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MIT Sloan Management Review Middle East Advancing the latest ideas in technology-powered leadership

Quality and integrity have become pressing issues as more companies rely on data to support better decisions. From gover...
10/07/2024

Quality and integrity have become pressing issues as more companies rely on data to support better decisions. From governance to best practices, what should businesses consider in the race to stay ahead?

Quality and integrity have become pressing issues as more companies rely on data to support better decisions.

Customer experience could be a brand’s most strategic asset and differentiator in the age of commoditization. With a mul...
09/07/2024

Customer experience could be a brand’s most strategic asset and differentiator in the age of commoditization. With a multitude of options to choose from and a drastically short attention span, CX could tip the scale in a brand’s favor.

As organizations advance with new-age solutions, it is critical to examine how well a particular strategy delivers on its promise and evolves accordingly. Marketers must constantly look out for changes in consumer trends and unforeseen technological developments.

When: September 18-19, 2024
Where: Dubai
Register today: https://bit.ly/4eCddcS

Backed by case studies and real-world examples, the summit and awards aim to present proven strategies for uplifting customer experience in the age of AI.

We’re experiencing an enormous amount of change in AI, and every day, there’s a new story, and it’s pretty hard to predi...
03/07/2024

We’re experiencing an enormous amount of change in AI, and every day, there’s a new story, and it’s pretty hard to predict what to do with it. At the same time, people are also making enormous bets on AI, putting billions and billions of dollars behind particular ideas.

One might wonder why people are willing to invest billions of dollars in an idea that they consider unpredictable.

The answer is that "it’s not unpredictable at all," says Neil Thompson, Director – FutureTech Project, Massachusetts Institute of Technology Computer Science & AI Lab.

AI's "black box" nature evokes a sense of complexity, but breaking it down reveals a structure rooted in mathematical principles.

28/06/2024

In an exclusive interview for the series, Abdallah Abu-Sheikh, Founder of Astra Tech and CEO of BOTIM, discusses integrating the latest technologies into the company's services to make the user experience seamless. He also answers some key questions on Botim’s transformation into an Ultra App, introduces Palm Pay technology, and discusses the company's expansion plans.

Watch the full interview here: bit.ly/4eJawX6

26/06/2024

Customer Centricity Summit & Awards is less than three months away, and we are pleased to announce the first lineup of speakers.

From the academic head of MIT Sloan School of Management to directors of CX, customer care, and products of the leading brands, we have industry-leading speakers who are revolutionizing customer experience. The summit and awards will bring together over 300 of the smartest and most powerful CX professionals and brands.

When: September 18-19, 2024
Where: Dubai
Register today: https://bit.ly/4eCddcS

Sharmila Chatterjee, Academic Head, Enterprise Management Track, MIT Sloan School of Management
Cem Basbay, Director of Customer Experience, Kitopi
Aloki Batra, CEO, FIVE Hotels and Resorts
Emel Cuhaci, VP of Customer Experience, Emirates NBD بنك الإمارات دبي الوطني
Rayan Karaky, MD - EMEA & South East Asia Expansion, Amazon Ads
Abdalkarim Al Fares, Director of Digital Content, Accor Group
Jasjit Singh, Global Product Director, Delivery Hero
Rola Osseiran, Group VP of Marketing, imgworlds of Adventure
Ilaria Buonpane, Marketing Director, Talabat
Sathish Poovaiah, Director of Loyalty, The Entertainer

Paris pledged to radically reduce its greenhouse gas emissions compared with recent Olympic Games. Here’s what the team ...
26/06/2024

Paris pledged to radically reduce its greenhouse gas emissions compared with recent Olympic Games. Here’s what the team learned on the fly.

Embracing this digital evolution requires a holistic approach that places equal emphasis on people processes, especially...
12/06/2024

Embracing this digital evolution requires a holistic approach that places equal emphasis on people processes, especially with the profound implications of emerging technologies like generative AI.

From unraveling the mysteries of AI’s black box to navigating the intricate balance between innovation and regulation, the NextTech Summit 2024, organized by MIT SMR Middle East, brought together prominent leaders, industry experts, and visionaries to discuss the multifaceted challenges and opportunities.

