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the_teacher_marketer I help teachers new to business 😀overcome mindset blocks 🎯find their next steps with ease
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If the summer holiday juggle feels very real right about now, I’ve got you 💪🏻Get Set for Summer is my hands-on, action f...
07/07/2024

If the summer holiday juggle feels very real right about now, I’ve got you 💪🏻

Get Set for Summer is my hands-on, action focused workshop that will make sure you leave with your summer content sorted, planned and scheduled 🎉

📅July 12th

⏰10am-12pm

💵£60

Head to my links to grab yourself a spot.

Summertime is family time, or at the very least managing the school holidays time 🤪Either way, coming up with content fo...
02/07/2024

Summertime is family time, or at the very least managing the school holidays time 🤪

Either way, coming up with content for the summer is not something you need to be worrying about

BUT...

it's still really important to show up for your audience. 📲

That's why I'm dropping 15 ideas for content right here, designed to meet your audience where they are and so content creation is a BREEZE! 🎉

Save this post and share it with a business friend who wants to save some time and get creating!

**Remember, your audience are still watching 👀 (even in the summer) so show up for them, keep solving their problems and serving them and your business will still make sales!

Are you worried your revenue is about to take a nose-dive because of the impending summer holidays?I get it (especially ...
28/06/2024

Are you worried your revenue is about to take a nose-dive because of the impending summer holidays?

I get it (especially if most of your offers are particularly seasonal - tutors I'm looking at you!) 👀
But here's some news for you...
People still SPEND MONEY in the summer!
😱 I know, shocking right?!

So instead of admitting defeat and shutting down your socials for the next 2 months,

(and feeling like you have to start from scratch with reach and engagement in September 😑)

here's what you do,

👀 Choose an offer or service that requires the least amount of time on your part to promote to your audience
👉 This could be a mini video training, some resources or a template
💻 Make content about it for your social media and make sure it speaks to your audience so that they actually CARE!
📢 Schedule 3-5 pieces of content per week for the summer holidays
💸 Spend the little time you have on social media over the summer engaging with your audience and selling your offer

As well as making some summer cash, you'll also remind your audience you're still there and be front of mind when they're ready to buy one of your bigger services in the Autumn!

What's your summer offer? Share it below ❤️

If you're feeling stuck, bored, frustrated or overwhelmed with your social media, then I want to help you!Here are the w...
22/06/2024

If you're feeling stuck, bored, frustrated or overwhelmed with your social media, then I want to help you!

Here are the ways you can work with me right now:

💪🏼 Strategy Intensive
Let's dive into your business goals and figure out how social media is going to help you get there. My goal is to make sure you leave with an actionable, simple plan that will point you in the right direction with your social media and make sure every time you show up, it's with purpose!

This package takes place over several calls, depending on how you like to work. DM me for more details.

📃 Social Media Audit
You social media audit will deliver CLARITY right to your inbox in a week or less. If you're looking to tweak your efforts on social media but aren't sure exactly what you need to do, where you can improve or how you can make the most of your time, this is the service for you!
£95

👩🏼‍💻 Content Planning
Content fatigue is REAL!
This 60 minute planning session will set you up for 3 months of social media posting so you're not wasting any more time trying to come up with ideas and instead have a plan that points all your social media posts in the right direction!
£150

If you're ready to take some action with your social media, then meet me in the DMs and let's find out how I can help you ❤️

👆🏻 This is the number one problem that people give me when it comes to their social media.Here’s what I hear:“I struggle...
21/06/2024

👆🏻 This is the number one problem that people give me when it comes to their social media.

Here’s what I hear:
“I struggle to find the time.”
“I find consistency and knowing what to post the hardest thing.”
“The time it all takes to do. 😫”

So how can you show up consistently on social media without burning out or throwing in the towel on a weekly basis?

In all honesty, it’s not that hard:

Have a clear, simple strategy.

Why?

👉A strategy reduces your thinking and planning time MASSIVELY. There is no second-guessing what to post.

👉 A strategy keeps you on-brand and to the point, which your audience will respond to, meaning you’ll have more success with social media, which will make showing up easier!

👉 A strategy is a plan that you can follow and even on those cr*ppy days when you can’t be bothered, you’ll be able to apply the formula and get it done (because we all don’t feel like it sometimes!)

Is consistency your biggest problem when it comes to posting on social media?

🚨 Providing value with your social media content is probably not what you think.If you think value content is 'how-to's'...
19/06/2024

🚨 Providing value with your social media content is probably not what you think.

