10/03/2021
Our seventh episode in the series of interview with Entrepreneurs that are building a business they love.
Tonight's guest is Lynn Power | Founder and Owner of Masami premium hair care brand | Recorded on 25-12-2020
A Journey from Criminal justice faculty and desire to become a FBI agent to 30 years in advertising and being the CEO of J. Walter Thompson NY Advertising company and finally to open a premium hair care brand Masami with her business partner James.
She's been fortunate to work on many iconic brands, including the Gillette Venus global marketing launch, Clinique global, L'Oreal Natural Match launch and VIVE relaunch, Nexxus repositioning, Vichy positioning and La Roche-Posay and St. Ives. She has done lots of other categories too including American Express, Hershey's, Campari, Kimberly-Clark, Nestle, T. Rowe Price.
Discover Lynn Power on Social:
www.instagram.com/lynnpowered/
www.pinterest.com/lynnpowered
www.twitter.com/lynnpowered
Masami Brand Store: www.lovemasami.com
Masami Brand Instagram Account: www.instagram.com/lovemasamihair/
www.pinterest.com/lovemasamihair/
www.twitter.com/lovemasamihair/
www.facebook.com/lovemasamihair/
00:00:00 - Intro
00:01:21 - Lynn Power Background - Liberal Arts - Criminal Justice - Desire to join the FBI and 30 years in advertising
00:04:47 - Meeting her business partner, preparing their business and launching Masami
00:07:32 - Being a morning vs night person with kids
00:08:43 - Lynn's passion in life
00:10:10 - Why is it important for entrepreneurs to know their passion when leading a business
00:13:42 - The right way to architect your life and team
00:16:02 - The issue with mastering all aspects of the job
(16:39 You need to know a little about everything, enough to be dangerous - Lynn Power)
00:19:32 - The Story of Lynn's premium hair brand Masami and how did it come to be
00:24:10 - How did the launch go in 2020
00:28:30 - Marketing strategy behind the launch
00:32:02 - Partnerships as a foundation of promoting a business
00:35:32 - How you target audience can be totally different than you planned
00:38:59 - Lynn, growing your business, how do you manager to have balance between business, family and personal care?
00:43:29 - Planning and setting goals for the business, Lynn how do you make decisions and set priorities? | The reason why many start-ups and brands are struggling.
00:45:55 - How to make Mission and Vision truly practical - No Fluff - PBEC 4 lenses for values
00:50:38 - Staying practically Intune with your vision and mission - Your manifesto and T-shirt rallying cry - Build your brand like writing a good read
00:55:13 - Planning far ahead - ideal scenario for life and business
00:57:30 - Practicality of Planning 5 months ahead in business
00:59:21 - Planning the week and foundational activities for business growth
01:03:30 - Top value driving Live streaming platforms for product businesses
01:04:46 - What marketing activities should you engage into and how much should you budget for it - minimum and optimal
01:08:18 - Tips on outsourcing tasks - tight briefs - hiring students and first hires
01:15:58 - Most important part of the buyers journey and how to maximize it's conversation
01:18:35 - Developing self-awareness through experience and reflection
01:23:38 - Importance of mental health for founders (being able to talk it through)
01:28:11 - Importance of surrounding and how to build it
01:31:05 - Advice from Lynn Power on what to do right now, to make the most of 2021 in your business
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Life Origami Podcast with Alen Leit, is a talk show, where we take a look at business as a tool for self-realization. We will invite to the microphone Entrepreneurs who are building a business they love and will cover topics from self-development and self-awareness to productivity and business strategies.
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https://youtu.be/-AV33f9eZfs
Our seventh episode in the series of interview with Entrepreneurs that are building a business they love. Tonight's guest is Lynn Power | Founder and Owner o...