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Aesop Studios

At Aesop Studios we provide realtors with story-forward social media and digital marketing. We know
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18/10/2023

Yikes.

🛑 Your next seller just passed you up because you didn't have updated info on your site, but they've subscribed to your competitor's email, binged their hyper-local blog content, and followed them on social media. 🛑
Don't let this be you! Connecting the dots for your ideal client is more important than ever with all the online noise. The barrier of entry to creating an online presence is at an all-time low, so it's time to fine-tune and stand out.

If you find yourself struggling to untangle all your marketing efforts, let's connect in the DMs.

23/06/2023

Have you ever read one post from the explore page and immediately followed that account?? It's probably because it was so relatable or answered a specific question you had.

🗓 Carve out some time this coming Monday and sweep your content calendar clear of anything that will not immediately with your audience.

| Aesop Studios is a social media marketing and branding agency for Realtors and real estate professionals |

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14/06/2023

BRIGHT living rooms, BRIGHT countertops, BRIGHT open concept...enough.
Buyers are not impressed by seeing the same over-used terms in every listing description.
Precise language will show potential sellers that you will market their house better than the rest.
✔️ Save these synonyms for the next time you're looking for *just* the right word to describe that dreamy, sunlit living room.

| Aesop Studios is a social media marketing and branding agency for Realtors and real estate professionals |

13/06/2023

Seriously, we 🤍 your questions.

| Aesop Studios is a social media marketing and branding agency for Realtors and real estate professionals |

08/06/2023

Could your real estate business shift with less than an hour of your time a month spent on social? ⚡️

Content is the HERO of your online presence and it’s no time to be left behind. However, content takes lots of TIME.

Who's got time for that??? *hint hint* We do.

I'm begging you to stop the scroll, take a piece of paper and pen, and write down the top three topics you could discuss forever. They don't even have to be related to real estate.

NOW, pick one of those topics and write down three sub-topics.

Then, think of an educational and entertaining way to present those three topics on social media and how to share those on all your platforms in the correct format.

There are still at least 12 steps before and after this and I bet you're thinking "ok, what can I do to shortcut this?"

My answer is that you should outsource your social media strategy and content. You do you, and we will magnify that shininess and ensure your audience sees it.

DM me your social media struggle spots and I'll recommend which service would be the best fit 🤓

| Aesop Studios is a social media marketing and branding agency for Realtors and real estate professionals |

07/06/2023

I'm going to close the doors to my business, build a cabin and live in the woods with my family...🌲

Some days, that's the exact thought I have. Other days are filled with ambition and glimpses of what things could be like if I keep scaling my business. The ambitious side of my brain is where I've spent the majority of my life. Go go go...more more more.

Seeing how fast time goes by with my small kids is what makes this daily act of spinning lots of saucers on tiny sticks the most difficult.

Recently, redefining how I impact other's businesses has been the core mission of my "CEO days".

I focus on working with a small handful of clients who have their values and missions clearly defined. That's what makes it so easy to make them shine and tell their meaningful stories. There is something special in the magic that is created with a strong brand and an aligned agent.

What do you do to re-center yourself and your business to make sure you're serving in the best way possible?

If you need a jumpstart, check the Freebies section of my site and download the "Defining Your Mission and Values" workbook.

| Aesop Studios is a social media marketing and branding agency for Realtors and real estate professionals |

27/04/2023

No matter your brand, I know you want to stand out.

One small way to make this happen? Stop making your listing descriptions the same as all the others. There's a place for flowery language, but you must use it strategically to emphasize the best features.

Save this puppy for later ✅ and follow along for more easily-implemented social media and branding tips for Realtors.

06/04/2023

Jump off that content creation hamster wheel for a sec.
Take a breath and unclench that jaw.

Ask- am I calling out a problem and providing an easy, honest solution? Is it one that my target audience will care about?
No?

Is it entertaining or inspirational?
Still no? Figure out WHY you want to post it and change the material to fit what your clients are looking for.

Fluff doesn't work anymore and consumers are savvier more now than ever.

Need post ideas? Head to our site for 50 FREE post ideas to get you started.

04/04/2023

🌶 Posting does not equal marketing 🌶
Investing time into a strong organic social media strategy yields a better long-term conversion than rushing into a hard sell with a cold audience.

You're already being told to cold call, door knock, and farm neighborhoods, but there's no need to rush to the sale on social. It doesn't work the same way.

People want to go to your profile and binge-watch a few of your videos. They want to see that you're embedded within the community and frankly, see that you know what you're talking about.

If you've read this far, comment with the strangest thing you've seen at a showing 😅

31/03/2023

Add these to your library for your next round of content creation.

Looking for a little more support? Become a member of our Real Estate Reels subscription and get prompts, audio and trend links, and captions DONE FOR YOU!

29/03/2023

INVISIBLE 👉TOP DOG
Use these tips to show your audience that you deliver the "luxury" experience and your that value is more than your cost.

