KdotDigital

04/04/2020

No-Contact Intentional SocialMedia Tips practising SocialDistancing

💫 Create videos to announce your initiatives for brand awareness 📷

Videos make a brand more relatable. Also, engagement is high.

💫 Create sales content with empathy. Show care with empathetic statements & measures taken for wellbeing and safeguard of community. Then sell. 💰

💫 Be empathetic. Show you are here to help. Post content that takes away people's fear, anxiety & uncertainty. Use humour or motivational content to bring a smile. 😆

💫 Use highly used keywords like No-Contact, Social-Distancing in the first/second sentences.

Use daily trending hashtags found on Twitter. It increases post to reach as people search for these keywords more because of daily trending news

💫 Continue communication through social media as people are spending more time here. Right now there is no such thing as over-communication.

💫Share resources that resolve your customer pain point not-related-to-your-product during this uncertain time. Like work/life balance, anxiety, mental health, money management etc.

Put yourself in your customer shoes and try posting around that.

You got tips, share 👇

Have questions? I'll be happy to help with economiccrisis content that converts. Message us.

05/03/2020

⚡ feature alert. Now pin your post in the 'Featured' section of your LinkedIn profile.

⚡ Perfect way to highlight your original content, important news or your best-performing post.

😎 Go experiment.

28/02/2020

are being cooked up. 🍳⠀
⠀
⚡ Stories are currently in the testing phase.⠀
⠀
Any prediction of how professionals will be using Stories? ⠀

👉Short snippets of what in the main post⠀⠀
👉Data infographics will do big ⠀
⠀
👉 Business news and trends will get a good home. ⠀
⠀
What else? Share 👇 ⠀
⠀
More here on the story here https://lnkd.in/etaPZ5Y

Conversations are at the heart of so much that happens on LinkedIn. Need help with how to manage work life balance? Someone in your community can help share their experience.

27/02/2020

⚡ is levelling up its game. Testing Direct website link in the profile.

🥳 Tip: Divert traffic to your website from the profile.

Are you on ? Share your handle below. We will follow you.

Our founder's Qureshi newly launched handle is

More details on news here https://lnkd.in/dW4YGiR

Pic from shared article https://lnkd.in/dW4YGiR

20/02/2020

🍔 The beauty of no artificial flavour

This Burger King Corporation video ad is currently the most talked-about video.

🥙 What is your view on this video ad of a healthy burger turning moldy on the 34th day?

🍟Our founder Qureshi's feedback, as a consumer and a social media consultant, on the ad in the first comment.

https://lnkd.in/gxhQJSn

the beauty of real food is that it gets ugly. that’s why we are rolling out a WHOPPER® that is free from artificial preservatives. isn’t it beautiful? ...

19/02/2020

⚡️ Tweets with images receive 150% more retweets [Twitter]

💚 Tip: You don't need to be a image expert. Use drag and drop Canva or Crello designs for pro-like images. It's super simple. Anyone can do it.

Go explore images and increase your Twitter engagement.

Share & Care,
Khatija Qureshi

21/01/2020

🤜 Facebook still has the largest monthly active user base, 2.4 billion. Existence on Facebook is necessary to drive the attention of Millennials, Gen X and Baby Boomers.

💥If you want to learn Facebook for your business from scratch, Facebook Blueprint Online Course(s) is a good starting point.

https://www.facebook.com/business/learn

24/12/2019

Get wrapped up in the magic of the season.

Best wishes,
Khatija Qureshi
Founder of KdotDigital

26/11/2019

💥 Intentional Social Media Content Creation Tip # 1 / 5.

👉 Tip # 1 - Carve out your niche or online audience whom you want to talk to. Define it. Document it. Stick with it. Focus on it.

You can do this by writing down your niche's avatar OR Buyer's Persona. What is Buyer's Persona? It will be coming in my next Tip # 2 video.

Stay tuned for stackable more 4 tips.

😇 If you want to learn from me 1-1 a structured content creation process which really converts, join my signature 'Refine & Define' Intentional Social Media Content Creation Online Group Coaching Program.

This is perfect for small business entrepreneurs who want to uplevel their social media results in a budget.

Registration goes LIVE in few weeks on the first-come-first-serve basis. Limited spots to keep the session highly interactive.

This program is via Zoom Call, so anyone from the world can join.

Learn a structured process, Implement your intentional social media content creation and receive Feedback from me.

Program Curriculum and Join Waitlist here http://eepurl.com/gFNK2X.

😎 Program student shout out is here. https://lnkd.in/epbpraQ

See you in the next video or in-class.

Share & Care,

Khatija Qureshi, Founder of KdotDigital, Social Media Trainer & Consultant.

20/11/2019

We are excited to be part of one of the Global Entrepreneurship Week 2019 events 'Think & Live Your Business Success' organized by Magate Wildhorse, The CoP, and Partner Startup George Brown College at George Brown College, Toronto. Happening tomorrow. 🥳

This day-long (Nov 21) event has a series of workshops, discussions & networking sessions.

Khatija Qureshi, our founder and a social media consultant, is a part of the event's Business Improvement Clinic (10:15 am - 11:45 am). She will share insights around social media marketing (especially LinkedIn 🤩) for business growth.

