11/01/2021
Start with answering these questions before designing a funnel
Instead of sitting & pulling your hair out, thinking “how do I go about designing the funnel”, ask yourself:
1. What’s my #1 goal on the page? Is that booking a call, buy, or opting in for lead magnet?
For example, in the design below, I want them to click “Get Started” and fill out the form. How do I emphasize that? The easiest way is to use a different color that will stand out from the design. If you want to stick to the color theme, try all capitals, shadows, or “glow” effect if your background is dark.
2. What do I want users to do on my page? Where to click, what to read first, what’s second?
Here, I want them to read the Headline first and get an emotional connection. They have potential inside they are not using to the full extent they could.
I position a big appealing image of Tony Robbins in the hero section next to the CTA and main Headline. I want my visitors to get that emotion going and get them to click on the "Get Started".
3. How can I make my message clear utilizing design principles? What do I want them to feel?
Since we went over the Landing Page's Hero Section already, let’s move on. I also want them to feel they’re "in good hands" by showing credibility logos & using big names like Fox, ABC, etc... And, I insert the CTA right after the logos! Next, I want to show the benefits of the event by using bigger & lighter pictures & bold subheadlines. And finish off with reviews again to give that extra social proof. Later, provide a little more details about the event and highlight success stories. I achieve that by using lighter borders to separate videos from the background.
Finally, let's look at the last section of a landing page. Again, I grab attention in a big lighter headline, and here comes the bright CTA of course - don't make users scroll up for a button.
Hope this helps someone to get creative today!
Cheers,