Challengtunity Podcast

15/11/2023

Dive into your marketing career with this week's episode of the Challengtunity Podcast!

Gain insights into essential skills and education that can lead to success as Chris and Jordan share their personal insights into the rewarding field of marketing.

Whether you're a seasoned marketer or just starting out, this episode is your roadmap to success!

Watch now: https://ow.ly/CWts50Q7Zjr

🎧 Or listen wherever you get your podcasts!

November 15, 2023Tips on getting started in the marketing industryEpisode: 22Episode NotesIn this episode of the 'Challengtunity Podcast,' hosts Chris and Jo...

18/10/2023

We're diving back into the Challengtunity vault this week with a never-before-seen episode all about marketing professional services!

💼 From real estate agents to lawyers, professional services are unique businesses requiring a marketing approach tailored to their audience's needs. Tune in as Chris and Jordan share their advice for building an effective strategy to help your business flourish.

Watch here: https://ow.ly/eo8S50PYcMs

Or listen wherever you get your podcasts!

October 18, 2023Is Marketing Professional Services Different?Episode: 20Episode NotesWelcome back to the Challengtunity Podcast! In this special episode, you...

04/10/2023

🔐 We have the key to unlocking success for !

Tune in to our latest episode to learn how to successfully market your . From marketing strategies for industrial companies to the importance of a strong brand identity, Chris and Jordan share their secrets to engineering a marketing strategy that drives success 📈

Watch now: https://ow.ly/7RCk50PT8B6

🎧 Or listen wherever you get your podcasts!

October 4th, 2023Unlocking Success: Marketing B2B CompaniesEpisode: 19Episode NotesIn Episode 19 of the Challngtunity Podcast, hosts Jordan Woolf and Chris L...

06/09/2023

The Challengtunity Podcast is back this week with an exciting episode all about maintaining your brand's reputation to build trust with your customers.

Chris and Jordan discuss how building a strong reputation can be your company's most valuable asset. From influencing customer trust and loyalty to fostering financial success, brand reputation is something all businesses would benefit from proactively focusing on.

Watch here: https://ow.ly/qu8r50PIqbp

🎧 Or listen wherever you get your podcasts!

September 6th, 2023Maintaining Brand ReputationEpisode: 17Episode NotesIn this essential episode of the Challentunity Podcast, your hosts Chris and Jordan di...

23/08/2023

Before diving into the fun creatives for your marketing, it's essential to engineer a strategy that focuses on your business goals 🎯

🎙️ In this week's episode of the podcast, Chris and Jordan discuss the value of creating a marketing strategy tailored to your unique business model. As the driving leaders behind the Marketing Systems Engineering approach, they provide valuable advice for how business owners can drive growth and success with their marketing.

Watch here: https://ow.ly/2ivp50PCoNn

🎧 Or listen wherever you get your podcasts!

August 23rd, 2023How to integrate Marketing with your Business ModelEpisode: 16Episode NotesIn this episode of the "Challentunity" podcast, hosts Chris and J...

09/08/2023

We are thrilled to welcome two exciting guests to this week's episode: Meghan Bamford and Madison Sterling! As two of Atrium Digital's experienced Content Writers, we invited them on to discuss the realm of content writing ✍️

This was one of our best conversations yet, with discussions ranging from to writing skills; you don't want to miss this episode!

Watch now: https://ow.ly/psAK50PvUE2

Or listen on Apple Podcasts, Spotify, or wherever else you get your podcasts 🎙️

August 9th, 2023A Content Writer’s LensEpisode: 15Episode NotesIn this episode of the "Challentunity" podcast, hosts Chris Lawson and Jordan Woolf are joined...

26/07/2023

It's been 6 months since we officially launched the Challengtunity Podcast! And what a journey it's been.

Starting a podcast isn't easy! But it's been a lot of fun, and in our latest episode, Chris and Jordan share the lessons they've learned along the way about starting a podcast from scratch. From finding your niche to what technology to get, this week's episode is perfect for anyone looking to start their own podcast but aren't sure where to start!