27/03/2023

⚡️ESTABLISHING NICHE CREDIBILITY AS A REALTOR⚡️

Focusing on these four tasks will help establish YOU as the expert in your niche. You can then grow those relationships with potential clients and earn more referrals.

If you want more social media tips for Realtors, subscribe to the Aesop Studios newsletter! (Link in bio.)

24/03/2023

⚡️REALTOR CONTENT HACK⚡️

An easy way to know you're providing value is by tapping into problems or questions your audience has, and then SHOWING them you have the solution, as opposed to telling them.

⚡️Showing them is key because it elicits an emotional response.⚡️

Use this easy hack to turn even the simplest topics into content your audience can sink their teeth into.

Save this post for the next time you're out of ideas.

14/03/2023

Cheat off these power words to create scroll-stopping Reel hooks⚡️

⚡️Your hook draws in your audience and makes them feel like they're hitting the jackpot of info.

Include these on your Reels to make people want to watch the whole video.⁠
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If you need more help with coming up with ideas for Reels, check out the REAL ESTATE REELS membership subscription on Wednesday the 15th!

Aesop-studios.com/reels-for-realtors-membership

11/03/2023

⚡️There's a 99% chance the IG "coach" who is promising you that their subscription or "unique formula" will attract your audience, has a DIFFERENT audience than you.
⚡️Your account does not have the same goals as a content creator. You're trying to build relationships and sell more homes, right?
⚡️Working with Realtors is our specialty and we take custom content seriously. No generic stuff here 👎
⚡️Before you spend the time to implement advice from a marketing "guru", ask yourself whether that makes sense for your audience and goals.
Need more guidance? We are here to establish you as the trusted, local real estate expert.

10/03/2023

Send this to your real estate bestie before their next photo shoot⚡️

🎞

Real estate social media
social media for Realtors
social media agency
real estate social media tips

16/11/2022

Guessing and hoping for the best with your social media strategy is like selling your home FSBO 🧐

Now that we're all on the same page, let me show you why having a professional marketer on your side saves you both money and time- AND helps you sell more homes.

While it may seem easy from the outside, executing a solid strategy takes a minute.

One piece of content can take up to two hours to research, design, write copy for, and schedule. And that's just ONE piece of content like a Reel.

Just like crafting a well-rounded sale strategy for a home, you wouldn't want someone using a plug-and-chug template and sending it to your clients.

When you're ready to move past the generic and post content your audience will care about, send us a message!

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15/11/2022

Have you ever wondered what the process of working with us looks like? ⚡️
⁠Let me walk you through it:⁠
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1. You fill out my intake form and we have a disco call. It's a 30-min. convo for you to get to know me and for me to get to know you, your business, and your business goals. If it's a fit - we craft a package for you!
2. I send you a proposal offering a timeline of us moving forward and explaining how we can help.
3. Onboarding starts with a quick form where I walk you through all the steps to set ourselves up: connecting social media accounts, gathering passwords, collecting your company assets (logos/photos, etc). We also have our first planning meeting where we plan out the next 30-60 days of content planning.⁠
4. I take everything I've learned about your business back and create a social media strategy for you. Then I start creating. This depends on the package, but here are a few examples: research Reels trending audio and create a Reels calendar with scripts for you to do the filming, create custom graphics, use your visuals, write copy with your brand voice, research hashtags and keywords, etc. All content is neatly organized into a monthly content calendar so all you have to do is edit and approve the content. Then I schedule it all out!⁠
5. During the month, and if included in your package, I engage on your behalf with your community OR I find a new audience to bring to your profile.
⁠6. At the end of the month, I analyze the data from your channels. I figure out what's working, where we can improve, and I make changes to your strategy based on data. ⁠

⁠Currently accepting clients for 2023 ✨
Questions about the process? Drop them below!

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14/11/2022

Hi, I'm Leslie!⁠
I'm a full-time social media manager and brand strategist living in Metro Detroit with my husband and two little boys.
I help Realtors get visible online via organic marketing and create an engaged community around their brand.
I launched Aesop Studios smack in the middle of the pandemIc.
I have always been creative and I side-hustled as a blogger while in grad school and the corporate world.
⁠In 2019 I left my comfortable world, full-of-benefits, full-time job and jumped on this bandwagon of entrepreneurship in 2020.
⁠Here's what I've learned in almost 3 years of running a full-time social media management business:
⁠👉 Unfollow competitors and avoid over-consuming industry content.
👉 Finding "new clients" is great. But you know what's better? Retaining & growing your pipeline.
👉 Just like real estate, the digital marketing industry is ever-evolving, and knowledge is power.
👉 Being a good listener and creativity are my superpowers, and I love sharing that with others.⁠
Happy Monday, friends ☕️

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11/10/2022

Andrea was a client who returned to us when she started her SECOND business. She's an entrepreneur with tact and has a knack for finding holes in the market.