Read the article for more from our speakers:

Neil Thompson, Director - FutureTech Project, Massachusetts Institute of Technology Computer Science & AI Lab
Faisal Hamady, Managing Director & Partner, Boston Consulting Group (BCG)
Dr. Bushra AlBlooshi, Advisor Chief Executive, Dubai Electronic Security Center
Mohammed Yousef Al Mudharreb, CEO - Corporate Technology Support Sector, Roads and Transport Authority
Abdallah Abu-Sheikh, Founder of Astra Tech & CEO of Botim
Badr Hubais, MD - Innovation & Technology, BEEAH Group
Bhavya Kumar, MD & Partner, BCG
Shirish Bhide, CEO, United Arab Bank
Adrian Cernautan, GM - Digital Transformation Turkey, Central Asia & Middle East, The Coca-Cola Company
Michael Ibbitson, Chief Technology Officer, Diriyah Company l شركة الدرعية
Sukwoong Choi, Assistant Professor, University at Albany, SUNY
H.E. Mohammad Hassan, ED - Statistics & Data Science Sector, Federal Competitiveness and Statistics Centre
Ali Abdulla Hasan Alsadadi, Chief of Information Technology, Ministry of Oil
JP Bhamu, Chief Data & Analytics Officer, GEMS Education
Paul Potgieter, Director - Technology, Product & Platforms, NEOM
Ali Imran, Chief Operating Officer, Commercial Bank of Dubai
Lori Baker, VP – Data Protection & Regulatory Compliance, DIFC
Steve Plimsoll, AI Expert, Saudi Arabia
Albert Phelps, Director of Research & Development, Tomoro.ai
Nadine Mezher, Co-Founder, Sarwa ثروة
Aristeides Douvaras, Senior Data Scientist, aramco
Talal Tabbaa, Co-Founder & CEO, CoinMENA

Knowledge Partner: BCG
Gold Sponsor: Astra Tech

Thw NextTech Summit 2024 focused on practical applications of advanced AI, its transformative potential.

Chief marketing officers are navigating a tough environment: intense competition, pressure to “do more with less,” and s...
12/06/2024

Chief marketing officers are navigating a tough environment: intense competition, pressure to “do more with less,” and scrutiny from boards, CEOs, and CFOs around marketing’s overall contribution to performance. In the face of this pressure, many CMOs view generative AI as a tool to improve efficiencies and unlock growth.

Half of CMOs report using GenAI for content creation, yet 70% are concerned about GenAI's impact on creativity and brand voice.

Products and services that maximize use and reuse of materials and other resources can be both growth opportunities and ...
11/06/2024

Products and services that maximize use and reuse of materials and other resources can be both growth opportunities and sustainability measures.

Organizations developing circular business models typically begin with one of the following paths, though they may use several in combination.

As MENA enterprises look to profit from advances in artificial intelligence, demand for trusted, secure data has intensi...
05/06/2024

As MENA enterprises look to profit from advances in artificial intelligence, demand for trusted, secure data has intensified. How can organizations prioritize data integrity and transparency to unlock AI's full potential?

Ready to unlock the power of exceptional customer experience?Customer Centricity Summit & Awards, hosted by MIT Sloan Ma...
05/06/2024

Ready to unlock the power of exceptional customer experience?

Customer Centricity Summit & Awards, hosted by MIT Sloan Management Review Middle East, will be the most insightful CX event of the year. Discover how leading companies are transforming customer experience into a powerhouse for growth, loyalty, and resilience.

▪Explore the latest CX trends, technologies, and strategies
▪Engage with global and regional experts
▪Celebrate exceptional customer-centric organizations

Date: September 18th-19th, 2024
Place: Dubai

Whether you’re a CX professional, marketing head, or CX technology brand, the summit is your perfect platform for meaningful discussions and actionable insights.



Find out more: https://bit.ly/3yLbEsP

Global leaders, policymakers, and innovators convened at NextTech Summit on May 29, 2024 in Dubai to explore the future ...
03/06/2024

Global leaders, policymakers, and innovators convened at NextTech Summit on May 29, 2024 in Dubai to explore the future of technology.