If you are a George Brown College student or a visiting entrepreneur, Khatija will love to meet you at the clinic & share 1-1 insights & some knowledge bombs for your business growth.

Don't miss this exciting day-long awesomeness to learn about different areas of business growth, network with like-minded entrepreneurs & get inspiration.

Grab your tickets now. https://lnkd.in/etsAFJK.

The event is free for George Brown students.

Khatija Qureshi, on our behalf, looks forward to sharing insights, to learn, to inspire others & get inspired.

See you tomorrow.

Speaker Profile ― “Think and Live Your Business Success”

Help us welcome our GEW 2019 Social Media Workshop and Business Clinic Advisor, Khatija Qureshi .

Khatija is a Certified Digital Marketer, Social Media Strategist, Consultant & Trainer.

She founded KdotDigital in 2017 and have since been named a winner of Marilynn Booth of Excellence Award 2018 Winner by the University of Toronto.

Khatija loves the opportunity to help small businesses to shine online via relevant storytelling, community engagement & training.

She offers 1-1 consultation for social media services & runs Content Creation Online Group Coaching Program/Master Class.

Khatija is a Canadian immigrant entrepreneur who hails from Pakistan.

Don't miss the opportunity to learn and share from Khatija at the “Think and Live Your Business Success” Workshop series on November 21 at George Brown

Get your ticket at: http://ow.ly/igSd30pOCmu

Futurpreneur Canada Futurpreneur Canada

10/11/2019

RIP Likes ❤ Counts (edited).

You will be missed by many.

And not missed by some.

Xoxo 💚
Social media world.

"Beginning next week, some Instagram accounts will see the feature disappear – at least publicly.

"Right now we're testing making like counts private, so you'll be able to see how many people liked a given photo of yours or a video of yours, but no one else will," said Adam Mosseri, the head of Instagram said on Friday." Full article - link in the first comment.

05/11/2019

Facebook is rebranding itself as an umbrella ☂️ corporate brand, under which many family sub-brands operate including Facebook app, Messenger App, WhatsApp, Instagram etc.

Facebook Corporate Umbrella brand new logo is 'capitalized' as FACEBOOK. The umbrella corporate logo will be displayed on its sub-brand apps as 'Instagram from FACEBOOK'. See 👇 pic.

With only 29% of Americans know that Facebook owns WhatsApp and Instagram, the rebranding initiative is to make everyone know that FACEBOOK is associated with its sub-brands.

It will be interesting to see how corporate FACEBOOK association with its umbrella sub-brand (WhatsApp, Instagram) will be perceived as.

What is your take on the FACEBOOK move to associate itself with its sub-brand family (Instagram, WhatsApp)? Will it be beneficial for the trust factor of the family sub-brands?

29/10/2019

🎤 'Select a niche & stick to it. Talk to it, ' says our founder Qureshi 😇.

''1. Write down a list of your top 10 in a statement ( like a 25-year-old, works in....., lives in....., likes ....., main goals in life are ...... detailed can follow later)

2. Circle the 3 most important buyer profiles that truly speak to you. These are your most important profiles which bring most of the business (80% of sales).

3. Eliminate the other 7 you listed. Just cross them off, despite if they hold weight or some level of importance. The other 7 striked off are less lucrative targets, therefore, any effort invested in them steals away dedicated focus and energy from your three highest-priority audience/buyers persona.

The point is to to everything on that list except for what you have declared, in your heart-of-hearts, to be the 3 most important audience. These are what you should put all your effort and focus on achieving. The rest are merely .'' (Buffet)

4. Now detailed personal profiling of the top 3 personas can be done. Note: It can be even 1 or 2 personas depends on the resources.

The process is completely inspired by Buffet 👇. I tweaked numbers and the last step to keep it realistic.

Want to learn how to document your buyer's persona? What are the right questions to ask to go granular with your audience profiling?

Join Khatija's signature 'Refine and Define Social Media Content Creation' online group coaching program. See Program curriculum and Join waitlist here https://gmail.us20.list-manage.com/subscribe?u=4b47e825097adeb4f94c2b424&id=5783925cf3.

The program starts in January 2020. Registration opens in December 2019 on a first come first serve basis. Very limited spots to keep it highly engaging.

Hint: It starts with a two-letter word.

19/10/2019

Our founder Khatija Qureshi posts:

I use remote working technology to teach and consult on social media content creation and LinkedIn optimization. Remote working allows me to keep costs low & pass on benefits to my tribe + value my busy client's time.

I 💚 teaching a structured process to be intentional on social media. This allows us (small biz entrepreneurs) to stay focused, not get discouraged, overwhelmed or feel burn out from consistent content creation.

I open doors in January 2020 to teach my signature 'Refine and Define Social Media Content Creation' Online Group Coaching Program.

I crafted this process after using it with my clients and learning from stalwarts in the social media marketing field.

You will learn key insights and work on content calendar assignments for your business.

See Program Curriculum and Join Waitlist here http://eepurl.com/gFNK2X.