If you think value content is 'how-to's', '5 ways to' and top tips then let me tell you, they're on the way out.

Meaningful conversations, thought-leadership and story telling to help solve your audience's problems are in.

Here's some examples:

👉 A sneak-peak at behind the scenes in your business that your audience can relate to (stories is a great way to do this)

👉 Your personal response to some niche-specific news, updates or industry standard - good or bad!

👉 Share a learning point using story telling from your experiences or a clients so your audience can see themselves in it

If you want more support with how this is going to look for your business, then drop me a DM. I have limited available for my 1:1 strategy intensives in July.

I hear this a lot 👇😕 I'm not growing on social media😣 No one is seeing my content.😫 I'm not making sales from social med...
17/06/2024

I hear this a lot 👇

😕 I'm not growing on social media
😣 No one is seeing my content.
😫 I'm not making sales from social media and it feels like a giant waste of time!

I'll let you in on a secret - it's not the algorithm's fault!

Measuring the right metrics on Instagram can help you grow and make more sales.

Here's a cheat sheet to get you started but if you want to know more book a free 15-minute discovery call to find out how I can help you identify and track the right metrics for your goals. 🙌

10/06/2024

Vicky is the founder of Total Tutoring, a business that started following her own experiences as a mum trying to find a tutor for her son.
She now has 4 children and juggles the highs and lows of running a successful business with supporting her family.
I can't wait to find out more about Vicky's journey into business from full time teacher and how her life has changed in that time

✋ Stop overcomplicating your content strategy and save this post for your June content planning!I guide my clients throu...
08/06/2024

✋ Stop overcomplicating your content strategy and save this post for your June content planning!

I guide my clients through these exact steps for a clear and actionable content strategy.

The summer is almost here.

👉 Build habits now and to save time, energy, and overwhelm when the kids break up - your future self will give you a massive pat on the back!

📥 Comment STRATEGY below to find out how a 1:1 strategy intensive will help you.

Is this Call To Action outdated or even harmful when it comes to engagement?Before I go into this, let me caveat this po...
16/05/2024

Is this Call To Action outdated or even harmful when it comes to engagement?

Before I go into this, let me caveat this post by saying:

👉 If you're not getting the engagement you want on your social media posts its extremely UNLIKELY that it's because you're putting 'link in bio' in your posts. You first need to go back to the quality of your content.

Now that's out of the way, let's dive into the pros and (potential) cons of adding 'Link in Bio' to the bottom of your posts.

Pros ✅
🫶🏼 You can give your audience a call to action and next step to take 🎉
🫶🏼 Insta don't allow live links in your copy... so 🤷🏼‍♀️
🫶🏼 You *hopefully* are converting people into customers by sending them to a RELEVANT link they can buy from or at least download something
🫶🏼 You have links to your products or services that your audience can access to find out more about what you do

Cons ❌
🚨 By now, people in IG know that relevant links SHOULD be in your bio, so do you really need to say it?
🚨 You are missing an opportunity to drive engagement on your post by using a CTA that encourages likes or comments on the post (though arguably sending people to your profile IS engagement so it depends on your goals)
🚨 If your links or profile aren't up to date or relevant to your content you could actually put people off

What do you think?
Is 'Link in Bio' still a good call to action to use?

Let me know your thoughts 👇

Is it time to update your hashtag strategy? 🕰First things first...👉 There is no 'right number' of hashtags - mix it up a...
04/04/2024

Is it time to update your hashtag strategy? 🕰

First things first...

👉 There is no 'right number' of hashtags - mix it up and use your metrics to inform the number you use

👉 work smarter, not harder: save hashtag lists somewhere so you can copy and paste when it comes to posting.

Now for the strategy 👇

Research hashtags for each one of these categories.
I would aim to list out 3-5 for each category.

The collate the hashtags into lists that are easy to copy and paste.

Want to know more?
Drop me a DM and I'll happily help you!

p.s. did you catch my InstaInsights email today?
I go into this in more detail 😊

Are you finding it tough to keep showing up? Swipe ⬅️ to find out how to turn that around ready for quarter 2. 🙌 I’m ful...
20/03/2024

Are you finding it tough to keep showing up?

Swipe ⬅️ to find out how to turn that around ready for quarter 2.

🙌 I’m full for strategy 1:1s for March BUT I’ve opened my diary for April - so let’s smash it together 💥

Comment STRATEGY below or drop me a DM and I’ll send you the details.