In the opening keynote, Neil Thompson, Director of the FutureTech Project at MIT's Computer Science & AI Lab, addressed the critical issue of understanding the AI black box. In this insightful session, Thompson elaborated on the complexities and inner workings of AI offering a rare glimpse into the often opaque mechanisms that drive AI technologies.

"AI does not have to be unpredictable, it can be predictable if we harness it the right way," Thompson said.

KNOWLEDGE PARTNER: Boston Consulting Group
GOLD SPONSOR: Astra Tech

In a landscape defined by rapid change and evolving customer expectations, the ability to deliver exceptional experience...
31/05/2024

In a landscape defined by rapid change and evolving customer expectations, the ability to deliver exceptional experiences and increase ROI is not just a competitive advantage — it’s essential for long-term viability and growth.

Customer Centricity Summit, hosted by MIT Sloan Management Review Middle East, will take place on September 18th-19th, 2024. It will offer a lens into the future of branding, where enduring relationships with customers are cultivated through trust, authenticity, and value.

Customer Centricity Summit, hosted by MIT Sloan Management Review Middle East, will take place on September 18th-19th, 2024.

MIT SMR Middle East and Astra Tech are researching user experiences with Generative AI  in Super/Ultra Apps across the M...
17/05/2024

MIT SMR Middle East and Astra Tech are researching user experiences with Generative AI in Super/Ultra Apps across the Middle East region. This short survey will help us understand how people interact with hashtag and identify areas for improvement.

Take the full survey ⬇️

Leveraging Actionable GenAI: Consumer Survey Thank you for participating in this survey! MIT SMR Middle East , in partnership with AstraTech , is researching user experiences with Generative AI (GenAI) technologies in Super/Ultra Apps in the Middle East. This survey aims to understand your interacti...

Creating a culture of innovation within organizations is critical. Here are the challenges facing leaders and strategies...
15/05/2024

Creating a culture of innovation within organizations is critical. Here are the challenges facing leaders and strategies to overcome them.

Amid the digital era's complexities, leaders must navigate the intersection of technology, business, society, and, most importantly, people.

The Middle East is booming with Actionable Generative AI adoption, and MITSMR Middle East, in partnership with Astra Tec...
15/05/2024

The Middle East is booming with Actionable Generative AI adoption, and MITSMR Middle East, in partnership with Astra Tech, wants to hear from you.

Take the survey: https://bit.ly/44L4K2t

If you're leading the charge in developing and implementing Actionable GenAI solutions tailored for the Middle East market, your expertise is crucial to understanding the current trends and opportunities in this rapidly evolving field.

The hardest part of a CEO transition is finding the right balance between listening and learning versus acting. How fast...
14/05/2024

The hardest part of a CEO transition is finding the right balance between listening and learning versus acting. How fast is too fast? How slow is too slow?

Do you come in and take immediate action to make things better and have an impact? Or do you keep your powder dry while you move around the organization listening, engaging, and learning?

Rethinking the “first 100 days” mindset and going slow to go fast are two key considerations raised in this excerpt of The New CEO.

AI is rapidly evolving, and understanding the underlying trends is crucial to navigating its future. Hear from global AI...
14/05/2024

AI is rapidly evolving, and understanding the underlying trends is crucial to navigating its future. Hear from global AI experts:

Neil Thompson, Director - FutureTech Project, Massachusetts Institute of Technology Computer Science & AI Lab,
Albert Phelps, Director of Research and Development, Tomoro.ai
Sukwoong Choi, Assistant Professor of Business AI, University at Albany, SUNY

Join us at the NextTech Summit on May 29 at Madinat Jumeirah, Dubai, to gain the insights you need to stay ahead of the curve.

Limited seats available! Register now:

KNOWLEDGE PARTNER: Boston Consulting Group
GOLD SPONSOR: Astra Tech

Open data, accessible public data that people and businesses can use to launch new ventures, analyze patterns and trends...
09/05/2024

Open data, accessible public data that people and businesses can use to launch new ventures, analyze patterns and trends, make data-driven decisions, and solve complex problems, is essential to the burgeoning data landscape. Businesses across industries use relevant open data to improve their products and services.