Watch here: https://ow.ly/Pbxi50PlYbP

🎧 Or listen wherever you get your podcasts!

July 26th, 2023Lessons Learned: Reflections and Advice from Starting a PodcastEpisode: 14Episode NotesIn the fourteenth episode of the Challngtunity Podcast,...

28/06/2023

In this week's episode, Chris and Jordan discuss the exciting topic of employee retention, company culture, and what they've learned as agency owners about building a solid team 🤝 Tune in to hear their top secrets for fostering a positive and inclusive work culture.

Watch here: https://ow.ly/fFfW50OZSqy

Or listen wherever you get your podcasts! 🎙️

June 28th, 2023Simple Staff Retention SecretsEpisode: 12Episode NotesIn episode 11 of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf delve in...

31/05/2023

Step aside, Mythbusters! This week, Chris and Jordan are debunking some popular marketing myths! They cover a range of topics, from traditional vs. digital marketing to social media platforms and budgets, to help clear the air on common misconceptions.

Watch here: http://ow.ly/jMsK50OAZVZ

🎧 Or listen wherever you get your podcasts!

May 31st, 2023Marketing Myths ExposedEpisode: 10Episode NotesIn a unique episode of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf embark ...

17/05/2023

What does project management really mean in the realm of marketing agencies? 🧐 In an exciting episode, Jordan and Chris take a deep dive into the role of a project manager in an agency — joined by Atrium Digital's very own project manager, Seanna Johnson!

Watch here: http://ow.ly/gms350Oq9yM

Or listen wherever you get your podcasts!

In the captivating Episode 9 of the "Challengtunity" podcast, hosts Chris and Jordan embark on an insightful exploration of project management within the dyn...

03/05/2023

Peek behind the curtains of agency-life in our newest episode 🎙️ Chris and Jordan are joined by good friend and fellow agency owner, Parneet Dilawari, to answer some popular questions about owning marketing agencies. From firing clients to the biggest surprises of agency life, they left no stone unturned!

Watch now: http://ow.ly/8uPl50OcLTW
Or listen wherever you get your podcasts!

May 3rd, 2023Agency Owners Unplugged: Q&A with Chris, Jordan & ParneetEpisode: 08Episode NotesWelcome to the 9th episode of the Challengtunity Podcast, hoste...

05/04/2023

Episode 7 is all about IT!

While this can easily become a very complex topic, it is an important part of every business and one that needs to be understood by not just the management, but also the employees.

In this episode, Jordan and Chris have a special guest, Jason Grilo, an IT specialist at Open Circle. Learn about the importance of proactive IT management and how to ensure your company is secure.

Watch the newest episode here:

Episode SummaryIn this week's episode of the Challengtunity podcast, Chris and Jordan attempt to address the evolving world of Business IT including the diff...

22/03/2023

💥 Episode 6 is here!

In this episode, Chris and Jordan discuss operational excellence in a customer-centric business model.
The second half of the podcast features Matt Rudolph, Customer Service and Sales Manager at Alberta Carpet Cleaning

Matt takes a deep dive into how his business improves customer experience through operational excellence and using data for decision-making in operations management.

Watch the latest episode:

Episode SummaryIn this week's episode of the Challengtunity podcast, Chris and Jordan crack open the lid and reveal some of the secret ingredients to Operati...

08/03/2023

EPISODE 5 is LIVE💥

This episode is centered around the topic of product design including UX and UI. Learn the difference and how these concepts greatly affect your overall marketing strategy.

The second half of the podcast, we interview Mitch Compri, an entrepreneur, product designer, and current agency owner of Atrium Digital. He discusses his history in the marketing and business sector and lessons he's learned along the way.

Watch our latest episode here:

Episode SummaryChris and Jordan take on the challenge of distinguishing UI Design, UX Design, and Product Design on the latest episode of the Challngtunity p...

