The CX & Culture Connection Podcast with Host Matt Egol

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The CX & Culture Connection Podcast with Host Matt Egol For CX Leaders who looking to drive growth & innovation through the connection of customer experience

19/02/2025

Before you invest in new tools, make sure you understand the data you already have. In this clip, Matt Egol, CCXP shares a simple analogy: just like at the gym, you don’t start with fancy equipment—you start with the basics. Suzi, Jason, and Roberta discuss why organizations should focus on the data they have and ask the right questions before collecting more.

Catch the full episode of The CX and Culture Connection here: https://youtu.be/GyIze5DEiq0

Join the conversation at: www.cxontherocks.com

18/02/2025

Collecting data is easy—but collecting the right data is what drives results. In this episode of The CX and Culture Connection, host Matt Egol, CCXP, talks with Jason from Bespoke CX, along with Suzi and Roberta, about the importance of actionable, connectable data. Jason explains how it's not about how much data you have—it's about using the right insights to go from good decisions to great ones.

Full episode here: https://youtu.be/GyIze5DEiq0

Join the CX on the Rocks community: www.cxontherocks.com

17/02/2025

Change often starts with things getting harder before they get better. In this episode of The CX and Culture Connection, host Matt Egol, CCXP welcomes Suzi, Jason, and Roberta to discuss how successful organizations use pilot programs and A/B testing to navigate this adaptation period. As Suzi shares, new habits take time to build, and the key is understanding what's in it for the people involved. When change is grounded in purpose, teams adapt more effectively.

Listen to the full episode of The CX and Culture Connection Podcast here: https://youtu.be/GyIze5DEiq0

Join the CX community: www.cxontherocks.com

In the latest episode of The CX and Culture Connection podcast, host Matt Egol, CCXP, founder of JourneySpark Consulting...
17/02/2025

In the latest episode of The CX and Culture Connection podcast, host Matt Egol, CCXP, founder of JourneySpark Consulting, sits down with CX experts Roberta, Jason, and Suzi to explore the power of data-driven decision-making and the launch of the new community: CX on the Rocks.

The conversation dives into the importance of moving from data overload to data action, highlighting how companies often have more data than they need but struggle to find the right insights that drive meaningful business outcomes. The guests discuss how tools like Lean Six Sigma, change management methodologies, and human-centered design help organizations shift from chasing survey scores to driving real impact. They also emphasize the critical role of culture, noting that curiosity, consistency, and accountability are essential for creating a CX-driven organization. Additionally, the episode introduces CX on the Rocks, a new community for CX, product, and brand leaders to connect, learn, and share best practices in areas like data analytics, AI, and customer experience.

Tune in now to get the insights you need! Listen to the full episode of The CX and Culture Connection Podcast at https://youtu.be/GyIze5DEiq0

Learn more about the community: www.cxontherocks.com

In the latest episode of The CX and Culture Connection podcast, host Matt Egol, CCXP, founder of JourneySpark Consulting, sits down with CX experts Roberta, ...

14/02/2025

AI is dramatically reducing the need for manual labor in marketing and consulting. Tasks that once required large teams and long timelines—such as website development, campaign ex*****on, and strategy consulting—can now be done faster, cheaper, and more efficiently with automation.

On The CX and Culture Connection, host Matt Egol, CCXP, and guest Aaron Shapiro discuss how businesses are leveraging AI-powered tools to streamline operations. From automated web design to self-service consulting solutions, they explore how AI is revolutionizing industries by increasing efficiency and reducing costs.

Listen to the full episode here: https://youtu.be/BzX5_pvG7sc

13/02/2025

In an increasingly digital world, human-to-human interactions remain essential for emotional connection. While AI and automation streamline processes, the personal touch of expert advisors, salespeople, and service professionals is irreplaceable. The key is integrating technology with human experiences to create more meaningful customer interactions.

On The CX and Culture Connection, Matt Egol, CCXP, and guest Aaron Shapiro explore how AI can enhance—not replace—human expertise. From retail shopping experiences to financial advisory services, they discuss how companies can use AI to empower professionals and deliver more personalized, high-impact customer experiences.

Tune in to the full conversation here: https://youtu.be/BzX5_pvG7sc

12/02/2025

The rise of AI is completely reshaping the agency business and how companies approach customer experience (CX) and digital strategy. As AI becomes a mission-critical driver of business success, companies must rethink how they integrate AI into their operations to stay ahead.

On The CX and Culture Connection, host Matt Egol, CCXP, speaks with Aaron Shapiro about why he returned to the agency space to build a company that helps businesses navigate AI-driven CX transformation. They explore how AI is redefining user experience (UX), digital engagement, and customer interactions, making AI an essential component of modern marketing and service delivery.

Listen to the full episode here: https://youtu.be/BzX5_pvG7sc

11/02/2025

What makes AI experiences truly magical? It’s the "Wow" factor—the ability to create instant, seamless interactions that surprise and delight users. For example, AI can now instantly generate quizzes from blog content, removing friction and delivering personalized experiences in seconds.

In this episode of The CX and Culture Connection, Matt Egol, CCXP, and Aaron Shapiro break down the power of speed and automation in AI-driven user experiences. They discuss how businesses can leverage AI to remove unnecessary steps, enhance engagement, and create memorable digital experiences.

Catch the full discussion here: https://youtu.be/BzX5_pvG7sc

10/02/2025

Younger generations are redefining media consumption—traditional scripted entertainment is being replaced by social gaming, creator-led content, and immersive experiences. This shift is reshaping the entire content economy, forcing brands to rethink their engagement strategies.

On The CX and Culture Connection, Matt Egol, CCXP, and guest Aaron Shapiro discuss how brands must adapt to this new reality. With user-generated content and online communities taking center stage, the future of branding will be community-driven and interactive rather than top-down.