Experts say making data accessible is an essential first step, but ensuring it is usable involves several additional considerations.

The quantity of open data is becoming vast, and it keeps gaining momentum, with more and more people pouring their data into the online space.

In the fast-changing digital world, businesses constantly seek innovative ways to drive digital transformation and gain ...
07/05/2024

In the fast-changing digital world, businesses constantly seek innovative ways to drive digital transformation and gain an edge over their competitors. The combination of the Internet of Things (IoT), blockchain, and AI technologies has emerged as a game-changer for businesses in the Middle East.

The convergence of these technologies is transforming various industries, from healthcare and manufacturing to finance and logistics, empowering organizations to unlock new opportunities, improve efficiency, and deliver innovative experiences.

The combination of the Io, blockchain, and AI technologies has emerged as a game-changer for businesses in the Middle East.

Digitalization, innovation, and sustainability play a key role in shaping our collective future. From robust macroeconom...
06/05/2024

Digitalization, innovation, and sustainability play a key role in shaping our collective future. From robust macroeconomics to vast technology adoption potential, experts and industry leaders will come together at the NextTech Summit to deliberate and discuss the Middle East's transformation into a dynamic tech hub.

Hear from:

▪ Khaled Al Huraimel, Group CEO & Vice Chairman, BEEAH Group
▪ Capt. Ibrahim Koshy, Former CEO, SAUDIA AIRLINES الخطوط السعودية
▪ Faisal Hamady, Managing Director and Partner, Boston Consulting Group
▪ Noor Sweid, Founder & Managing Partner, Global Ventures

To join the conversation, click here: https://bit.ly/40YjmcQ

KNOWLEDGE PARTNER: Boston Consulting Group
GOLD SPONSOR: Astra Tech

In today’s corporate landscape, the pursuit of heightened employee engagement and job satisfaction is imperative. Tradit...
02/05/2024

In today’s corporate landscape, the pursuit of heightened employee engagement and job satisfaction is imperative. Traditional job structures, often rigid and narrowly scoped, can lead to diminished motivation, lower productivity, and elevated turnover rates. The key challenge for contemporary organizations is to rekindle passion and creativity within their workforces. This has led to the emergence of innovative approaches aimed at transforming workplaces into environments that are dynamic, rewarding, and adaptable. These strategies are centered around empowering employees by allowing them to leverage their unique abilities and interests. This empowerment nurtures a sense of ownership and enthusiasm in their roles.

Job crafting creates an environment of autonomy, encouraging employees to take initiative and innovate.

Can governments regulate and implement technology without slowing down innovation?  How close are we to witnessing the c...
01/05/2024

Can governments regulate and implement technology without slowing down innovation? How close are we to witnessing the commercialization of quantum technology?

Some of these crucial questions will be answered by our speakers at MIT SMR Middle East’s NextTech Summit 2024.

H.E. Mohammad Hassan, Executive Director - Statistics and Data Science Sector, UAE Federal Competitiveness and Statistics Authority
Neil Thompson, Director - FutureTech Project, MIT Computer Science & AI Lab, US
Capt. Ibrahim Koshy, Former CEO, SAUDIA AIRLINES الخطوط السعودية, Saudi Arabia
Dr. Bushra Al Blooshi, Advisor Chief Executive, Dubai Electronic Security Center, UAE
Ali Abdulla Al Sadadi, Chief of Information Technology, Ministry of Oil, Bahrain
Mohammed Yousef Al Mudharreb, CEO - Corporate Technology Support Sector, RTA Dubai
Tariq Al Hashmi, Acting Assistant Undersecretary, Ministry of Industry & Advanced Technology
Anas Mosa, Director of Information Technology, PIF, Saudi Arabia
Khaled Al Huraimel, Group Chief Executive Officer & Vice Chairman, BEEAH Group, UAE
Abdallah Abu-Sheikh, Co-Founder & CEO, Astra Tech, UAE
Mohammad Khan, Managing Director & Partner, Boston Consulting Group
Adrian Cernautan, GM - Digital Transformation Turkey, Central Asia & Middle East, Coca-Cola
Albert Phelps, Director of Research and Development, tomoro.ai, UK
Ibraheem A. Sheerah, Chief Transformation Officer, Saudia, Saudi Arabia
Jalal Mapar, Former Senior Advisor of Emerging Technologies, DHS Science & Technology Directorate, US
Lori Baker, Vice President – Data Protection & Regulatory Compliance, Dubai International Financial Centre, UAE
Michael Ibbitson, Chief Technology Officer, Diriyah Company, Saudi Arabia
Nadine Mezher, Co-Founder, Sarwa, UAE
Noor Sweid, Founder & Managing Partner, Global Ventures, UAE
Paul Potgieter, Director - Technology, Product and Platforms, Neom, Saudi Arabia
Petr Kadlec, Digital Transformation Leader, aramco, Saudi Arabia
Shirish Bhide, Chief Executive Officer, United Arab Bank, UAE
Sukwoong Choi, Assistant Professor of Business AI, University at Albany, SUNY
Steve Plimsoll, Chief of Strategy & Operations - NCAI, Saudi Data & AI Authority
Talal Tabaa, Co-Founder & CEO, CoinMENA, UAE