22/02/2023

Episode 4 is live! 💥
In this episode, we are joined by Colleen Valerio, who spent over 25 years working at the intersection of business development and
marketing initiatives for real estate and construction businesses.
Together we discussed the beginning, middle and end of being a marketing professional and how to understand your business and customers.
Watch our newest episode now: http://ow.ly/ajUW50MYlgA

08/02/2023

🎙 Episode 3 is live now!

This week, we're tackling the long-debated topic of Marketing and Sales Alignment.

Big thanks to Matthew Unger, CEO at IComply Investor Services for joining us in this episode to provide a CEO's insight to the importance of marketing and sales alignment!

Watch here: http://ow.ly/gn6Q50MNh3B
Or tune in where ever you get your podcast!

Episode SummaryWhat is Marketing and Sales Alignment, Why is it essential for growth-focused organizations, and How do you implement it effectively? Episode ...

25/01/2023

Episode 2 is now out!

In this episode, Jordan and Chris discuss engineering stability in a marketing mix, whether a marketing unicorn exists, and job stability in your marketing role.

Listen to the full episode now: https://www.youtube.com/watch?v=mFJTYWovDa0

In an essential episode for Markers, Chris Lawson and Jordan Woolf look to remove obstacles for Marketing Professionals related to their day-to-day roles, pr...

23/01/2023

Why did our co-host, Chris, get into marketing?

Chris had been immersed in marketing since before he could remember, as his mother was a marketing manager for a major construction company for most of his life. The deeper you are into marketing, the more you see it everywhere!

18/01/2023

In episode 1, Chris and Jordan discuss the trending topic of — including and social media for .

Joining in the second half of the podcast is fellow agency owner, Parneet Dilawari, to discuss the question of whether marketers are viewing their overall objectives incorrectly and how to recession proof your marketing mix.

Click our link to listen to the full episode: http://ow.ly/p32k50Ms3JM

Episode SummaryIs the modern marker’s approach wrong? Where are the cracks and how do we ensure we do not chase vanity metrics?Episode NotesIn today's episod...

17/01/2023

The word 'Challengtunity' was one that our co-host, Jordan Woolf, invented.

Although the name for this podcast was heavily debated, Challengtunity stood above the rest because it's an original term that perfectly describes what we're trying to accomplish. The word combines "challenge" and "opportunity" to describe that when there is a problem or challenge, the solution to that can be an opportunity for a better outcome and growth.

There are many challenges throughout marketing and these challenges continue to evolve and change everyday. With each challenge is an opportunity to change the outcome and influence growth in this industry.

Let us ask you this, what is a current that you are facing?

13/01/2023

Many people have asked us, "Why did you decide to do a podcast?"

As veteran marketers, we have spent our careers developing unique perspectives on the ideas and technology challenging the marketing industry. The goal of this podcast is to help see digital marketing differently and challenge the traditional ways of marketing.

We hope that we can help our fellow marketers and business owners learn how to accomplish their goals and develop a stronger understanding of their marketing!

11/01/2023

And we're LIVE!

We're excited to announce the official launch of the Challengtunity Podcast today 🎙

Join marketing agency owners, Chris Lawson and Jordan Woolf, as they come together to share their views on the ideas, technology, & innovation that are driving & challenging the marketing industry's status quo.

Watch the first episode now: http://ow.ly/5RZu50MnOul

Episode SummaryWho are we? Why are we starting a podcast? What the heck is a 'Challengtunity'? We cover all this and more in our pilot episode of the 'All Ne...

09/01/2023

Have you heard? We are 2 days away from the release of episode one of our marketing podcast, the Challengtunity Podcast!

Make sure you subscribe so you can be the first to listen.

04/01/2023

We've been keeping a secret! Introducing the Challengtunity Podcast, hosted by Chris Lawson and Jordan Woolf.

Listen as two experienced marketers and agency owners take a deep dive into trends and ideas that are challenging marketing professionals and business leaders and interview influential marketing people from around the world.

The Challengtunity Podcast launches next week. Who's ready?

Subscribe on Apple Podcasts, Amazon, Spotify or Google.