Don't Waste Your Genius

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Don't Waste Your Genius Creative Agency for folx who make the world better
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Excited to have worked on this amazing zero waste refillable skincare gift box for .ca with a collab from  ! đŸ€© The perfe...
18/11/2021

Excited to have worked on this amazing zero waste refillable skincare gift box for .ca with a collab from ! đŸ€©

The perfect sustainable gift 🎁

So excited about this shoot I’ve done for  and the opportunity to play! More product photography work please 😍          ...
26/10/2021

So excited about this shoot I’ve done for and the opportunity to play! More product photography work please 😍

The hateful crime committed to a muslim family in London ON yesterday  are appalling. As canadians, we must all fight to...
08/06/2021

The hateful crime committed to a muslim family in London ON yesterday are appalling. As canadians, we must all fight to end islamophobia and make sure our country is a fair and safe space for all people. If you hear islamophobic comments from anyone you know, call them out/calll them in. Every conversation matters. We must fight to end hatred together.

Link in bio to donate to the only survivor of this tagedy Fayez Salman, a 9 years old boy. 😭

A little fashion shoot with .per.euggg just for fun because sometimes you gotta just play!Thanks .per.euggg for being th...
03/06/2021

A little fashion shoot with .per.euggg just for fun because sometimes you gotta just play!

Thanks .per.euggg for being the inspiration! đŸȘžđŸ”‹đŸ­

Social Media can make us feel like all that matters is numbers but don't fall for it! You never know what's hidden behin...
28/05/2021

Social Media can make us feel like all that matters is numbers but don't fall for it! You never know what's hidden behind the scenes. You can have 20k followers and still make no money, and you can have 100 followers and work full time on your business (like me).⁠
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What makes social media great is being social. Forget the ''followers'' mindset and compromising your vision to gain attention. Instead of thinking about it as place to show yourself and your work, think of SM as a place to make friends. Chat with new people, engage in conversations and build a community around the work you do. Start with connecting with folx who inspire you.⁠
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Above all, create stuff because it fires you up and forget about who likes it. Everyone can buy likes and followers for a few dollars, but you can't buy integrity and meaningful connections.⁠
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Success is not about scale, it's about impact.⁠

Social media is not a billboard. Talk to people, ask questions, get to know them. We're all secretly hoping to connect!
27/05/2021

Social media is not a billboard. Talk to people, ask questions, get to know them. We're all secretly hoping to connect!

I hear this a lot. We all have a polarizing relationship with social media. The truth is that social media is just a too...
26/05/2021

I hear this a lot. We all have a polarizing relationship with social media. The truth is that social media is just a tool, it's neutral. Our reaction to it has to do with the way we use it, and our perspective around it.⁠
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You might be thinking:⁠
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~ I don't like the pressure of always having to post⁠
~ I'm tired of not seeing growth for my efforts⁠
~ I'm triggered by others growing faster than me⁠
~ I'm affected by the amount of scrolling I'm doing⁠
~ I don't resonate with what I'm seeing⁠
~ Other people's account make me feel like crap⁠
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Trust me, I've been there. I've felt every single one of these things. But what if you tried:⁠
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~ Post whenever you want guilt free⁠
~ Replace your growth goals with connection goals⁠
~ Don't make this place a popularity contest⁠
~ Ask yourself what you want out of social media⁠
~⁠ Customize your feed (UNFOLLOW triggering accounts)⁠

Meet my client Lisa Blanchet Coaching & Consulting! She was one of the first awesome people to trust me with her content...
24/05/2021

Meet my client Lisa Blanchet Coaching & Consulting! She was one of the first awesome people to trust me with her content creation and social media management. Lisa's a powerful leadership coach focussed on fostering strategic change that put people first, making workplaces better for people and teams. We totally need that, am I right?⁠
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Is your workplace putting people first? I really hope so.⁠

It's a common mistake for small businesses to ask themselves who their ideal client might be and come up with answers li...
21/05/2021

It's a common mistake for small businesses to ask themselves who their ideal client might be and come up with answers like: ''women'' or ''women who want to create change in their life'' or 25-30 years old women, etc. Successful brands know how to reach their customers because they know exactly who they are and what they like.⁠
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Think of your client as an avatar and describe their personality. It will become much easier to know, what they need/want, what you can create for them and how to find them. ⁠

Consistency is everything, and not just on Instagram⁠⁠It took 6 months for my new creative agency to become a full time ...
20/05/2021

Consistency is everything, and not just on Instagram⁠
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It took 6 months for my new creative agency to become a full time gig, and a lot of what made things happen was the compound effect of working on things on a daily basis.⁠
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You might not see it yet, but every step you take is progress. The people who succeed are often the only ones left in the room when the opportunities show up. ⁠
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It's ok if you're not where you want to be yet. KEEP GOING! Things are always unfolding, even when you can't see it.⁠
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Building a brand is not a ten step process and there's no $99 online course that will make you an overnight success or g...
18/05/2021

Building a brand is not a ten step process and there's no $99 online course that will make you an overnight success or get you more clients than you can handle in a month. Don't fall for these pleeeaaassee! đŸ˜©â 
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Online marketing gurus are making millions teaching new entrepreneurs their tips and tricks to market themselves online and all they are really achieving is getting rich on the backs of honest people trying to build something meaningful.⁠
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All you need to get started is pretty much free:⁠
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~An idea⁠
~The will power to get to work⁠
~Coffee (only if, unlike me, you can handle it)⁠
~Google search⁠
~Opening your mouth⁠
~Being ok with hearing no a lot before you hear yes⁠
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You can learn everything else for free on youtube ⁠
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You're welcome.⁠