Listen to the full episode here: https://youtu.be/BzX5_pvG7sc

07/02/2025

Marketing is evolving towards hyper-personalization, where brands create hundreds of versions of content tailored to different audience segments. AI is making this possible by automating content generation, optimizing testing, and reducing costs, enabling brands to deliver highly relevant, engaging experiences.

In this episode of The CX and Culture Connection, host Matt Egol, CCXP, speaks with Aaron Shapiro about the future of AI-powered personalization. They explore how companies are navigating a fragmented media landscape, balancing one-to-one engagement with large-scale cultural moments like global live events.

Check out the full conversation here: https://youtu.be/BzX5_pvG7sc

06/02/2025

AI is most powerful when finely tuned to solve a company’s specific problems. When businesses integrate AI into their processes effectively, it creates a flywheel effect, where automation, personalization, and analytics work together to continuously improve customer experiences.

Matt Egol, CCXP, and guest Aaron Shapiro discuss how AI is shifting marketing from traditional advertising to content-driven brand building. Companies are now focusing on creating valuable, engaging experiences rather than relying solely on paid ads, leading to deeper customer relationships and stronger brand equity.

Listen to the full episode of The CX and Culture Connection Podcast here: https://youtu.be/BzX5_pvG7sc

05/02/2025

Companies today face a content challenge—they need to produce more content than ever, but at a sustainable cost. AI is automating content creation, allowing businesses to scale without sacrificing quality. This shift is transforming industries, from media and entertainment to advertising and customer service, where AI is enabling faster, more cost-effective production.

In this episode of The CX and Culture Connection, host Matt Egol, CCXP, talks with Aaron Shapiro about how AI is powering content generation, advertising automation, and social media management. They discuss how brands can leverage AI to optimize their content strategy and stay competitive in an evolving digital landscape.

Tune in to the full episode here:https://youtu.be/BzX5_pvG7sc

04/02/2025

The traditional approach to business strategy—where companies develop a plan, hand it off to a creative team, and wait for ex*****on—is too slow for today’s fast-paced digital world. Now, companies can prototype as part of the strategy process, blending digital product expertise with innovation to test, iterate, and refine their ideas in real time.

On The CX and Culture Connection, Matt Egol, CCXP, and Aaron Shapiro discuss how companies are integrating AI and digital product development to streamline ex*****on. They explore why, if you were building a company like Huge today, it wouldn’t need 1,500 employees, as AI now automates many tasks that once required human labor.

Catch the full conversation here: https://youtu.be/BzX5_pvG7sc

In this episode of The CX and Culture Connection, host Matt Egol, CCXP, sits down with Aaron Shapiro, founder and CEO of...
03/02/2025

In this episode of The CX and Culture Connection, host Matt Egol, CCXP, sits down with Aaron Shapiro, founder and CEO of multiple high-growth companies, including Product—the agency built for the AI era—and Day Forward, a next-gen life insurance company.

From leading Huge and selling it to IPG to pioneering Silverpop, acquired by IBM, Aaron has been at the forefront of digital transformation. Now, he's applying AI to revolutionize CX, marketing, and automation. How can companies fine-tune AI to solve real business problems? What are the three AI-driven trends shaping the future of customer experience? And why is the blend of human expertise and AI automation the key to success?

Whether you’re a CX leader, marketer, or innovator, this conversation will give you actionable insights on how to future-proof your business.

Listen now and join the conversation! https://youtu.be/BzX5_pvG7sc

03/02/2025

AI is revolutionizing marketing and customer experience in three major ways. First, it has become the most powerful analytics tool ever created, giving businesses unparalleled insights into their audience, market trends, and competitive landscape. Second, it is driving content creation costs to near zero, allowing companies to scale their marketing efforts like never before. Finally, AI is redefining customer interactions through intelligent chatbots and virtual assistants, making engagement more seamless and intuitive.

In this episode of The CX and Culture Connection, host Matt Egol, CCXP, sits down with Aaron Shapiro, CEO of Product, to explore how AI is reshaping marketing strategies. From data-driven decision-making to the rise of AI-powered automation, they discuss the opportunities and challenges businesses face in this new landscape.

Listen to the full episode here: https://youtu.be/BzX5_pvG7sc

31/01/2025

The new age of experience requires collaboration across departments. Sean Albertson and Marc Mandel share how CX On The Rocks fosters partnerships and holistic learning for CX professionals and beyond.

CX isn’t confined to a single team anymore; it’s embedded across the organization. Marketing, IT, and analytics all play critical roles in shaping the customer experience. Learn how to bridge gaps and lead in the new era of CX.

Join the conversation on The CX and Culture Connection with Matt Egol, CCXP. Listen now. https://youtu.be/odB4uQTUyfM

30/01/2025

Marc Mandel emphasizes that CX isn’t just about deploying shiny new tools. Real transformation requires cultural change, process improvement, and empowering people.

This reel underscores why tech alone won’t solve CX problems. People and process are the true drivers of meaningful, sustainable change. Let’s look beyond the toolset to the mindset.

Discover how to balance tech with human-centered strategies on The CX and Culture Connection hosted by Matt Egol, CCXP. Listen here. https://youtu.be/odB4uQTUyfM

29/01/2025

Marc Mandel reveals how journey mapping exposes the hidden obstacles in customer experiences—especially where silos meet. Fixing these "rocks" is key to smoother journeys.

The hardest challenges often lie in the transitions between departments. Mapping these “handover moments” reveals areas of friction that disrupt customer experiences. Let’s remove the rocks and create seamless journeys.

Learn how to transform customer journeys on The CX and Culture Connection with host Matt Egol, CCXP, and guests Sean and Marc. Catch the full episode here https://youtu.be/odB4uQTUyfM

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