My student shouts out is here. https://lnkd.in/epbpraQ

Do you work remotely? Share ur experience of remote working? 👇

13/10/2019

🎊 Year-End Festive Season has started! Here are tips for social media content creators based on research findings for 2019 holiday shopper behaviour.

Our fave is No 1 toward the end of the article 👇

What are you planning for your holiday shopping content?



https://www.linkedin.com/pulse/holiday-shopping-behaviour-2019-tips-social-media-pro-qureshi/

If you want to get holiday shopping traffic, you still have time as more people shop before 28 November'19. Few interesting highlights from research done by RetailMeNot Holiday Hub & Kelton Global (surveyed 1000+ consumers & 200+ senior marketing leaders) are: 🛍️51% of shoppers will begin in Se...

01/10/2019

Social media inspires people's Christmas shopping. The inspiration results in 1 out of 5 people spend on food & drink just to keep up appearances with others online.

This is the conclusion I make after reading below two stats from Social Change Agency:

🤳 55% of people search social media for Christmas shopping inspiration - more than TV, Google Search, high-street stores and magazines. [Social Chain Data]

🤳 1 in 5 people will spend on food and drink at Christmas to ‘keep up appearances with others on social media. [Social Chain Data]

Is social media promoting make-believe culture, false projection & overspending? Share your thoughts in the comments below.

27/09/2019

💥 is hiding the 'likes'. The 'likes' hiding testing starts today in Australia. The initiative follows similar tests conducted on sister platform, .

https://www.theguardian.com/technology/2019/sep/27/facebook-to-hide-number-of-likes-in-trial-aimed-at-improving-users-wellbeing

Social media giant said the move was backed by anti-bullying and mental health groups

23/09/2019

Happy 🍁 to all.

It again a great reminder for new beginnings...

Halloween planning 🎃
Goal setting 📅
Strategy refining and defining 🤔
Holiday season shopping 👝
Start thinking of being grateful 🙏
2020 ideations 💡

What are you doing on ? Comment 👇.

17/09/2019

"One-third of 👨‍👩‍👧 new mums will happily pay a higher price for personalized products and more than half will turn to social media for recommendations.

👨‍👩‍👦 Another 56% are influenced by Facebook parenting groups when it comes to buying products for their baby."

Social Chain Agency quotes, Extract sourced from IAB Europe.

Power of Group. Facebook has geared up a lot to make FB Groups central to Facebook experience in 2019.

🙋‍♀️ Small Business Facebook Tip. A Facebook business page is a must for you. Now Facebook business pages can access FB groups. The feature can be a game-changer for scaling for small businesses.

Media personalities, influencer or anyone using his/her personal brand will benefit from this change.

Small business corporate brands can also explore. After all social media content creation and scaling is all about 'refine and define.' You can always try and test.

Do you take in recommendations by Facebook group members to make purchase decisions?

🙋‍♀️ Our founder Qureshi does.

Do you? Comment 👇

16/09/2019

16/09/2019

Network 🙂, take a free or paid online or in-person course, read books 📚 or blogs or listen to podcasts. Then evaluate what works for you. Learn. Grow. Adapt!

Happy Monday.

16/09/2019

Last week one morning, Khatija Qureshi adapted & changed ......

her client's planned Twitter social media post. Why?

Her response:

Because was trending on Twitter (in Canada) today. I worked on content around the theme of the trending hashtag.

If using , you can drive more engagement by researching for trending daily & using them in the content.

📱 When you log in the Twitter, 'Trends for you' appears on the right panel. See 👇. Five or Six hashtags list will be displayed. Choose the hashtag which has most tweets & aligns with your brand values.

📱 Research on the Twitter search bar to know how other content creators use the #. You will have clarity on hashtag theme.

📱 If the hashtag fits your brand tone/voice/values, then create a relatable piece of content with matching visual/video.

I usually do this twice a week.



Curious what is all about. It's pretty hilarious? Make a guess below what this # is all about.

PS: I didn't use the top hashtag as the theme didn't align with my client's brand values/voice/message.

16/09/2019

trending on . 😇





Yes, Khatija Qureshi post was with hashtag Instagram.

Trending post link here https://lnkd.in/eBkVBER.

16/09/2019

One common question Khatija Qureshi gets from her prospects is ''We love your process but can you give a super discount or a super offer?''

🥠Her Answer: My social media services come with passion, hard work, my coined tried/tested 'refine & define' process, 100% eye on performance & consistent effort to help you succeed your social goals.

I offer following social media marketing solutions which you can choose from:

📱 1-1 Social Media Marketing Consultation - where I come in, take over your social media, sit with you; define social media Buyers Personas, strategy & goals; create & refine/define content with 100% passion. I'll be with you through the social media thick & thin. I offer various fee options which suit the client's needs.

📱 Online Group Coaching - 6 weeks online 'Social Media Content Creation Club'- You will learn how to create content yourself via tried & tested 'refine & define' content creation process. Yes, I will coach you the process I follow! You will learn the step-wise process to create content on social media.

Coaching is ideal for soleprenuers who wants to put their foot in the door without an ongoing investment.

Let's connect! Email [email protected], [email protected]

👇 is social media magic results I create.