Xenful Marketing

04/04/2024

Looks like the TikTok team is trying to tackle the backlash they’ve received regarding safety.

Next Article The council has already made contributions to an upcoming media literacy campaign TikTok forms 'youth council' to tackle safety issues on platform By Akash Pandey Mar 26, 2024 10:09 am What's the story TikTok has officially formed a 'youth council' consisting of 15 teenagers from a dive...

01/04/2024

Florida made a strong stance recently and passed a law that would restrict social media for teenagers.

At a time when US federal government is pushing for a ban on TikTok, Florida Governor Ron DeSantis has signed a law restricting children's access to social media. The law will come into effect on January 1, 2025.

28/03/2024

LinkedIn updates!

A new option for tracking LinkedIn campaign performance.

26/03/2024

Instagram updates: Comments on specific frames of a carousel post.
Is this helpful?

This could help to drive more focused engagement in the app.

30/01/2024

Small businesses benefit greatly from having a marketing strategy that includes building and maintaining a strong digital presence and offline efforts. Here are a few tips for you to implement in your strategy for 2024:

💡 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐦𝐞𝐧𝐭 - This is a short-term play that can help build brand awareness while you grow your audience organically.
💡 𝐖𝐨𝐫𝐝 𝐨𝐟 𝐌𝐨𝐮𝐭𝐡 - great customer service is always a great way to grow your customer base, your brand awareness, and your brand loyalty.
💡 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 - let the target audience see you and your brand in the community you serve!
💡 𝐂𝐚𝐩𝐭𝐮𝐫𝐞 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬' 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 - Include a subscribe function on your website or ask for emails from prospects when you're representing your business at a community event.
💡 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 - Focus on INTENTION. Intentional content with an intentional posting schedule is the key to success.

Need help understanding how to help your business do well online or in the community you serve? Let's talk!

XenfulMarketing.com

24/01/2024

Xenful Marketing takes the time to truly understand the desires and goals of each client, and then we strategize accordingly and implement with careful, immaculate ex*****on. We are motivated by the progress and success of our clients.

We stand by our promise to provide pleasant, trustworthy, down-to-earth, and quality service that will keep you coming back for more!

Contact us for your free discovery call at XenfulMarketing.com

15/01/2024

“Courage is an inner resolution to go forward despite obstacles."
Remembering a strong leader of our community today and every day.

09/01/2024

Connecting with your audience on social media is important for small businesses in this day and age.

A large part of doing this is to have content that:
🔗 Educates
🔗 Entertains
🔗 Inspires

Visit XenfulMarketing.com for Social Media Management Packages or email [email protected] for your free discovery call.

04/01/2024

"Organic and paid social strategies are like two halves of a whole, which is why they can, and should, complement and reinforce each other." – Sprout Social, Inc.

03/01/2024

22/10/2023

Different meanings. Same excitement.

17/08/2023

🚨Maternity Leave 🚨

Grateful for your inquiries. Xenful Marketing will respond to them as soon as possible. Please give grace as I navigate this beautiful life change and take time to REST, RECOVER, & BOND with baby.

💕 Thank you!

03/08/2023

What happened In Marketing & Social Media last week?

Updates:
* Twitter rebrands to “X” and renames main features like tweets.
* TikTok launches “Text Posting” feature to compete IG stories & Twitter.
* Meta reports 12% increase in Revenue in latest earnings report.
* YouTube’s ad revenue grew 4% year over year, bringing in about $7.6 billion. Main Factor: CTV Ads.
* TV Ad Market goes in full recession and its worst state of all time.

:
* TikTok to launch e-commerce program to bring Chinese Products to US.
* JoinBrands, Influencer marketing platform launches new Spark Ad Integration with Tiktok.

& 🪡
* Direct messaging support coming soon.
* Mark Z. & Meta’s CPO reveal User Retention for Threads is low but they have upcoming features to hook users.
* Threads launching new Features:
* Chronological Feed
* Post Translations
* New Quick Follow Button & approve follows.

