Last, but 100% not least, on the Slogan and Tagline subject (see previous posts if you’ve just tuned in), whatever you do, PLEASE, for the love of Pete and Susan, or whoever your current crush is, DO NOT USE A SLOGAN OR TAGLINE GENERATOR!
Yes, it seems accessible, easy and quick. But you know what it’s not? Aware of your brand, your goals, your audience! What can you do instead? Put in the work, follow the steps in our previous post, and if words are not your thing, reach out to a professional. It’s not just words, it’s what your company stands for!
PS. If reading between the lines is not your thing either, we’re the professionals! 😉
In the previous post we went over the difference between a slogan and a tagline. For this one, we’ve put together a checklist for creating the perfect slogan or tagline! Here we go:
👉 Keep it short! A one-liner should be plenty.
👉 Make it simple! That means, easy to read, understand and remember.
👉 Find the right tone! It should be appealing to your audience and represent your brand.
👉 Evoke emotions! If it doesn’t resonate with your clients’ needs, it won’t do the trick.
👉 Make it memorable! If you check the points 1 to 4, we’re pretty sure you’ll be checking this one too.
If you’re still facing a blank canvas, we’re here for you. Find out more about our services by visiting our website: https://splendid.agency/services
Here’s a poll: Are Taglines and Slogans the same thing? Let us know in the comments below 👇 and come back to find out!
Drumroll please… the answer is, NO! Although both are short and sweet pieces of text, their role and use are very different.
A tagline should be treated as a more permanent piece of text used to quickly describe what your business is, and stands for. A slogan on the other hand can be used temporarily as part of a marketing campaign, like the launch of a new product. You need an iconic example you said? Here it is: Nike Tagline: “Just Do It”, Nike Slogans: “You can’t stop sport”, “Find Your Greatness”, “I Believe”. One tagline over the years, but multiple slogans!
Clear? We hope so.
Splendid. Driven, By Design.
I think we can all agree that although the last 16 months have been slow, workwise for most of us, we’ve all been through an emotional roller coaster! The outcome? We’re all dying for holidays!
So what are your plans for this summer? Juggling work and holidays? Playing it safe and staying in? Or exploring new places, going all out?
PS. Fingers crossed you’re going for option b or c! Workation is a Trojan horse!
Have regular breaks during work! And we don’t mean cigarette breaks! We mean find a spot where you can relax for a few minutes, have a glass of water and stretch a bit! If you can combine it with some fresh air and sun, even better!
Short breaks every hour will increase your blood circulation, oxygen intake, and as a result, reduce stress and boost your focus and energy levels! Side tip: Put hourly alarms to get your butt movin!
It seems like we will make it through the pandemic but the question still lingers- are we the last generation of humans as we know them? Robocop, Terminator and so many other movies have suggested a hybrid version of humankind where tech and man become one.
How close are we to that and should we be concerned? Here's another episode of what ifs, what then and then whats!
So, to quote Paul, of Game Changers Magazine, does the future involve us eating our porridge with a VR headset on?
Watch Prime Time Episode 83, with our very own Daniel Abdel Malak with Game Changers Magazine.
We’re a bunch of people that have worked in marketing for decades, not because of need, but because of love. A love for building kick-ass digital brands. A love for telling stories. Stories that ooze passion and purpose.
Learn more about our #Splendid Team and what we do best, by visiting https://splendid.agency
The Last Dance dropped the curtain with the last two episodes airing this past weekend and it has definitely been worth the wait.
The 10-episode documentary on the Chicago Bulls' epic run of 6 NBA titles in 8 years, gave us invaluable insights on how a man, Michael Jordan, and his rise to fame, gave basketball an international appeal and identity.
In our inaugural Splendid blog post, we will take a deep dive on the marketing lessons we have learned from The Last Dance and how they still apply in today's world. For those that paid careful attention, the doc was a brilliant case study of how to build a brand from the ground up and sustain it for years to come. Are you excited to read the blog post?
Our bunny’s got company. Our company’s got a bunny.
Happy Labour Day people! Let’s keep marching on! #WeAreSplendid