Hashtag Content Agency

19/04/2022

If a picture is worth a thousand words, then a video is worth at least a thousand pictures. Great work Nick Hathaway

13/04/2022

One of the biggest tips we give when helping others start out videoing their offer is to film it, film it and film it again. You can never have too much footage!

Our rule of thumb is that you just never know what is going to work well, so the more the better. Remember it's always easier to delete all the "mistakes" than miss capturing the moment.

Relaxing river cruise captured for Cromads

11/04/2022

Thrilled to have been chosen to partner with the teams at Zinfandel food & wine bar and Brasserie on 7 to enhance their presence on social media in 2022.

09/04/2022

Stoked to be attending hosted at Spinit inkubator Sveučilišta u Splitu What an awesome turn out of teams, with a fabulous busy buzz going on all day. AND an awesome opportunity for our ‘Be a Youtuber’ Jedna Mladost class!

08/04/2022

There has never been a better time to start making high-quality social media videos than now, and it's not always easy.

So, today here's our 3 top tips for your video success! 🥇⁣

✅ WIIFM is their focus, so your focus needs to be on your audience and the pain points and challenges they are facing right now, and then, how you can help them!

✅ Feature people in your videos to make your business feel more personal and relatable.

✅ Last but not least and the harder tip of the three, show your face, be present in your videos. People will see you and get familiar with you as a real person.

Which one would you like help with?

07/04/2022

Love seeing our amazing client, Yoga Hrvatska being featured nationally.

Tamara Domljanovic congratulations on getting well deserved recognition for taking your amazing ideas and making them a reality in the most challenging times.

Read Tamara's story here.

We spoke with incredible interesting Tamara about her journey of studying in Italy, living in Croatia’s capital, building businesses and living her dream between Yoga retreats and lifestyle on the beautiful Adriatic coast.

01/02/2022

FEBRUARY HAS ARRIVED

And with it new opportunities abound.

Today we are thrilled to announce that we have created a partnership with the newly launched CROMADS.

The Hashtag Content Agency team will be heading the video/social media projects to promote Unique Croatian Experiences, 365 Days a Year.

Doing what we love, creating content, travel and meeting amazing people.

If you have a unique experience that you offer in Croatia, let us know and let's see how we can help you connect with this amazing project.

See more here: https://cromads.com/

31/01/2022

At one time having a TV video campaign was considered the pinnacle of advertising, accompanied of course by huge budgets, out of reach for most local travel and tourism businesses.

And, unless you’ve been living under a rock you’ll have noticed that these types of campaigns no longer have the pull they used to. All that has changed thanks to the phenomena of social media, creating great marketing opportunities for all in the industry.

Today, ANYONE can create connection with potential guests and build upon a brand presence online, with as little as a smartphone, minimal editing and a nominal budget.

🗣️ Speak to us today to find out how your business can take the next step to stay ahead of the curb in 2022! 💯🏆

31/01/2022

Thrilled to be part of an amazing new project to promote Croatia 365 days of the year. Thank you Paul Bradbury for creating another fantastic opportunity.

30/01/2022

HIT PAUSE

Sunday
chilling in the sun
watching the world go by
refuelling for another amazing week ahead.

29/01/2022

Without a goal you have nothing to aim for!

Specific goals allow you to develop highly targeted content that increases your results.

Winging it with non-targeted content is most often a waste of time and money.

And it's important not to fall into the trap of trying to achieve everything at once. Instead, concentrate on breaking down one goal at a time until you’ve delivered clear returns.

Share your goal for social media in 2022.

#

28/01/2022

Does creating videos for your travel business feel intimidating and daunting? ⁣

If the answer is: YES! HELP!
⁣⁣
Then these 5 video tips are for you to help get you on a roll for video success in 2022.
⁣⁣
#1 ALWAYS be crystal clear on your video's purpose (why are you making the video)

#2 If you only have time to create one format⁣⁣ go for portrait (easiest to fit or adjust for different platforms)

#3 Keep your videos between 15 and 60 seconds

#4 Make sure to grab your viewer’s attention in the first 4-6 seconds of your video⁣⁣

#5 ALWAYS include on very clear call to action⁣⁣

Know someone in the travel industry who needs help to start using videos?

TAG your friend in the comments below!

27/01/2022

One thing for sure in every industry, especially the travel industry things are constantly evolving and changing.

We love working with 'growth minded' entrepreneurs and business owners who are able to take a challenge or difficult or situation and turn it into a time to grow.

Our calendar is filling up fast for 2022. If you're looking to turn things around for 2022 we're just a DM away.

26/01/2022

We're getting ready for February with lots of video and photos shoots happening for clients.

When we're looking at the types of photos we want to include we make sure we
- have a mix of people in our shoots if needed
- capture some great shots of faces and body parts
- create a range of wide and close up shots, from all sorts of angles
- take photos from different perspectives based on where will we use the photos
- capture as many fun, candid, even blooper photos as we can in the mix

Having your own library of photographs means your social media posts are so much more personal than just stock photos that so many others use.

