Kien Diec

20/10/2020

18/10/2020

I will present the MBA models in the same order in which they are taught at the evaluation. This is offers a generic structure to apply to whatever marketing issue you may encounter. I have neglected to use the vocabulary taught at the marketing, so you can pickup on the market jargon and speak like a real marketer. Marketing is an area specially rich in specialized vocabulary. With the correct vocabulary, even your mediocre marketing ideas can appear as brilliant ones. That may sound funny, but that's the way ad agencies market their product, advertising.

14/10/2020

父母呼，应勿缓。
父母命，行勿懒。
父母教，须敬听。
父母责，须顺承。

10/10/2020

As the discussion of buyer behavior indicates, different products elicit different purchase behaviors, because of their inhérent importance to buyer and user. If the consumer feels a high level of " risk " in buying product, then it is considered a high - involvement product.

03/10/2020

This academic model does have real - world implications for action. A high involvement product, such at Harley - Davidson 🏍️, would appear in the upper left - hand corner or the matrix. The model would suggest that Harley's marketing efforts should be geared towards demonstrating it's technical superiority, but also include an emotional appear - " buy an American classic " - to engender loyalty.

03/10/2020

Japan

01/10/2020

In the distance of a soap purchase, the process should look like this:
Smell body, what should I use ? Soap? Sak wife for advise, make trip to the store, read labels, buy dia soap, bathe, smell body for odor, buy dia soap next time.

27/09/2020

How am I going to use this information once I have it?
What specific questions do I need to answer?
If you haven't throught though these two simple questions, you will probably waste your time and money. I can assure you that many marketing research company will be glad to help you waste money

24/09/2020

What is the need or use that your products addresses? The question may seem unnecessary, but in answering it you may uncover a potential market for the product, that was previously overlooked. That's why this question has to be addressed first, before you begin to pollute your mind with conventional thoughts. The people at Arm and Hammer baking soda have done a great deal of this type of analysis. They have made use of their powder in their own brand of tooth and paste, air freshener, and carpet freshener. In addition, they profitably recommend their raw baking soda powder for hundreds us user.

23/09/2020

At this stage of the buying process the marketing manager would like to identify the influencers of the target's buying behavior. In the golf industry the club pro is the key influencer in the equipment buying decision of golfers. If you can sell to pro, you can sell to club members.