As business owners and leaders, there are moments when the day-in-day-out nature of our work can make us look inward and focus on the challenges we’re facing, which can cause us to feel lonesome. But @longmilesben reminded us that our perspective needs to turn outward toward the people we work with as a remedy.
Thank you, Ben, for modeling Ubuntu for us and the rest of the coffee industry. We need it!
If you missed his book recommendations, they are:
- The Art of Possibility
- Unreasonable Hospitality
#goodfolksdoinggoodwork
#gfdgw
Humboldt House (@humboldthouse) is a feminist home goods, jewelry & gift shop in Humboldt Park, Chicago. They’re expertly talented in curating a selection of thoughtfully crafted goods. Their store isn’t short of enticing and filled with wonderfully designed goods.
Curating a retail space thoughtfully can significantly influence sales. By being intentional in your design choices, you not only capture your buyers’ attention but also communicate your business values. In our industry, these values might include supporting a local coffee roaster or showcasing artwork from a regular customer who is an artist. It’s the little things that make a big difference 🙂
Shoutout to the @humboldthouse team for being so lovely during our visit! ❤️
If you’re in specialty coffee and in need of a packaging refresh, comment “packaging” to receive our inquiry link!
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#branding #socialmedia #graphicdesign #digitalmarketing #smallbusiness #specialtycoffee #coffeebranding #designforcoffee
Happy Juneteenth from The Lev Co Team, everyone!
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#juneteenth
Thank you Patrick and the rest of the @savorbrands team for leading our industry by example in Pono…doing what is right.
I (Luke) am leaving this conversation reminded once again that there is more work to in making our industry a and world a better place.
We’re spilling the beans…
Most, if not all projects we’re hired for will always begin with a brand assessment. This helps us to figure out exactly what your needs are and how we can best help. We thoroughly want to understand your big 3:
〰️ Where you are
〰️ Where you’re headed
〰️ The best way we can help you get there
This helps us inform the strategy behind whatever project is at hand; a full brand build, package design, product photography, social media management, etc.
We find that by completing a brand assessment, we have happier clients, better outcomes, and cultivate good relationships!
If you’re curious about our projects, visit the link in our bio to check out our capabilities
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#branding #socialmedia #graphicdesign #digitalmarketing #smallbusiness #specialtycoffee #coffeebranding #designforcoffee
“How much do you need and can I pay more?” - @proleteriat
These kinds of questions we should be asking in our industry to begin to create real conversations around equitable prices.
Thank you Xavier for leading by example, putting your money where your mouth is and reminding is to not lose sight of caring the the people around you today in an effort to make a larger impact on the industry tomorrow.
#GFDGW
#GoodFolksDoingGoodWork
#MakeItReal
Happy Mother’s Day to all groovy Mom’s out there from The Lev Co Team 😎! And to those whose hearts are heavy today, we share space for you.
Maria Meade created this awesome animation inspired by the beauty of “mother nature” and the creative tools it provides.
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#branding #socialmedia #graphicdesign #digitalmarketing #smallbusiness #specialtycoffee #coffeebranding #designforcoffee #mothersday
“Money can’t buy you happiness” but it can buy you coffee, and that’s pretty damn close ☕😌
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#branding #socialmedia #graphicdesign #digitalmarketing #smallbusiness #specialtycoffee #coffeebranding #designforcoffee
“Money can’t buy you happiness” but it can buy you coffee, and that’s pretty damn close ☕😌
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#branding #socialmedia #graphicdesign #digitalmarketing #smallbusiness #specialtycoffee #coffeebranding #designforcoffee
Is a rebrand worth it? Hell yeah.
As your brand grows and evolves, your branding needs to align with the changes. Can you think about what you wore/did 5 years ago? You’re different now. Your brand is different now.
Here are 3 reasons why a rebrand is worth it.
1. New target audiences are out there. Who could you be reaching that you’re not reaching? Your current brand might not attract them. In a rebrand, we’ll consider this new audience and make informed design choices to target these potential customers/clients.
2. Increased return of investment (ROI). You heard that right. A successful rebrand will create long term value for your company, contributing to plenty of factors that increase ROI. Huddle has found that “Consumer expectations are rising, with 45% of consumers expecting remarkable design across marketing and sales collateral.” This underscores the significance of top-notch visuals in your brand’s success. If your brand isn’t kickass, it’s time for a rebrand.
3. Realign your brand with your current values and operations. Let’s say you’ve transitioned from a general commodity import/export company to specializing in coffee, spices, and cocoa trading. It’s time to rebrand to reflect this evolution.
Whether you’re looking for a rebrand or a feeling like it could just use a refresh, The Lev Co is equipped with expertise to bring your brand to the next level.