:
* New Research is suggesting Facebook’s algorithm doesn’t drive polarization.
* WhatsApp launches instant Video messages .
* Facebook Crosses 3 billion monthly active users shared in new report.
* Rumours of Meta Pixel going away this year have been circulating pretty hard. Many Advertisers on TikTok have been talking about this.

(Cheap Ads)
* X (Twitter) discounts Ad prices after the rebrand, Growth Hackers are now running Ads for pennies.
* Twitter expands creator Ad revenue share program to all eligible users.
* X testing a new profile list with only paid subscribers of an account.
* The platform is also working on hiding buttons & features on your screen while scrolling.
* Send Button is also getting replaced with new text: Post.

:
* Google Search Ad Revenue up 3.3% & Bing Ads revenue up 8%.
* Google Merchant Center Adds Customer Support feature.
* GA4 Audiences can now be used with Third-Party segments in the Ad Manager.
* Google fights AI-generated Business Reviews.
* New Search Interface feature tests going on including new product SERP layouts.

& Ads:
* KFC makes new sparks with hosting of “Fry Funeral” killing its French fries In Canada.
* CocaCola Reports earning growth & highlights Minute Maid Rebrand.

🗣️
* Snapchat reaches 397 million users, more advertisers investing in platform. But ad revenue was still lower than predicted.

🔋
* LinkedIn is testing AI “LinkedIn coach” to help users with job finding & App usage.
* LinkedIn reports record user engagement & Revenue increase in last quarter.

👩🏾‍💻 (Media Updates)
* Netflix restructures its deal with Microsoft to lower Ad Bidding prices for growth.
* Pubmatic launches Convert, A new unified platform for commerce media.
* How Vice Media went Bankrupt.
* Intuit launches new small business-focused Media network.
* Twitch’s daily watch time is going up.

Credit: The Social Juice

05/07/2023

📲 Thursday, Meta is set to release a text-based conversation app, called . Threads is set up to be a competitor of Twitter and will apparently be linked to users’ Instagram accounts.
🤔 Will you be migrating from Twitter immediately, or will you wait to see how the app performs before joining?

The move is the latest in a rivalry between Meta boss Mark Zuckerberg and Twitter owner Elon Musk.

19/06/2023

: Juneteenth commemorates Black liberation from the institution of slavery, but it also is a time to highlight the resilience, solidarity, and culture of the Black community 💚🖤❤️✊🏾

Recognize and highlight that has inspired the world!

Happy !

13/06/2023

: Integrity should not just be a moral aspiration for you as a or your employees.

Even when it comes to social media marketing, your business's integrity is important. Maintaining consistent and high ethical standards in your social media marketing will prove to serve your brand, for sure. But these standards will also show up positively to your customers, partners, and the broader community that you serve.

XenfulMarketing.com

13/05/2023

Here’s a great starter for looking to implement or update a strategy. Remember, this is general info… study your audience to learn best practices specific for you. 💡

Sprout Social has published its annual overview of the most engaging times to post.

03/05/2023

The best benefit of social media is that it allows organizations to connect to current and potential customers on a more personal level.

Do you use the 80/20 rule of in your strategy? Its recommended that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.

You see, it’s like a first date. If all you do is talk about yourself, there won’t be a second date.



XenfulMarketing.com

28/04/2023

The world of is ever changing. I’ll let my Sagittarius show for a bit and say that I think that’s what excites me most about it!

In 2023 and moving forward, it’s going to be very important for businesses across all sectors to be transparent, publish messaging that is true to the business while being less “sales-like” and more “down-to-earth,” and do constant research to tweak digital strategies for success.

I couldn’t decide on just one of the marketing trends that excite me, so I’m sharing two:
🔑 integrate video with written content
🔑 increase use of social commerce

What are some of your fav trends of this year?