The brand we created for her wasn't for real estate, and it was a joy to see the other side of her life.

Have a business idea that's not real estate related? It would be our privilege to help bring it to life with thoughtfully crafted branding.

Reach out today, because there is never a "perfect" time to start.

10/10/2022

Example 2 is much more engaging and starts crafting your story in your audience's mind.🧠

Take a look at where you use your title and find at least two places where you can switch it up to tell more of your story.

Save this for the next time you have a free minute to make some tweaks to your marketing pieces.

06/10/2022

⚡️Social media marketing isn't a hobby.⚡️

You know that effortless looking "no makeup" makeup look that takes ages to perfect? OR, how you instantly crave a hot fall coffee right when the weather starts to "feel like fall"?

Making those things happen for your business is what social media marketers do.

Although those casual videos and expertly answered questions that hit just the right audience may seem like you could just sit for an hour or two at a coffee shop and pump out content, here's a more realistic view of what your social media expert is doing behind the scenes:

-Goal mapping
-Custom strategy ideation
-Competitor research
-Industry research
-Analyze existing marketing efforts
-Trend tracking
-Analytics
-Graphic design
-Lead gen
-Custom community engagement
-Brand positioning and messaging research
-Profile optimization
-Hashtag strategy
-Client support
-Continued education
-Copywriting

It's so much more than scrolling and throwing out a few "likes" to posts within your online community.

✨Even though real estate is an in-person business, the selling happens before your clients even meet you- we pinky promise.✨

05/10/2022

Did you know there's quite a big difference between a social media MANAGER and a MARKETER?

At Aesop Studios we are laser focused on the real estate industry and are here to serve modern Realtors who know the are ready to have hours added back to their calendars every week and to leverage the power of social media.

04/10/2022

Read the blog post for a more robust explanation of how to grow your local lead pipeline when you're new to the area.

03/10/2022

We all want to make the most of our resources.
Read up on how to maximize your social media strategy.

Link in bio 🖊

01/10/2022

Pretty sure all things "Fall" have the best publicity out there. Their Instagram presence is on point 🤓

Share you favorite unique fall marketing ideas for other Realtors below!
(If someone wanted to include me in their pumpkin pie/coffee "drop by", I would not be mad about it 😉)

30/09/2022

Tag us in your posts if you repurpose these ideas for your social media strategy, we'd love to see it!

29/09/2022

Conducting hashtag research gives your content a better chance of getting in front of potential pre-qualified leads.

Hashtag research is part of what we do for every client because it's a FREE way for you to gain exposure.

Ready to chat about a new Instagram strategy?
Schedule a free disco call via the link in our bio.
Talk soon!

28/09/2022

Diving into the world of real estate head first? We're here to make it a little easier.

Head to our site for free guides, social media ideas and tips from someone who has served over 200 agents.

27/09/2022

One of our biggest fears we hear from Realtors is that they have gorgeous headshots and images of their listings, but no professional video.

With Reels being the most consumed content on IG and the growing desire clients have to be on TikTok, you need video.
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So what's our solution?
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We turn your images into trending reels synced with a soundbite that give your audience what they're looking for.
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If needed, we pull stock footage.

Next time you book a photoshoot, we strongly encourage you to schedule a videographer as well!

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When was the last time you had an unbiased social media audit? Giving an honest look at your marketing is nearly impossible to do yourself, and is needed at least once a quarter. When you book a discovery call with us and book any kind of service, this is almost always one of the first things we do. #realtorlife #realestatemarketing #realtorsofinstagram #realestateagents #realtormom #realtorslife #sothebys #coldwellbanker #exitrealty #remaxagent #RealtorMarketing #realestatesocialmedia #realestateposts #realestatesocialposts #ladiesofrealestate #womeninrealestate #realestatedesign #kellerwilliamsluxury #kellerwilliamsrealestate #digitalmarketing #contentstrategy

You know how you unfollowed that one cousin who constantly posts pics of hummingbirds? That's an example of audience exhaustion, and is one of the most important reasons to not have every single post be a personal promotion. People pretty much know you're a Realtor, and you only have to remind they every so often. Show more about your life and how what you do ties into your business values. Show, don't tell. #realestatemarketing #realtorsofinstagram #realestateagents #realtormom #realtorslife #sothebys #RealtorMarketing #realestatesocialmedia #realestateposts #realestatesocialposts #ladiesofrealestate #womeninrealestate #realestatedesign #kellerwilliamsluxury #digitalmarketing #contentstrategy

It may feel like boasting to share positive reviews, but you do need to show some social proof. Find a creative way to slip these into your content strategy. Nothing feels better than a job well done, right? #realtorbranding #realtorsocialmedia #realestatemarketing #socialmediaideas #socialmediastrategy #MegaCamp #megacamp2021

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