Hammond Brand Management

09/08/2022

Today we celebrate all the wonderful women of South Africa!
Continue to shine your light & make an impact in our society✨

27/07/2022

Running low on ideas to post on your feed? 💡

Here are 5 post ideas to spark some creativity and keep your content calendar comprehensive & consistent✨

01/06/2022

Let's talk ✨REACH✨

When it comes to tracking your brand's performance, reach is one of the most important metrics to keep an eye on

What is reach?
Reach tells you how many and unique viewers are looking at your posts.
This helps you know how much awareness and impact your page has on new accounts

How can you organically increase reach?
- Use relevant hashtags
- Post during optimal times
- Maintain engagement

Monitor your reach by checking your "post insights" and compare which posts perform better than others to optimise and target new audiences better 📲

06/04/2022

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
- Albert Schweitzer

23/02/2022

Social media is ALL about engagement! ⚡⁠

Engagement is not only important for growth, it's also the best way to build a community around your brand.

💡Here are some helpful tips to increase your engagement and keep the algorithm happy

Follow us for more social media tips and tricks

🔖Save this post for future reference

24/12/2021

Merry Christmas and Happy New Year from The HBM Team 🎁🎄

We wish you and your family a happy & prosperous festive season and New Year ✨

21/11/2021

Here's three simple tips to bump up your engagement on Instagram 👇

1. Plan ahead
Whether it's planning out a content calendar or social media strategy, you always need to be prepared for what's to come so you can tackle it with ease.

✨TIP: Schedule your content in advance so you can focus on responding to and engaging with your audience.

2. Building a community
Your followers are more than just numbers on screen - building a community is about creating a space that your audience feels apart of and wants to engage with.

✨TIP: Use Instagram story features such as polls and question stickers to get feedback from your audience.

3. Engage
Building a community is a two-way street. The best way to build a community is through meaningful connections and shared interests. Focus on ways that spark conversation with your audience.

✨TIP: Ask questions in your captions to start a conversation in your comment section.

17/11/2021

Nothing like a midweek to fuel a busy work week ☕✨

Photo from content shoot for 📸

27/10/2021

A midweek reminder to believe in yourself and keep going ✨

08/10/2021

Your brand story is the most important part of your marketing strategy ✅

Think of it like your brand's blueprint 💡

Here's questions to ask when designing your 👇

~WHO?
Who is the content/story for?

Your audience and target market says alot about who you are as a brand. They impact the kind of content you create, the language you use and the topics you discuss. People look for brands they can identify with.

~WHAT?
What message are you trying to convey?

Your message has to be consistent as well as coherent with your brand's goals, identity and ideals. Incorporate a narrative that best describes your brand.

~WHY
Why are you telling your story?

Your end goal and objectives of your brand will indicate the "why" of your storytelling. What are you trying to achieve with your brand story? Who are you trying to attract?

~WHERE?
Where will you share your story?

The platform you use to share your message is crucial in storytelling. Meet your audience where they are or you might end up sharing your story with the wrong people.

~HOW?
How will you tell your story?

Your brand story can be conveyed in many ways such as content, a blog, a website, a logo etc. Choose a means that best portrays your brand and a way that will appeal most to your audience.

SAVE for future reference 🔖

29/09/2021

It’s time to increase your brand’s awareness!⚡️

Send us a DM to find out more 📩

17/09/2021

There’s nothing like a Friday to put you in a good, positive mood🍾

But, on top of that here are some things we like to practice to keep a positive mindset no matter the day ✨

How are some ways you stay positive? Let us know in the comments? 👇

🔖Save this post for future reference

13/09/2021

Let’s get S O C I A L😏

Getting on social media as a business is a MUST in the current digital age 📲

It's time to get plugged in🔌

Here are some of social media ⬇️

✨It is an excellent way to attract new customers (in your niche), get customer feedback & build customer loyalty allowing for higher conversion rates.

✨It aids in building and developing your brands identity, reputation and awareness.

✨It allows you to network with other businesses and influences in your niche.

✨ It is a great way to incorporate more budget friendly advertising strategies. Not only is social media free, but advertising on social media is so much more cost effective compared to most other marketing.

Let us take care of your socials🤳🏼so you can take care of business ✅

01/09/2021

How to grow on social media 👇🏻

✨ Identify your goals
Make sure to establish clear goals and keep them in mind when sharing content. Goals may include : Get traffic, brand awareness, building a community around your brand or to sell a product. Use your content to achieve that goal.

✨ Choose the right platform
In marketing, you need to meet your audience where they are. Identify your audience, their interests, age, demographic etc and match it with a social media platform. This way, you'll get the right people engaging with your content/brand

✨Content development
Create and share content that is valuable, relevant and engaging - this will keep the attention and loyalty of your followers.

