The CX & Culture Connection Podcast with Host Matt Egol

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The CX & Culture Connection Podcast with Host Matt Egol For CX Leaders who looking to drive growth & innovation through the connection of customer experience

11/03/2025

What motivates employees to go above and beyond? In The CX and Culture Connection Podcast, host Matt Egol, CCXP, speaks with Bill Tierney, VP of Customer Experience & Analytics at Southwest Airlines, about the culture of pride and energy that drives employees to put in the extra effort—whether it’s working 20-hour days during an operational crisis or delivering exceptional customer service every single day.

Bill explains that when employees feel connected to a company’s values, they don’t just do their jobs—they take ownership. They want to leave work feeling proud of their contributions. This culture of intrinsic motivation is what separates great organizations from the rest. A thriving workplace is one where employees feel a deep sense of purpose and commitment.

Learn how Southwest Airlines builds a culture that energizes employees and fuels great customer experiences. Tune in to the full episode! https://youtu.be/uGs59Ff4WsQ

10/03/2025

When challenges arise, companies with strong relationships and trust-based cultures navigate them more effectively. In this episode of The CX and Culture Connection Podcast, Matt Egol and Bill Tierney, VP of Customer Experience & Analytics at Southwest Airlines, discuss how teamwork and culture sustain businesses during crises.

Bill shares how Southwest employees rally together in difficult times, from operational issues to major disruptions. Their ability to come together stems from years of trust, collaboration, and shared purpose. It’s not just about problem-solving—it’s about fostering a culture where people genuinely care about each other and their customers.

Tune in to the full episode with Matt Egol, CCXP, to learn how strong cultures drive resilience. https://youtu.be/uGs59Ff4WsQ

07/03/2025

A great customer experience begins with a great employee experience. On The CX and Culture Connection Podcast, Matt Egol and Bill Tierney, VP of Customer Experience & Analytics at Southwest Airlines, discuss why companies must map the employee journey just as they do for customers.

Bill shares how Southwest ensures employees feel valued—not just during hiring and retirement but in the everyday moments that matter. Whether it’s celebrating milestones or supporting employees through challenges, these actions shape a positive work culture. Leaders who show up for their teams create workplaces where employees are more engaged, productive, and committed to delivering exceptional service.

Discover more about employee experience strategies from Bill Tierney and Matt Egol, CCXP, in the full episode! https://youtu.be/uGs59Ff4WsQ

06/03/2025

At Southwest Airlines, People, Customers, and Employees aren’t just words—they’re core values. In this episode of The CX and Culture Connection Podcast, host Matt Egol talks with Bill Tierney about how Colleen Barrett, one of Southwest’s founders, shaped a culture that prioritizes servant leadership, the golden rule, and follow-through.

Bill shares how simple but meaningful details—like capitalizing “People,” “Customer,” and “Employee” in company communication—reinforce Southwest’s values. It’s not just about programs or policies; it’s about how leaders consistently demonstrate their commitment to people. Employees who feel valued and respected naturally create better customer experiences.

Hear more from Matt and Bill on how culture impacts CX by tuning in to the full episode! https://youtu.be/uGs59Ff4WsQ

05/03/2025

Want to be a better leader? In The CX and Culture Connection Podcast, Matt Egol speaks with Bill Tierney, VP of Customer Experience & Analytics at Southwest Airlines, about the power of understanding perspectives. Bill shares an insightful leadership tip: instead of asking "what’s your point of view?", try asking "where does your point of view come from?"

This subtle shift in questioning fosters deeper conversations, trust, and collaboration within teams. By taking the time to understand the why behind someone's perspective, leaders can create stronger relationships and more aligned teams. The best customer experiences stem from companies that prioritize internal understanding and employee empowerment.

Catch the full episode with Bill Tierney and Matt Egol to explore how leadership shapes CX! https://youtu.be/uGs59Ff4WsQ

04/03/2025

A single moment can define an entire customer experience. In this episode of The CX and Culture Connection Podcast, Matt Egol, CCXP, and Bill Tierney discuss the profound impact of emotional connections in CX. Bill shares a heart-stopping customer story—one where an early arrival meant the difference between seeing a loved one for the last time or not.

It was emphasized that customer loyalty is built on moments, not just transactions. Whether it’s an empathetic interaction, a small act of kindness, or simply recognizing a passenger’s needs, these moments create long-lasting emotional connections. Companies that focus on humanizing CX—alongside leveraging data—are the ones that will stand out in today’s competitive market.

Listen to the full episode to learn how emotional connections drive customer loyalty! https://youtu.be/uGs59Ff4WsQ

03/03/2025

Great customer experiences don’t happen by accident—they start from within. On The CX and Culture Connection Podcast, host Matt Egol sits down with Bill Tierney, VP of Customer Experience & Analytics at Southwest Airlines, to discuss why a strong employee experience (EX) is the foundation for exceptional customer experience (CX). Bill explains how leadership plays a pivotal role in shaping a culture that directly impacts customer satisfaction.

With a rapidly evolving digital landscape, companies often focus on technology, but Bill reminds us that "humans still matter more than anything." While AI and automation enhance efficiency, it's the employee-first culture that drives customer loyalty. When employees feel valued and empowered, they naturally create better experiences for customers. It's an inside-out approach that every company should embrace.