The secret to planning a month of content in an hour or less: Part 1 👉 If you struggle to come up with content ideas the...
15/03/2024

The secret to planning a month of content in an hour or less: Part 1

👉 If you struggle to come up with content ideas then be sure to follow along with this series and save it for your monthly content planning sessions.

🎯 Go back to your goals for social media.

Before you start to come up with any ideas for content, get REALLY clear on why you're posting to social media in the first place.

💻 Do you want to grow your email list?
👀 Is your goal to improve your visibility and grow your audience?
❤️ Perhaps you want to build trust with your audience to increase conversions.

Your goals should be the guiding light of all your content - so don't skip this step. 🚨

Not sure what your goal is or should be for your business?

Drop me a DM and let's chat it out - I'd love to help you get some clarity 💡

Are you sick of spending time on social media, doing everything ‘right’ and not seeing the results you want?Getting unde...
04/03/2024

Are you sick of spending time on social media, doing everything ‘right’ and not seeing the results you want?

Getting under the surface of what you need to do to reach your social media goals is what i’m HERE for!

I love it ❤️

Comment STRATEGY below and I’ll drop you all the details about how I can help you see results this March

If content creation is burning you out, this is what you need to do 👇So often, I see business owners inventing the wheel...
28/02/2024

If content creation is burning you out, this is what you need to do 👇

So often, I see business owners inventing the wheel when it comes to creating content for social media.

Let me lighten the load... 🎒

You don't always need to create new content!

👆🏻 Read that again!

Sure, your offers might change, you might tweak your messaging and sometimes you need to freshen thing sup when it comes to the content you're sharing.

BUT... so often, the content you've posted before can be reposted, repurposed and recycled.

Here's 3 ways you can do this:

📌 Reuse a caption with a different graphic or video
📌 Tweak a graphic slightly with a different hook but keep most of the content the same
📌 Post a carousel you've created in the past as a story with some engagement stickers to get your audience involved

There are literally hundreds of other ways that you can repurpose social media content, so seriously, STOP wasting your time reinventing the week each week!

Do you find repurposing useful when it comes to your social media content?

You’re posting too oftenand it’s costing you sales 🤔 How do you know if you’re posting too often on social media?I’ve al...
22/02/2024

You’re posting too often
and it’s costing you sales

🤔 How do you know if you’re posting too often on social media?

I’ve always told my clients that there’s no right or wrong when it comes to the amount of content you are posting on social media.

And I stand by it. For the most part. 👀

👉 Truth is, there is a WRONG number of times to post on social media.

If you are killing yourself to post 5, 6 or even 7 times a week and NOT seeing any results then you need to dial it back and look at quality over quantity.

When you post quality content that addresses your audiences pain points, desires and provides them with value (it helps them in some way) then you’ll see results. 📈

Now, let me just caveat that here by saying that no two people’s ‘results’ will be the same.

📌 One person might be tracking number of email sign ups
📌 Another might be trying to improve reach
📌 Someone else might be tracking link clicks
(by the way, if you’re not tracking ANYTHING yet... DM me and I’ll help you figure this out! 📲)

So this is your nudge to go back to your grid (right now) and look at your content and ask yourself these questions:
• Does my audience CARE about this?
• Does this tell my audience about how I can help them?
• Does this solve a problem or address a desire for my audience?

If you’re not sure about these 👆🏻 then comment HELP ME below and I’ll take a look at your grid and send you some honest feedback into your inbox ❤️
Follow to get more intentional on Instagram.

⛔️ Are you creating the right kind of content?There's so many ways to create content for Instagram now and each have the...
11/12/2023

⛔️ Are you creating the right kind of content?

There's so many ways to create content for Instagram now and each have their place on the app (otherwise there wouldn't be an option to do it!).

BUT... 🚩
Depending on what your goals are for your content will depend on what kind of content is best to create.

PLUS...
It's okay to really not like doing some types of content.
You CAN create all kinds of content BUT that doesn't mean you have to in order to grow and sell. 🎉

📌 Save this - it's your Insta-Cheat-Sheet

The truth about NOT showing your face on social media"You've got to show your face on social media if you want to sell a...
08/12/2023

The truth about NOT showing your face on social media

"You've got to show your face on social media if you want to sell anything"

Here's the truth...

First, let's lay some facts about marketing on social media on the digital table.

