06/12/2022
"And if Seb Coe is making relationships with the USA, that's, that's the way to go. I mean, you almost have no choice in doing that. Get on TV, sign rights with ESPN, and make relationships. So, um, NBC and Peacock would have the main thing for let's say the Olympics. But they sell the rights for the Diamond League, which is held on one side of Europe to CBS, another one to Fox, whomever. But spread it and, and, and get it done so we all can see it. And people pay people, you know, we're becoming subscribers cause we're all not staying at home to watch TV. We have them on our devices. We're moving around with our tablets and all that stuff."- Carole Beckford
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