Click here to be part of the region’s foremost summit focusing on these emerging technologies: https://bit.ly/40YjmcQ

16/04/2024

Join us as leading global and regional tech experts come together to delve into the future of AI—its power, the black box, real-world applications, investment, and much more—at MIT SMR Middle East’s NextTech Summit.

The summit will be held on May 29, 2024, in Dubai.

Neil Thompson, Director, FutureTech Project, Massachusetts Institute of Technology
Sukwoong Choi, Assistant Professor, University at Albany, SUNY
​​Noor Sweid, Founder & Managing Partner, Global Ventures
Albert Phelps, Co-Founder, Tomoro.ai

Check out our speakers and full agenda here: https://bit.ly/40YjmcQ

GOLD SPONSOR: Astra Tech
KNOWLEDGE PARTNER: Boston Consulting Group

Executives need to have an understanding of information technology in order to derive business value from it and to prod...
15/04/2024

Executives need to have an understanding of information technology in order to derive business value from it and to productively interact with IT professionals. Nevertheless, IT experts have long lamented many executives’ limited knowledge of IT’s underlying functionality. In turn, many executives have (often unconsciously) declined to develop such IT literacy, preferring instead to focus their time and attention on domain and business matters.

However, recent evidence indicates that organizations that successfully unlock the strategic potential of artificial intelligence have executives and leaders who embody the opposite instinct: These leaders do have deeper knowledge of AI’s functionality.

To meet expectations, executives don’t need to develop deep coding skills, but they do need an understanding of foundational AI principles.

Eid Mubarak to all our readers and partners.Let it inspire renewed determination and unity as we continue to innovate an...
09/04/2024

Eid Mubarak to all our readers and partners.

Let it inspire renewed determination and unity as we continue to innovate and drive positive change.

Today, there is no denying  that AI is the “new normal,” and more and more industries will see the adoption of the techn...
03/04/2024

Today, there is no denying that AI is the “new normal,” and more and more industries will see the adoption of the technology in the near future.

To understand how companies in the Middle East region ensure accountability, build trust and confidence when putting models into production, and address the barriers to achieving responsible AI, MIT SMR Middle East reached out to top leaders in the region. In this article, Saad Toma, General Manager of IBM Middle East and Africa; Celal Kavuklu, Head of Pre-sales at SAS Software, META; Sandeep Dutta, Chief Practice Officer at Fractal, APAC; and AI/ML Senior Manager at Acronis, Chan Wah Ng, share their views.

Middle East experts say fostering trust between users and society is the foundation for responsible AI innovation.

Zero trust enhances security against advanced threats like phishing, malware, and insider attacks by continuously authen...
19/03/2024

Zero trust enhances security against advanced threats like phishing, malware, and insider attacks by continuously authenticating and authorizing users and devices, regardless of their location or network.

In the past few years, businesses in the GCC region have been embracing the zero trust model when constructing or designing digital environments and systems.

Businesses in the GCC region have been embracing the zero trust model when constructing or designing digital environments and systems.

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