👉 People buy from people they trust.
👉 To sell using social media, you need to communicate your messaging clearly and consistently.
👉 Video content is still the fastest growing content on social media.

Phew, now we've got that out of the way, ➡️ swipe to see some practical tips if you HATE showing your face on social media.

Pssst... have you downloaded my Hook-a-Day in December planner?
Well, you should. It's free and the hooks can be used pretty much any time of year! Win, win.
Comment PLANNER below and I'll send you the link 😊
Follow to get more intentional on Instagram.

Did you make someone feel something on social media today? 🤔👉 In 2024, it's out with the small-talk and in with the big-...
05/12/2023

Did you make someone feel something on social media today? 🤔

👉 In 2024, it's out with the small-talk and in with the big-hitting content.

Social media is a BUSY place. There are literally BILLIONS of people using social media every day and if you want to be found by your ideal audience, you need to stand out from the crowd. 💥

In 2024 add this into your Instagram strategy:
📌 Emotional content that stirs up a feeling in your audience.

How could this look?

❤️ Share a personal response to a topic related to your niche/industry - don't be afraid to have a strong opinion and use examples or experience to illustrate your point.

❤️ Entertain your audience using a video meme that's relatable to their pain point or desires (you can create these really easily on CapCut)

❤️ Tell your stories. Humans are built storytellers and hardwired to have emotional responses to the stories of others. Use your unique experiences to add colour to your posts.

My diary is now open for 90 minute 1:1 strategy calls in January and I can't wait to help you get crystal clear on your Insta-plan in 2024.

Drop me a DM or comment 'STRATEGY' below and I'll send you the link to book 😊

Save these hooks and stand out with your content this December 🙌👉one of the biggest mistakes I see on social media is no...
30/11/2023

Save these hooks and stand out with your content this December 🙌

👉one of the biggest mistakes I see on social media is not creating posts that hook your audience in!

Remember attention spans are short… so give them something to read on for

📌Save this

🖤Save up to 60%🖤Strategy Supercharge £149 (worth £248)Perfect if you know what you want to get out of Instagram next yea...
22/11/2023

🖤Save up to 60%🖤

Strategy Supercharge
£149 (worth £248)

Perfect if you know what you want to get out of Instagram next year but are just not sure HOW to get there.

Think: clarity, action steps and targets

Nurture Bundle
£200 (worth £297)

Perfect if you want a mentor and accountability buddy for Instagram for Q1 to really get your goals taking off ✈️

Power Plan
£399 (worth £626)

This is my ultimate bundle for getting you flying in 2024.
You’ll get access to my next round of content confidence before anyone else as well as extra 1:1 support from me for Q1.

👆🏻you need this is you’re serious about making Insta a priority in your marketing in 2024.

Comment DEAL below and I’ll send you the link or head to the link in bio to check them out.

If you're finding yourself struggling with what and how to post on Instagram, this is probably what's gone wrong:😫 Your ...
20/11/2023

If you're finding yourself struggling with what and how to post on Instagram, this is probably what's gone wrong:

😫 Your posts are generic
😫 You're not actually selling anything in your content
😫 You're not speaking in a way that sparks something in your audience

On November 22nd, I'm hosting a workshop (replays are available) to get this sorted out BEFORE 2024 rolls around - and that train is coming in fast, my friend!

Join me and you will,
🎉 know exactly what to post and when
🎉 start speaking directly to the people who want to work with you (and who you want to work with!)
🎉 reach your business goals FASTER
..oh and it's only £39!

Comment WORKSHOP below and I'll send you the link 😃

Follow to get more intentional on Instagram.

Comment STRATEGY below and I’ll send you the link to join! ❌ Don’t start 2024 not knowing why or what you’re going to po...
18/11/2023

Comment STRATEGY below and I’ll send you the link to join!

❌ Don’t start 2024 not knowing why or what you’re going to post on social media, or wondering if it’ll actually help your business.

🤩 Let me help you get the clarity you need to strut into 2024 with CONFIDENCE 🥂🙌


Follow to get more intentional on Instagram.

👀 Let's cut to the chase...A content STRATEGY and a content PLAN are different but neither of them need to be complicate...
15/11/2023

👀 Let's cut to the chase...

A content STRATEGY and a content PLAN are different but neither of them need to be complicated. 🎉

So simplify your life and swipe to find out what the differences are and HOW to apply this in your own planning.

👉 Comment 'STRATEGY' below and I'll send you the link directly to download your f*ree workbook, 90 Day Content Planner to Make More Sales on Social Media.

