23/05/2022
👉Here's a simple guide to understanding how instagram views different engagement actions.
⭐Ranked from least to most important!
♥️- likes are no longer the gold standard. With engagement pods on the raise and the ability to buy likes, it's no longer viewed as a concrete way for instagram to rank your content.
🗯- comments should always be a goal of your post. It shows that your audience is engaged with your brand and want to interact with you and your content.
📤- Forwards/Shares should be the main object of your reels or controversial posts. It shows Instagram that your content is buzz wordy and has virality.
🏷- Saves are the action that let's IG know you're creating content that others find useful. The goal of your educational content should be to get your content saved.
What engagement goal do you strive for most in your business?