Engage EQ

24/05/2024

Life comes at you fast. 🥰

It’s been one year since I officially launched EngageEQ, and this journey has been more rewarding and fun than I ever could have imagined!

I quit my full-time job with big dreams and even bigger unknowns. I knew I wanted to live in Barcelona, and I knew I wanted to take a new step in my career by becoming an entrepreneur.

I had no idea how I would get there.

One year later, I’m living in my dream city, working with dream clients, who are kind and are making a positive difference in the world. I have met so many incredible mentors and friends, who have guided me along the way. I love my job, and I feel incredibly lucky to say that!

I am so excited to continue the journey that is EngageEQ. Thank you so much to everyone who has helped me along the way — including my clients, mentors, fellow freelancers, family, and friends.

I cannot wait to see what the next year has in store!

15/05/2024

It can be tempting to lump your TikTok and Instagram Reels strategy together — but these two platforms are very different!

I saw this firsthand in an old video that I posted last summer. On Instagram, it got metrics that are more typical for my business page (I'm a small account, after all). On TikTok, it blew up. With 11k+ views and counting, it's EngageEQ's highest-performing piece of content.

So what changed?

It's all about the algorithm! In my experience, Instagram's algorithm tends to favor shorter content that engages people on a surface level, drawing folks to read the caption/comments and rewatch your video in the process. TikTok favors higher effort, higher value content that fills a need for your audience. Content lives longer on TikTok as well, so if a post goes viral, you can continue to engage your audience months after posting it. This is a social media manager's dream! And sadly — less of a reality on Instagram.

My advice? Share a mix between high-value content that will excel on TikTok, and quicker, high-engaging content that caters to Instagram's algorithm. With the recent updates to the Instagram algorithm, I expect (and hope!) that Instagram Reels will start overlap more with TikTok. Until then, incorporating a variety of video content into your social media marketing strategy is key!

What are your takes on this interesting anecdote? I'd love to know your thoughts!

26/02/2024

Want to start promoting your business on Instagram, but don't know where to start?

Here's my recommendation for what types of content you should post on Instagram, with a *very* high-level breakdown at the types of content that perform best on here. Whether you're making a first impression, or bringing a new follower into your community, Instagram is one of the most versatile social media platforms out there.

I'm going to share similar breakdowns of other social media platforms in the weeks to come — including LinkedIn, Facebook, TikTok, and Pinterest. Any others you're curious about? Just comment on this post.

If this post was helpful, don't forget to save it for later!

19/01/2024

The biggest challenge in social media marketing is also the biggest reassurance.

It's that nobody cares (much).

In general, people use social media to access entertainment and catch up with friends. If your content is engaging and meets a need, they will interact with your page. But most people are not spending more than a couple seconds looking at your post.

This is a challenge — it means you have to work hard to capture peoples' attention and keep it. You need to be creative and think outside the box. That's what makes social media marketing fun!

But it's also a reassurance (in my opinion). If you're posting for your business, nobody is proofreading the caption as thoroughly as you are. Of course, it's important to make sure your content is good quality. Proofread posts, spend time creating cohesive visuals, etc. But also know that you are your harshest critic. A typo is not the end of the world, especially if the content brings value to the table.

So that post that's sitting in your drafts because you're overthinking? Just post it. Seeing what works and what doesn't is how you learn. You'll never know until you try!

Follow my page for more tips!

28/12/2023

Here's a look at my year in reading!📚

Curling up with a good book is one of my favorite ways to unwind. I was lucky to read some great ones this year — here are a few of my favorites!

What were your favorite books of 2023? I'm always looking for recommendations!❤️

06/12/2023

You've probably come across this issue before.

The biggest advice is that your page should not *only* talk about your product. Engaging, educational, or entertaining content that provides value to your audience is what performs best on social, builds trust with followers, and ultimately grows your online community and customer base.

But that doesn't mean you shouldn't talk about your product at all. It's important to show people what exactly you're selling and why it's useful. Product posts might not perform as well as your other content. But if a new follower comes across your page and is trying to learn what your brand is about, a product photo makes all the difference.

So, how do you make the most of those posts? Swipe for my advice!

If this post was helpful, follow my page for more !

28/11/2023

Say hello to your new secret weapon!

If you're growing a social media account organically, you need to build a community. You do that by community engagement. Commenting on posts that are relevant to your brand will help you reach your target audience, connect with like-minded people, and boost your own engagement.

