Siddhartha Upadhyay- Social Media Marketer

08/09/2025

Are you a D2C Founder? If your Ad Campaigns are bleeding money and you're tired of "waiting it out," you need to read this.

Last month, a founder of a promising streetwear brand in Delhi came to me with a problem many D2C businesses face: their ad spend wasn't translating into profitable sales. They had great products, but their campaigns were stagnating. The numbers were clear: high CTR, but low LPV and an abysmal Click-to-Purchase ratio. They were attracting attention, but failing to convert.
The standard advice is often to "wait and see," but in today's competitive landscape, waiting is a luxury you can't afford. My team and I implemented what we call the "72-Hour Creative & Audience Sprint."

Here's a breakdown of the professional, data-driven strategy we executed for the Brand :

Phase 1: The Creative Assault (Day 1-3)
Action: We didn't just launch one or two ads. We deployed 10-15 unique ad creatives.
Creative Set A: High-quality product-focused images, with a clear call to Shop the Collection.
Creative Set B: Authentic, UGC-style videos featuring customers, focusing on the brand's unique identity.
Metrics Monitored: We rigorously tracked CTR (Click-Through Rate) and ATC (Add-to-Cart) rates. CTR told us what resonated, and ATC showed us what compelled action on the product page.

Phase 2: The Audience Audit (Day 4-6)
Action: We took the top-performing creatives from Phase 1 and tested them across different audiences in Ads Manager.
Audience 1: Broad streetwear & urban fashion enthusiasts & Students from top colleges, where the brand had a strong presence.

Metrics Monitored: We focused on LPV (Landing Page Views) and, most critically, the Click-to-Purchase Ratio. This told us which audience was not just interested, but ready to buy.

Phase 3: The Scale-Up (Day 7 onwards)
Action: By the end of day six, the data was conclusive. We killed all underperforming creative-audience combinations. We then allocated the entire budget to the winning pair that showed a high Click-to-Purchase Ratio. This wasn't about finding what was good, but about finding what was best.
Result: Within a week, the campaign's ROAS (Return on Ad Spend) jumped by over 500%. We transitioned from guesswork to a predictable, repeatable system for growth.

This systematic approach minimizes wasted ad spend and accelerates the learning process. It moves a brand from a reactive to a proactive state, ensuring every Rupee spent contributes to a measurable outcome.

To all D2C Founders: Are you tired of campaigns that go nowhere? Comment "Strategy" Below & Drop an DM for Complete Strategy.

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10/07/2025

17/04/2024

Follow this Social Media Checklist To Grow On Any Social Media Platform & generate leads for FREE. 📱

Creating your social media marketing strategy doesn’t need to be painful. Create an effective Social Media Strategy plan for your business in 6 simple steps.📌

Social Media Strategy will help you to create a strategy to grow on social media so that you don't have to worry about your next post to post on your favorite Social Media.

1. Analyze your competitor's social strategy
2. Check Your Brands Mentions & DMs
3. Schedule Your Posts For the Week In Advance
4. Scroll Through Instagram & Youtube For Ideas
5. Goal Setting
6. Make Changes To Your Strategies based on learning from Last Month.

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16/04/2024

Don't Make These Mistakes While Picting Your Offer To Your Client

We all want to sell our products/services to our clients but very few people are successfully able to generate consistent leads & sales of their products/services because of their Sales pitch & motive behind selling anything to anyone.

If our focus is to get more clients rather than retaining our clients then we would never succeed in our freelancing journey or agency.

This is how you win at Sales 📈

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06/04/2024

5 Biggest Reason why Brand should run Facebook & Instagram Ads

1. It will help to build brand awareness in your industry
2. It will help you to spread your message to thousands of people in a shorter period.
3. It will help you to get more leads & sales because if you don't earn money from your content then there is no use in creating content
4. You can easily reach thousands of people at less cost
5. You can show your ads with offers & coupons to those people who have recently interacted with your landing page or website

If you are struggling to generate leads On Facebook & Instagram then Comment "Leads"

14/03/2024

Are you worried about the less engagement on your Facebook Post?

The latest Social Media Benchmarks report from Rival IQ can help to provide some additional context in this respect, with insights into the average engagement rates that brands in various industries are seeing across all of the major apps.
This data is based on analyzing more than 5 million posts, and over 10 billion likes, comments, and favorites across Facebook, Instagram, TikTok, and Twitter. The report also includes industry breakdowns, providing more specific insight, but in this post, we’ll take a look at the topline numbers.

08/01/2024

Don't Make These Mistakes To Market Your Product/Service On Digital Platform.

Is your content strategy struggling? You can learn how to avoid these common content marketing mistakes that can hold back performance. The pandemic turned the marketing world on its head and sent marketers scrambling, but it also opened new opportunities in content marketing. Google search traffic took a massive leap from a pre-pandemic average of 3.6 billion searches per day to more than 6 billion daily after March 2020. And that trend isn’t showing any signs of slowing down yet.

1. Not Publishing Blog Content Regularly
2. Not Paying Attention for User Generated Content
3. Not having a content approval process
4. Not promoting content enough

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