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10/12/2022

What stories is your brand telling?

09/12/2022

We will need a bigger book

06/12/2022

So how do you feel when you finally seasoned your client’s pixel?

30/11/2022

Is anyone still treating consumers as numbers in 2022?

28/11/2022

Planning on scaling many brands next month right after finishing my third buck’s fizz 🍊🍾

26/11/2022

The hopelessness of a materialistic culture can’t even make sense of what’s real anymore. How is your brand helping opening ourselves to better stories?

25/11/2022

Is still fun for your customers?

17/11/2022

As we enter the age of dialogue marketing, we work with brands to leverage word of mouth by creating and distributing performance content tailored to initiate and sustain communities on social media.

15/11/2022

We will be content producers, and your project will be the star 😁😁😁

09/11/2022

In a context faced with mass-produced garbage, pare down your marketing strategy to the essentials: Social proof storytelling designed for digital audiences and a media buying strategy to connect and scale your community.

17/10/2022

How important is storytelling to your strategy? The fatal issue of relying on common sense is that it will always get you the same place as your competitors

13/10/2022

Does the world feel out of control? Same for your consumers. Humanity can act paradoxically sometimes and that’s fine. We help bursting the oversimplified-segmentation bubble together and help brands start seeing customers as you see yourself: complex, controversial and doing their best to adapt to uncertain outcomes.
It’s the time companies are starting to move from customer centricity to life centricity 🫧🌎

05/10/2022

Let's take a moment to fully face that the age of aesthetic feeds is dead. People demand authenticity. This is the new zeitgeist for eCom brands, and the voice of your business should be no one else but your own customers.

Our job consists of re-mixing the echo of your audiences with the talent of curated content creators to generate a set of community builders who will wield more sway over potential customers than many professional marketers 💁🏼‍♀️

04/10/2022

The content creators you chose for your campaigns need to react to culture as it happens. Make sure you have a strong strategy and team of creative and influence experts in place in order to ensure good results.

21/09/2022

Life imitates content

15/09/2022

Actual footage of an eCommerce with no digital marketing strategy 🌚🌑 Let’s link up ✨🌈🏌🏼‍♂️

10/09/2022

Marketing can no longer be just an outward facing story, rather a reflection of what a brand believes and how it behaves from the inside out: Less pursuing, more belonging; Less data, more understanding; less insiting, more inciting; less sell, more soul 💘✨🌈🧘🏻‍♂️📍

09/09/2022

What's trending these days? Have we all wondered the same thing, and will we keep wondering the same thing tomorrow? We look at trends to keep our lives updated in relation to mainstream culture. Trends can incite people to explore new music or influence them in significant life decisions, such as the way they fall in love or which city they would like to move into 💘

Traditional advertising cannot keep the pace of social media platforms, while creators' content could take hours to produce. This is why social media content can easily surf the waves of culture and create significant engagement. Should trends be on every brand's agenda?

08/09/2022

We are messed up with a culture that hasn't advanced as far as science. Think of content as an excellent cure against this inequality and start looking up for creators that want to treat your audiences as thoughtful decision makers instead of mindless consumers who buy whatever gets the most likes 🤤

02/09/2022

is everything: Think of it as the layer wrapped around that drives engagement 🦦🌈🎁

Context provides meaning and clarity to the intended message. Context clues in a marketing strategy create a relationship between a and its audience, giving a deeper understanding of the intent and direction of your company.

31/08/2022

Algorithms: The more time people stay on the platform 🐝 the more money the social media channel makes 🍯

Also, the more time people watch your content 🌸 the stronger the push by the algorithm to promote your content 🍯🍯🍯

Rest assured we will invite for our next webinar about user retention 🫡

27/08/2022

Context is the key 🔐

Defining UGC is pretty simple: It’s a video-recorded “Tried and True” moment 🎥 Here’s a better question: what makes UGC exciting?

Why is it attractive for brands and consumers alike?

1. UGC is still natively engaging because it’s the most direct channel of communication a brand can establish with its audience.

2. Real users make UGC potentially risky and naturally exciting for digital communities 💘

Part of our job is to observe the context in which your content appears and create brand-safe environments while staying human 🔥

24/08/2022

UGC is not a format to sell 🕳 It’s an opportunity to activate others 🔥

If you didn’t know, consumers have been demanding for social platforms to be more natural and less product-focused for a moment. People are looking for ways to make sense of their reality through the digital world. They also yearn for products that can help them make better and more exciting outcomes, rather than looking for commodities. Bands need to get real. Real promotions will never try to sell you anything. Email us if you think the way to go with your content includes creating stories designed to project better futures for your consumers.

20/08/2022

Strategizing. Call back later.

19/07/2022

UGC ads/Paid media services.
Taking orders before bed 🍭

10/07/2022

Link in bio 😤

26/06/2022

Just imagine all the media you consume. Storytellers are continuously shaping how you perceive the world.

22/06/2022

Trustworthy first-party data/centralized metrics/Real time analytics for content creators… all done for you while keeping it cool, not creepy.

P O V is continuously evolving measurement solutions with first-class partners to source ethical data from the communities you want to reach. We mix this information with a contextual analysis to create your brand strategy and to scale our creators’ content

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