07/05/2021
Want to become more than just a ‘small business’? Or maybe you just want your small business to reach its full potential? Here are 4 simple branding pointers that you can implement today, to put you in the right direction…
TREAT YOUR BRAND AS A PERSON🧍♂️
- You need to have an identity (who it is)
- A personality (what it does)
- And an experience (to be remembered by)
- This is all to create connections with your customers
FOLLOW A BRAND STRATEGY📋
- Specific and long-term goals
- Centred around your brand’s purpose, voice, message, competitive awareness and employee involvement
- This will develop overtime and help you better position yourself to target market
CONSISTENCY📈
- Inconsistency is confusing for your audience
- This isn’t just about producing consistent content, but also developing consistent brand messaging and voice
- Aim to develop a defined presence across multiple platforms
- This helps your brand become more recognisable and likeable over time
BUILD A TEAM👬
- Leverage branding to attract more talented people
- Better branding -> more skilled workers -> greater value -> scale quicker
What else would you add to this list?
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