Not sure the difference? Schedule an intro call with us at the link in our bio, or just shoot us a DM or email us at [email protected] 💫
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#branding #socialmedia #graphicdesign #digitalmarketing #smallbusiness #specialtycoffee #coffeebranding #designforcoffee
Goldilocks but with a @sharpie.
Yes! #GoodFolksDoingGoodWork is coming back this this Friday.
Stay tuned for the guest announcement.
Heading to Coffee Fest this year? Luke will be leading a presentation on Friday, June 24th. Stay tuned for more info!
#coffeefestchicago #coffeefest22 #coffeefest #greencoffeemarketing #marketing #branding #roasteroperations #coffeeroaster #specialtycoffeeroaster #greencoffee #greencoffeebuyer
A huge part of putting together the social media campaign for @benchmarkcoffeetraders special release of the Big Red microlot was to educate their audience on why this offering is so significant - not only to Benchmark, but to coffee from the origin of Papua New Guinea.
In order to tell that story, we dove deeper to understand the history and culture of PNG - which was essential information needed to showcase in the content we were creating for the campaign.
To explain the qualities of the coffee, why it was important and where it came from, we began with 1 month of teasers leading up to the first event.
The goal was to show Benchmark’s audience that there was something coming, and to stir up excitement without revealing too much about the product itself. We achieved this through various graphics, gifs, and short videos that created interest.
More to come on this case study soon ✨🎉
#business #socialmedia #entrepreneur #branding #digitalmarketing #smallbusiness #graphicdesign #advertising #smallbusinessraleigh #raleighdesigner #nc #chitown #windycity #chicagoland #chicagodesigner #chicagocreativeagency #eyeinthechi #chicagoart #shoplocalchicago #chicagolocal #chicago #chicagosmallbusiness #coffee #specialtycoffee #microlot #papuanewguinea #pngcoffee #greencoffee #specialtycoffeeroaster #greencoffeebuyer
What is the value of focusing on one particular part of your business?
Check out our latest blog, "Just Build One Thing" at the link in our bio to learn more.
Need help defining that one thing? Reach out to us - we'd love to chat!
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#business #socialmedia #entrepreneur #branding #digitalmarketing #smallbusiness #graphicdesign #advertising #smallbusinessraleigh #raleighdesigner #nc #visitnc #explorenc #chitown #windycity #chicagoland #chicagodesigner #chicagocreativeagency #eyeinthechi #chicagoart #shoplocalchicago #chicagolocal #chicago #chicagosmallbusiness
Do you feel like your buyers or audience don’t even see your best or highest value products or services? In this months blog, we share a few practical ways that you can improve your buyers experience of your brand and it all comes down to Serving them vs selling to them.
You can find the full blog at the link in our bio, or reach out directly if you need help showcasing your work.
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#business #socialmedia #entrepreneur #branding #digitalmarketing #smallbusiness #graphicdesign #advertising #smallbusinessraleigh #raleighdesigner #nc #visitnc #explorenc #chitown #windycity #chicagoland #chicagodesigner #chicagocreativeagency #eyeinthechi #chicagoart #shoplocalchicago #chicagolocal #chicago #chicagosmallbusiness
What's the meaning behind the "Co" in The Lev Co?
Taking our collective talents together helps us create more meaningful "Why's" behind brands.
Need a rebrand? Contact us today!
#business #socialmedia #entrepreneur #branding #digitalmarketing #smallbusiness #graphicdesign #advertising #lev #thelevco #collective #creatives
What does TLC stand for?
"Lev" is a Hebrew word loosely translated into "the heart" or innermost part of a person.
Each one of us bringing our own unique take, talent, and personality to the work we do at The Lev Co, but our collective mission alway remains, to change the world through good design.
#business #socialmedia #entrepreneur #branding #digitalmarketing #smallbusiness #graphicdesign #advertising
Somewhere along the way, we realized 2 things about the folks we’ve gotten to work with both inside and outside The Lev Co...they are good folks and they are doing good work. This got us asking the question, “How might we spread the word about the good work these good folks are doing?”
So, over the next few weeks, we’ll be hosting bi-weekly IG lives with the founders we’ve had the privilege to work with. Not just to hear about the what but to hear about their journey, the purpose behind the work they do and ultimately the impact they are seeking to have on their industries and the world.
We really do believe these folks are Good Folks, Doing Good Work and there will be a few laughs and perhaps a few nuggets to help you on your journey too!
Stay tuned for dates and times of the upcoming interviews!
As always, be well!
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#igliveseries #instagramlive #igtv #tunein #gfdgw #thelevco #business #socialmedia #entrepreneur #branding #digitalmarketing #smallbusiness #graphicdesign #advertising