Don't be afraid to bring your weirdness to the table. ⁠⁠Businesses sometimes don't take off because there is no uniquene...
17/05/2021

Don't be afraid to bring your weirdness to the table. ⁠
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Businesses sometimes don't take off because there is no uniqueness, no spark. That's no surprise since a lot of us are trying to either emulate another brand or someone else's vision because we like it, and we already know it works. ⁠
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The reality is, the world doesn't need another Brené Brown, it needs to discover what's going on in that brain of yours. Your ideas, your take on the world, your secret living room dances.⁠
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Ask yourself what's the weirdest thing about you and see if you can invite it in what you do, your branding, your messaging.

Time to untuck that shirt.⁠
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The world doesn't need more stuff. It needs more ethically made, sustainably sourced stuff. We don't need services to bo...
14/05/2021

The world doesn't need more stuff. It needs more ethically made, sustainably sourced stuff. We don't need services to boost our ego, we need support in re-discovering who we really are.

We don't need another brand to make tote bags, we need compostable tote bags. (Did you know that you have to use a cotton tote bag 7100 times to make it as sustainable as one plastic bag?)

We don't need more cool printed tees, we need cool up-cycled second-hand tees.

We don't need another 3 step online course on how to make 6 figures, we need to learn how not to burn ourselves out, how to build a zero waste pantry, how to have more compassion, how to be better allies.

I personally don't believe that individual purpose and financial gains are enough to create a business anymore. How is your business making the world better?

You don't have to solve every issue or take on the world on your shoulders, but how do you contribute to the collective wellbeing?

Your customers want to know too

You can't be everything to everyone so you might as well know what your style is and trust it. Sometimes the more we try...
14/05/2021

You can't be everything to everyone so you might as well know what your style is and trust it. Sometimes the more we try to tone ourselves down to fit a trend or a specific way of doing things, the less interesting we become.⁠
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I know it sounds cheesy but it's true. When you're building your business or project, just do you. Even if it goes against everyone's advice, trust your style, your vibe, your vision.⁠

It's so easy to keep doing and doing, while losing track of why we got into things in the first place. ⁠⁠That happens to...
13/05/2021

It's so easy to keep doing and doing, while losing track of why we got into things in the first place. ⁠
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That happens to me all the time. I'm going full speed on the hamster wheel and We I finally get off I have no idea where I am. I find that if I can't answer the question WHY I am doing something, it's probably worth re-evaluating. Even if it's going great, even if I'm still enjoying it, I'm asking. Knowing why means connecting with my values and assessing if I am honouring them or not. The last thing I want is to be 5 years down the wrong road forgetting what journey I'm on. You don't want that, do you? ⁠

Ask yourself WHY on the regular

13/05/2021

😍 wow wow wow 😍

I know it, and I know you know it.
12/05/2021

I know it, and I know you know it.

Hi! I'm MP and I'm the founder of Don't Waste Your Genius. I believe that unknown forces pull us into the things we're m...
11/05/2021

Hi! I'm MP and I'm the founder of Don't Waste Your Genius. I believe that unknown forces pull us into the things we're meant to be doing in this life and I feel I've been pulled into bringing my creativity in service of folx creating stuff that makes the world a better place.⁠
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We don't have to be an activist or a politician to change the world. If we put our unique talents to work towards visions that match our values, we can create change that has an impact. The more sustainable and fair world we want won't be created by a few key players, but by the collective we create and nourish.⁠
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This is why I'm choosing to bring my gifts in co-creation with other people's visions because we're all better together.⁠
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What are you feeling called to create?⁠

I'll do it tomorrow. I still need to think about it. It's not perfect yet. People will hate it. I don't know how to get ...
11/05/2021

I'll do it tomorrow. I still need to think about it. It's not perfect yet. People will hate it. I don't know how to get started. I don't know how to move forward. It's no good. I'm no good.⁠
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Name every excuse, I've heard them all. ⁠
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Not bringing your dream project to life because you're prioritizing self-care, your mental health, your family, or because your current situation doesn't allow for it, that's A-OK. But not moving into action because you don't know how to move forward or worse, because of fear, well that's just you wasting your genius.⁠
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So many times I've seen amazingly talented people sitting on their creativity and I always felt the urge to help. So a year ago, I started a creative agency to support folx who dream of making the world better in their own way. ⁠
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Making decisions for your business can be overwhelming. We're not meant to create alone and we shouldn't be expected to. It takes a village to bring something to life and I love being a part of my clients blossoming projects.⁠
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I love helping with my clients with a range of offering including:⁠
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~Business Coaching & Consulting (Ask me more about this!)⁠
~Content Creation⁠
~Social Media Management⁠
~Photography⁠
~Branding⁠
~Graphic Design⁠
~Tech Hosting (that's the wizard behind your live online workshop 🔼)⁠
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If you're up to cool stuff that makes the world better and want someone to co-create with, DM me and let's chat!⁠
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Whatever your do - Don't Waste Your Genius⁠

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