✨ Engage
Engagement is a great way to get the algorithm to work in your favour and attract a larger audience to your brand. Engage with your audience with stories, like, comments and content.

✨ Optimise your bio
In order to get more clicks and follows on your social media page, you need to make it more searchable/clickable. You can do this by using key words in your bio and name, make use of relevant emojies, include your website and location. This way people have a clear idea of what your brand is about.


🖱️Follow us for more social media tips and tricks

18/08/2021

✨5 Do's & Don'ts for Social Media Marketing

Do's:
1. Engage with your audience regularly.
Engagement helps develop a relationship with you and your audience, allowing for quality interaction, a higher retention rate and a stronger community around your brand

2. Create valuable content.
Valuable content is so important to allow for a highly engaged audience, increased retention and a chance to reach potential customers. People appreciate valuable content more than being sold to.

3. Set clear goals

When you don't set clear goals, your content will run the risk of not reaching or attracting the right audience, not reaching targets or sales and not being able to be measured for success.

4. Keep your branding consistent

Your brand image is your brands identity and when you don't maintain an image it might send a confused message to your audience which will drastically decrease the retention rate of your followers.

5. Have fun

The process of creating, engaging and learning new skills is fun and should be enjoyed. When you fail, try again and don't stress the small stuff.

Don'ts:
1. Don't make spelling or grammar mistakes

Ensure to always proofread all posts & captions to avoid looking sloppy & unprofessional

2. Neglect your stories

Making use of stories is one of the best ways to encourage audience interaction and help increase engagement. Stories can also be a great way to indroduce yourself, show behind the scenes, communcate with your followers & share specials or upcoming events and projects

3. Follow and Unfollow

Following & unfollowing accounts may fill your follow count with people who aren't interested in your content which will hurt your engagement in the long run. Rather focus on building an audience who are organically drawn to your content and brand.

4. Excessive use of hashtags

Overusing hashtags might confuse the algorithm and prevent you from targeting the audience you want. Stick to related hashtags for better results.

5. Spam your followers

Spamming your followers with too many promotional or unrelated content can drown out authentic engagement.

11/08/2021

What should look like😍🙌🧇

at stores 👏

09/08/2021

Happy Women’s Day South Africa!🇿🇦 Today we celebrate and pay tribute to the more than 20 000 women who marched to the Union Buildings on 9 August 1956 in protest against the extension of Pass Laws to women👏👏👏

13/04/2021

That New Week, Caffeine fueled, Goal-Setting vibe⚡️⚡️⚡️

21/03/2021

Happy Human Rights South Africa 🇿🇦 from the HBM Team 🤍

17/03/2021

Feed Goals💎 Your feed is NB because it is your online portfolio⚡️
: post quality content that is not just visually stimulating but relevant to your brand to attract your desired target market💡

📲 Dermelect South Africa

01/03/2021

New Month💫 New Goals✨Let’s Do This ⚡️

01/03/2021

Let us take care of your socials📲 so you can take care of business✅

📩 [email protected] or visit our website for more info: https://www.hbrandmanagement.com/

01/03/2021

24/02/2021

Why is branding so important? 💡
—
The reason branding is so important is because it affects every aspect of your business. Branding has the power to change how people perceive your business, as well as being able to drive new leads and increase your brand awareness 📈
—

23/02/2021

We’re always ready to catch the perfect shot 🤩📸

Part of a content shoot for Grate Café 💫

22/02/2021

The 3 Be’s For Better Storytelling 💡
—
Be Authentic
Your audience wants to see who you really are and what you stand for, they want to relate to you 💫
—
Be Consistent
Be consistent in your posting, the messaging you use, as this will make your brand memorable in the target market’s minds 🧠
—
Be Helpful
The best way to get through to your target market is to help them with a solution you can provide to their problem. This ensures that you bring meaning to their lives and gives a sense of nostalgia when they think of your brand ✨
—

22/02/2021

Select your social media platforms wisely 💡
—
Instagram, Facebook, Twitter, LinkedIn, Youtube, TikTok, Pinterest, Snapchat - the list goes on 😅
—
Just because there are so many social media platforms does not mean your business needs to be on all of them. Rather focus on the platforms that closely relate to your target market & create an IMPACTFUL prescience on the chosen platforms with relevant content 🤩
—
Follow for more & tips ✨
—

⁣⁣⁣⁣⁣⁣

17/02/2021

Quality > Everything 🙌

16/02/2021

Happy 🤩🥞
Content Creation & New Menu Photoshoot for Grate Café

16/02/2021

Here are some helpful to increase your Social Media presence & engagement📲
Know business owners? Send this post to them to ensure their business gets the engagement it deserves🤩🙌