Tune in to the full episode to hear more insights from Bill Tierney and Matt Egol! https://youtu.be/uGs59Ff4WsQ

In this episode of The CX and Culture Connection, host Matt Egol, CCXP sits down with Bill Tierney, VP of Customer Exper...
03/03/2025

In this episode of The CX and Culture Connection, host Matt Egol, CCXP sits down with Bill Tierney, VP of Customer Experience and Customer Analytics at Southwest Airlines, to explore the power of AI, analytics, and culture in delivering exceptional CX. Bill shares his unique perspective on turning human chaos into long-term strategy, the intersection of employee and customer experience, and how Southwest Airlines fosters a culture that prioritizes people first.

Key topics include:
✅ How AI can enhance CX by reducing friction and personalizing experiences
✅ The importance of human connection in customer satisfaction
✅ Using data-driven insights to drive innovation at scale
✅ How leaders shape CX culture and inspire teams to put customers first

"You can't have an exceptional customer experience if it doesn't rest on an exceptional employee experience." – Bill Tierney

Listen now: The CX and Culture Connection: https://youtu.be/uGs59Ff4WsQ
Join the CX community: www.cxontherocks.com

In this episode of The CX and Culture Connection, host Matt Egol, CCXP sits down with Bill Tierney, VP of Customer Experience and Customer Analytics at South...

28/02/2025

"Just because you can automate everything doesn't mean you should."

In this episode of The CX and Culture Connection, host Matt Egol, CCXP and guests Suzi, Jason, and Roberta explore the risks of automating critical touchpoints in the customer journey. Smart CX leaders know when to automate—and when to keep it personal.

Listen to the full episode of The CX and Culture Connection: https://youtu.be/GyIze5DEiq0

Learn more at: www.cxontherocks.com

27/02/2025

Curiosity might just be the secret ingredient for a CX-driven culture. On The CX and Culture Connection, host Matt Egol, CCXP talks with Suzi, Jason, and Roberta about why curious employees are more adaptable, innovative, and open to change. Foster curiosity, and you'll foster growth.

Catch the full episode of The CX and Culture Connection here: https://youtu.be/GyIze5DEiq0

Join the community: www.cxontherocks.com

26/02/2025

Gamification can engage employees—or backfire—depending on how it’s implemented. In this episode of The CX and Culture Connection, host Matt Egol, CCXP discusses with Suzi, Jason, and Roberta why strong manager-employee relationships matter more than leaderboards or bells. The real motivator? Making the job more meaningful and rewarding.

Full episode here: The CX and Culture Connection [https://youtu.be/GyIze5DEiq0]
Explore CX on the Rocks: www.cxontherocks.com

25/02/2025

CX success isn't just about the end results—it's about the operational metrics along the way.

In this clip, Suzi explains why measuring behaviors like channel switching or click patterns can reveal insights traditional survey scores miss. Host Matt Egol, CCXP, Jason, and Roberta explore how operational data provides the necessary context for improving customer experiences.

Watch the full episode of The CX and Culture Connection here https://youtu.be/GyIze5DEiq0
Join the CX community: www.cxontherocks.com

24/02/2025

"Data isn't the story—it takes time, effort, and know-how to turn it into one."

In this episode of The CX and Culture Connection, Matt Egol, CCXP chats with Suzi, Jason, and Roberta about why many CX teams fall into the trap of collecting endless data without actionable insights. The key? Start with the outcome in mind and align decisions with your goals.

Listen to the full episode of The CX and Culture Connection at https://youtu.be/GyIze5DEiq0
Learn more about CX on the Rocks: www.cxontherocks.com

21/02/2025

In many companies, there's an internal "land grab" for data ownership. But as Matt Egol, CCXP, Jason from Bespoke CX, Suzi, and Roberta discuss, the real power lies in democratizing data. When data is accessible and actionable across teams, businesses unlock better decisions and outcomes.

Tune in to the full episode: The CX and Culture Connection: https://youtu.be/GyIze5DEiq0

Join the CX on the Rocks community: www.cxontherocks.com

20/02/2025

"Data isn't the story—it's just the starting point." In this episode of The CX and Culture Connection, Jason from Bespoke CX explains why storytelling is critical in data-driven organizations. Along with Suzi and Roberta, host Matt Egol, CCXP dives into how leaders can transform raw data into narratives that resonate and drive action.

Listen to the full conversation: The CX and Culture Connection at https://youtu.be/GyIze5DEiq0

Explore the CX community: www.cxontherocks.com

19/02/2025

Before you invest in new tools, make sure you understand the data you already have. In this clip, Matt Egol, CCXP shares a simple analogy: just like at the gym, you don’t start with fancy equipment—you start with the basics. Suzi, Jason, and Roberta discuss why organizations should focus on the data they have and ask the right questions before collecting more.

Catch the full episode of The CX and Culture Connection here: https://youtu.be/GyIze5DEiq0

Join the conversation at: www.cxontherocks.com

18/02/2025

Collecting data is easy—but collecting the right data is what drives results. In this episode of The CX and Culture Connection, host Matt Egol, CCXP, talks with Jason from Bespoke CX, along with Suzi and Roberta, about the importance of actionable, connectable data. Jason explains how it's not about how much data you have—it's about using the right insights to go from good decisions to great ones.

Full episode here: https://youtu.be/GyIze5DEiq0

Join the CX on the Rocks community: www.cxontherocks.com

17/02/2025

Change often starts with things getting harder before they get better. In this episode of The CX and Culture Connection, host Matt Egol, CCXP welcomes Suzi, Jason, and Roberta to discuss how successful organizations use pilot programs and A/B testing to navigate this adaptation period. As Suzi shares, new habits take time to build, and the key is understanding what's in it for the people involved. When change is grounded in purpose, teams adapt more effectively.

Listen to the full episode of The CX and Culture Connection Podcast here: https://youtu.be/GyIze5DEiq0

Join the CX community: www.cxontherocks.com

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