01/10/2025
OpenAI just launched Sora 2, its new AI video app, and the results are both powerful and unsettling. The tool makes it easy to spin short, polished videos from text prompts or images, complete with a social-media-style feed. But while the technology is jaw-dropping, it’s the copyright policy that sets off alarm bells. According to The Wall Street Journal, unless rights holders affirmatively opt out, their characters may appear in Sora-generated clips.
Reuters reports that Disney has already opted out. Yet when I tested the tool on Tuesday, I was able to generate videos featuring Family Guy and King of the Hill (both Disney-owned properties) along with characters from Peanuts, The Flintstones, and South Park. By contrast, my attempts to use Batman, Mickey Mouse, or Homer Simpson triggered a block: “This content may violate our guardrails concerning third-party likeness.” The mixed results suggest this isn’t a simple blanket opt-out—it looks more like a patchwork of proactive blocks for some properties, while plenty of others remain wide open.
Check out what I was able to create within just a few minutes of snagging an invite code to Sora and the full story of what it all means. Up now on copyrightlately.com or link in bio