Engage EQ

Home
Engage EQ

EngageEQ helps your business thrive by establishing authentic connections with your online audience. That's where EngageEQ comes in.

Thoughtful content and a forward-thinking social media strategy turn that first impression into a meaningful relationship.

24/05/2024

Life comes at you fast. 🥰

It’s been one year since I officially launched EngageEQ, and this journey has been more rewarding and fun than I ever could have imagined!

I quit my full-time job with big dreams and even bigger unknowns. I knew I wanted to live in Barcelona, and I knew I wanted to take a new step in my career by becoming an entrepreneur.

I had no idea how I would get there.

One year later, I’m living in my dream city, working with dream clients, who are kind and are making a positive difference in the world. I have met so many incredible mentors and friends, who have guided me along the way. I love my job, and I feel incredibly lucky to say that!

I am so excited to continue the journey that is EngageEQ. Thank you so much to everyone who has helped me along the way — including my clients, mentors, fellow freelancers, family, and friends.

I cannot wait to see what the next year has in store!

15/05/2024

It can be tempting to lump your TikTok and Instagram Reels strategy together — but these two platforms are very different!

I saw this firsthand in an old video that I posted last summer. On Instagram, it got metrics that are more typical for my business page (I'm a small account, after all). On TikTok, it blew up. With 11k+ views and counting, it's EngageEQ's highest-performing piece of content.

So what changed?

It's all about the algorithm! In my experience, Instagram's algorithm tends to favor shorter content that engages people on a surface level, drawing folks to read the caption/comments and rewatch your video in the process. TikTok favors higher effort, higher value content that fills a need for your audience. Content lives longer on TikTok as well, so if a post goes viral, you can continue to engage your audience months after posting it. This is a social media manager's dream! And sadly — less of a reality on Instagram.

My advice? Share a mix between high-value content that will excel on TikTok, and quicker, high-engaging content that caters to Instagram's algorithm. With the recent updates to the Instagram algorithm, I expect (and hope!) that Instagram Reels will start overlap more with TikTok. Until then, incorporating a variety of video content into your social media marketing strategy is key!

What are your takes on this interesting anecdote? I'd love to know your thoughts!

26/02/2024

Want to start promoting your business on Instagram, but don't know where to start?

Here's my recommendation for what types of content you should post on Instagram, with a *very* high-level breakdown at the types of content that perform best on here. Whether you're making a first impression, or bringing a new follower into your community, Instagram is one of the most versatile social media platforms out there.

I'm going to share similar breakdowns of other social media platforms in the weeks to come — including LinkedIn, Facebook, TikTok, and Pinterest. Any others you're curious about? Just comment on this post.

If this post was helpful, don't forget to save it for later!

19/01/2024

The biggest challenge in social media marketing is also the biggest reassurance.

It's that nobody cares (much).

In general, people use social media to access entertainment and catch up with friends. If your content is engaging and meets a need, they will interact with your page. But most people are not spending more than a couple seconds looking at your post.

This is a challenge — it means you have to work hard to capture peoples' attention and keep it. You need to be creative and think outside the box. That's what makes social media marketing fun!

But it's also a reassurance (in my opinion). If you're posting for your business, nobody is proofreading the caption as thoroughly as you are. Of course, it's important to make sure your content is good quality. Proofread posts, spend time creating cohesive visuals, etc. But also know that you are your harshest critic. A typo is not the end of the world, especially if the content brings value to the table.

So that post that's sitting in your drafts because you're overthinking? Just post it. Seeing what works and what doesn't is how you learn. You'll never know until you try!

Follow my page for more tips!

28/12/2023

Here's a look at my year in reading!📚

Curling up with a good book is one of my favorite ways to unwind. I was lucky to read some great ones this year — here are a few of my favorites!

What were your favorite books of 2023? I'm always looking for recommendations!❤️

Address

Website

http://engageeq.com/

Alerts

Be the first to know and let us send you an email when Engage EQ posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Engage EQ:

Shortcuts

Address
Alerts
Contact The Business
Claim ownership or report listing
Want your business to be the top-listed Media Company?

Country:

City: