21/10/2022
With over 1 billion active users on Instagram daily, it is the platform to be on to grow brand awareness & connections with your target audience. But if your growth is lagging, and you aren't generating leads or sales you may need to consider if you're making these mistakes...
ARE YOU MARKETING TO EVERYONE?
Have you narrowed down your niche? Create an ideal client avatar, and really spend some time getting to know their likes, who they are, & how they engage on social media.
ARE YOU BEING CONSISTENT?
Ensure you have developed a schedule to share content on social media, and stick to it. Be realistic about how much time you can spend to plan and post your content, this will help you stay consistent. If you aren't sharing a post that day, show up on stories or engage with your followers, or other accounts within your industry!
ARE YOU BEING PERSONAL?
If you're stuck hiding behind your logo, & boring stock photos chances are you are missing out on the biggest benefit social media offers - The Social Connection! Step out from behind your brand and let your followers get to know you, what drives you, why you do what you do, and why they should invest their time and dollars into your business! Share what you feel comfortable with, you could start with a get to know me post or story, sharing your favourite things. Businesses should project a cohesive brand including same logo, colours and fonts and introduce their team to build connection!
ARE YOU SPENDING TIME ENGAGING?
Spend time interacting everyday- (or as often as you can) this includes liking, commenting, following, sending a DM, and interacting with stories. Remember, you get what you give out so spend time engaging by liking and commenting on your followers posts, and on other accounts in your industry. Start a conversation in DM's with someone who recently commented on your posts.
DO YOU HAVE A PLAN?
Is the content you share diverse? To ensure it is, and it remains engaging using a variety of content pillars will help. These can include; Entertainment, Education, Personal, Promo/Sales - use a variety of these weekly. Check your insights for posts to see what is working and where you need to improve.
