28/11/2023
CFSBank supporting the community on Givio Tuesday! https://www.facebook.com/CFSBank/videos/368762932184397/?mibextid=YxdKMJ
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In late-2019 a little group of former nonprofit insiders, techies, philanthropists, and crusaders for all-things-good went to work building an inspired new giving tool. Their goal: to build a giving application engineered entirely for givers, like you.
Why?
Because giving depends on the giver. Seems pretty obvious. Yet if you gaze across the history of giving, the process is always focused on the destination of the gift or the needs of the company building the giving application. It’s never really been about the people fueling all those missions. The result: a frustrating giving experience. And frankly, that just dulls the shine off doing something good.
Maybe it’s why the giving ‘industry’ suffers a ridiculously high ‘cart abandonment’ rate. Translation: nearly three-quarters of people who start to make a donation end up bailing out. Think about that. That’s a lot of money not making it to good causes. It’s also a pretty big clue that something is wrong with the process. Which is why you’re here right now, isn’t it?