👀 This is the NUMBER ONE thing I recommend you do on social media.Set social media goals that align with your business g...
10/11/2023

👀 This is the NUMBER ONE thing I recommend you do on social media.

Set social media goals that align with your business goals. 👈

👆🏻 READ THAT AGAIN.

If your social media isn't:
🙈 Helping you get visible
🙈 Nurturing your ideal audience
🙈 Helping you sell your products and services

And instead it's:
🚩 Taking up ALL your time
🚩 Giving you more reason to procrastinate
🚩 A massive pain in the bu**

Then go to my bio and download your f*r*e*e* copy of my "90 Day Content Planner to Make More Sales on Social Media" and start getting INTENTIONAL on social media ready for 2024.
Follow to get more intentional on Instagram.

🙌 This is the exact thing I would be doing on social media if I hadn't grown an audience ready to buy from me in 2023.Re...
07/11/2023

🙌 This is the exact thing I would be doing on social media if I hadn't grown an audience ready to buy from me in 2023.

Remember that social media is just ONE STEP in your funnel. ⇣

Ultimately, getting your ideal audience OFF social media is the goal. Clicking the link to your website or sales page, getting on your email list or on a discovery call.

If you need more help with how your social media can help get you more sales in 2024, then comment '2024' below and I'll send you all the details of my upcoming workshop that will set you up for success on social media in 2024. 🎉
Follow to get more intentional on Instagram.

DOORS ARE OPEN!I’m so excited to work with you to:🎉 Strategically plan your Instagram content (no more turning up and wi...
16/10/2023

DOORS ARE OPEN!

I’m so excited to work with you to:

🎉 Strategically plan your Instagram content (no more turning up and winging it)

🎉 Give you the tools to create content on IG that speaks to YOUR ideal clients (not just doing stuff because everyone else is)

🎉 Helping you with the systems you need to create a content creation habit that sticks - BEFORE🎅🏻

Doors are open until Sunday night and the link to buy is the in the bio 🤠

Not sure if it’s right for you?

Drop me a DM (I love a voice note!) or let’s jump on a call to fathom if this is right for you 💛

☕️ A Tuesday Coffee with friends?🤝 To do the school pick up every day?🧖‍♀️ To simply have more time for yourself?⬆️ I'm ...
03/10/2023

☕️ A Tuesday Coffee with friends?
🤝 To do the school pick up every day?
🧖‍♀️ To simply have more time for yourself?

⬆️ I'm pretty sure one of these things was on your list for starting your business.

But was this? ↓

Creating content?

I'm guessing not.

Content creation is a necessary (sometimes annoyingly so) part of your business because without putting some kind of content out there, how will your audience know who you are, how you can help them and what you are selling?

Simply put, they won't.

But content creation does not need to take so much time that you miss out on the REAL reasons you started your business.

Want to know how?

In my new 1:1 programme, Content Confidence, I am going to give you the tools, strategies and support you need to turn creating content from a time-drain to a slick, easy, repeatable process that WORKS!

Want to know more?

Comment 'CONTENT' below and I'll add you to the wait list.

p.s. Pic of me and my lovely mum on a little spa break 🧖‍♀️

Here's the 6th one, and it might shock you a little...↓6.  A social media manager 😳Hold the 📞I am a social media manager...
01/10/2023

Here's the 6th one, and it might shock you a little...



6. A social media manager 😳

Hold the 📞
I am a social media manager, so what's the deal.

Here's the thing. If you don't have AT LEAST £800 to invest a month in a social media manager, don't bother.

Sure VA's can help save you time with your creation and schedulling but you still need to provide the strategy and content ideas. so unless you have that ⭐️ then your content will not actually be any better for hirng someone.

Do you agree?
Let me know in the comments ↓

Have you ever suffered from Instagram Fatigue?You might recognise the symptoms:🤒 Don't know what to post🤒 Feel like no o...
20/09/2023

Have you ever suffered from Instagram Fatigue?

You might recognise the symptoms:

🤒 Don't know what to post
🤒 Feel like no one sees your content
🤒 Can't be bothered to show up
🤒 ANYTHING feels better than content creation RN

👆If this is familiar, you're not alone. And it happened to me recently.

Swipe to find out why and how you can avoid the fatigue!

Drop a comment below and tell us the last time you suffered with fatigue and why 👇
P.S. If you're struggling with content ideas, head to my bio for a juicy download that will solve this problem for you 😘

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