Swipe to learn more about why community engagement is so important! If you found this post helpful, don't forget to save it for later. 😊

25/11/2023

I have so much to be thankful for this year!🥰

Starting my own business has been more fun and fulfilling than I could have imagined. I have loved getting to work with clients who are kind and passionate about what they do, and be a part of helping them build a community on social. I’ve met some really incredible people who I deeply look up to. I’m so grateful!

I’ve also loved the flexibility that EngageEQ has brought to my life. Spending more time with my family and friends has been an incredible gift. Traveling more and gaining the freedom to plan a move to Barcelona, a city I fell in love with immediately, is another joy I’m immensely grateful for.

I can’t wait to see what the future has in store for my small business. Thank you to everyone who’s supported this journey the last seven months!❤️

21/11/2023

Time for some social media myth-busting!

I often hear the misconception that you shouldn't share too much information in your social media posts, because it will keep people from visiting your website. But in reality, it's the other way around. A more informative social media page will lead to more website visits!

Social media gives you a chance to prove your expertise. If your posts are helpful, you will build trust with your audience and reach even more people than you would with low-value, low-engaging content. That trust will drive way more people to your site than a "link in bio" CTA.

Plus, I think it's important to remember that a website visit is not a sale. Website visits might help sway someone toward purchasing your product, but so does great social media content!

Do you agree with this? Tell me what you think below!

08/11/2023

Reels are an important part of your Instagram marketing strategy — but they shouldn't be your whole strategy!

In order to succeed in social media marketing, you need to share different types of content on Instagram, from Reels, to Stories, to carousel posts like this one. Swipe to learn why carousel posts are a key part of any successful Instagram account.

Did you find this post helpful? Follow my page for more social media growth tips!

16/10/2023

The ultimate ? Don't sleep on Pinterest!

Pinterest doesn't get as much hype as Instagram or TikTok, because the audience is a bit smaller, so there is less opportunity for social media growth. But with the right strategy, a good Pinterest page can be instrumental to social media success. Swipe to learn why!

If you found this post helpful, don't forget to save it as you're brainstorming a social media strategy!

21/09/2023

Efficiency is 🔑

With a successful social media strategy, you can win new business AND save time. Those two objectives should go hand in hand! Here's how I save time:

- Create content in batches: Spend a few hours making graphics and writing down post ideas, instead of posting day-by-day.

- Long captions have a lot of advantages for Instagram growth and SEO, but you don't need to write an essay. Keep it concise where you can!

- Don't stress about finding the perfect audio for your Reels. Trending audio shouldn't take hours to find!

- Follow other creators in your space. Seeing someone else's content might get you thinking outside the box and speed up the brainstorming process.

What do you do to save time on social? Tell me below!

15/09/2023

Let's talk about social media playbooks!

This is (in my opinion) an underrated service social media managers offer that can make a huge difference for your brand. In order to succeed on social, you need a research-based strategy with practical steps to reach your goals. That's where a playbook can help!

If you want to know how a playbook can help your business, just send me a DM!👋🏼

11/09/2023

A thriving social media page = A thriving social media community!

Selling your product might be the end goal, but getting there is not as simple as posting about your product. You need to build a community, with content that your audience wants to engage with that might only be tangentially related to your product, but aligns closely with your brand.

Seeing the big picture, on how each piece of content fits your strategy, is so important!

Like this post if you agree.🙌

25/05/2023

Before EngageEQ was EngageEQ, I put a lot of thought into what to call my business. (And plenty of brainstorm calls with my mom, of course — the way all the best decisions are made!💖)

I’m proud of EngageEQ and the tone the name sets for my approach to social media.

Swipe for the story behind EngageEQ — and send me a DM or tap the link in bio to learn more about my work.

23/05/2023

Life update: I'm starting my own business!🎉

I've decided to start my own business as a content creator and social media consultant. My goal is to help clients establish an engaging social media presence, so you can build authentic connections with your audience — no matter who you're trying to reach. I am beyond excited to take this next step in my career!

If you're looking to step up your social media presence, I'd love to work with you! I can:

- Prepare a social media strategy to maximize reach and build your following
- Create social media content — including video, photography, and graphics
- Manage your page, engage with followers, and respond to DMs
- Assist in any copywriting or copyediting
- And more!

If you or someone you know is interested in freelance social media help, send me a DM, or visit www.engageeq.com.

08/05/2023