If you have a holiday home getting ready to let this summer and need photos or videos, let us know, we're here to help!

Great photography is an absolute MUST for all travel businesses.

26/01/2022

Our day today shooting workspaces in Zadar.

25/01/2022

👀Social media content has become tremendously accessible and influential.

This means that how you present yourself on social media can serve to either put-off potential guests or inspire them to book.

👄Social media facilitates and expand people’s ability to share travel experiences with a wider audience than ever before.

Creating user-generated content for your brand is free, authentic, and can be repurposed across all your marketing channels.

👂Social media is a fantastic listening tool to learn more about your guests. Are they visiting for an anniversary or a special occasion?

Listening to customers through social media can help your travel business create a services and experiences that attract and delight guests.

👣Prospective guests are browsing online for travel inspiration and validation from their peers.

Ensuring you have positive reviews and encouraging social shares, you can leverage social media to build positive brand awareness, increase brand loyalty, and display exactly what you have to offer.

It's a New Year. Before January finishes, take a moment to audit your social media and assess whether it is working for you or against you in attracting business.

20/01/2022

Using social media as a business-marketing tool is nothing new in the tourism and travel industry.

And yet we still see so many within the industry not adopting best practices, or using the reach and influence of the many platforms to their full advantage.

So here's key reminders for you to contemplate as to why you should be on social media.

🙋‍♀️🥳Social media helps to raise brand awareness around your products, services and customer care

😍🎅Social media while a long term strategy, allows you to build a loyal brand following

😂🙆‍♂️Social media makes it easier for guests to connect

Contact us now and lets see how we can help your social media fly in 2022.

19/01/2022

DOING IT ALL YOURSELF

Social media marketing can be overwhelming, especially if you're doing it yourself.

You'll need to spend countless hours each week creating and promoting posts across multiple platforms just to get a few likes or shares.

You fear that time spent is wasted thinking no one will ever see your content.

You worry all the time are you doing the right thing.

Add to that the fact that having limited resources and time, it can become harder and harder as time goes on.

Those are the worries and concerns we want to shoulder for you to make social media easier for you in three different ways:

1. creating your content all ready for you to add your own visuals and upload to your desired platforms OR

2. creating your content and visuals for you to upload to your desired platforms OR

3. simply just taking it all off your hands and managing your accounts on Facebook, Instagram, YouTube, LinkedIn or whichever you choose.

Our team creates great content that's tailored specifically for each platform based on what your target audience wants to see and of course whatever it is you want to tell them.

This has you be out there wherever your target audience is on social media, enhancing your visibility, growing your reach and your community of potential clients.

18/01/2022

BEST LITTLE VIDEO TOOL

So many ask what do you use to create videos? Now first we want to put it out there what we use today is not what we used to start.

And there is one thing has remained constant in our little tool box of video equipment and that is our iPhones.

When we began taking photos and videos for social media and youtube all we had was an iPhone and a tripod. Why a tripod? We sometimes underestimate how important it is to hold your mobile device very still and be able to position it at a specific height and angle for when you video.

And with just these two tools, you're ready to roll. Always remembering it's about getting out there not about being perfect.

15/01/2022

DONE IS BETTER THAN PERFECT

We're talking about CONTENT.

Let's be honest, so many people in the industry we talk to simply don't know what to post. So, today we wanted to give you some ideas:

- Testimonials
What have guests/customers said about you? Share again!

- Stories
What did you get up to over Xmas and New Year? Share photos!

- Behind the scenes
What are you doing to ready yourself for business in 2022? Share your plan!

- Articles that add value
What's happening in your area? Share links!

- Video
What can you show us visually? Share the view or amazing environment!

Have a go at posting one of these content types next week.

14/01/2022

IT'S NEVER TOO LATE TO START

As people consume more and more information, their attention spans are getting shorter.

While blog posts are still a great way to drive traffic to your website, social media is moving towards shorter, faster formats that are engaging and entertaining.

One of the changes we have seen over the past 6 months is in the reach of Instagram Reels. Instagram is an excellent platform for posting visually appealing content and engaging with your audience.

Just what the doctor ordered to all those in the travel industry for 2022.

Instagram focuses primarily on the visual aspect of your offering, while also allowing you to create a conversation around your business and the services you offer.

Instagram Reels can now be up to 1 minute long where users can create engaging content and add filters, effects and music to them.Instagram Reels are super effective in creating inspirational videos that show potential guests all the good things about your travel business and your surroundings.

If you’re not already incorporating Reels into your Instagram strategy, this is super important in 2022.

13/01/2022

The global pandemic was a reason for many changes in the lives of consumers.

For the tourism industry, here's what we know:

🥳the age of brochures and billboards are over

😍 the role social media and technology must be embraced

😎 videos are dominating all major social media platforms

Statistics confirm that it is now the age of social media.

Are. you prepared for change in 2022?

12/01/2022

After such a turbulent time over the part two years, it is imperative that travel businesses need to build online momentum to take off in 2022 ✈️

We believe that 2022 is going to be a fantastic YEAR OF OPPORTUNITY ahead for those in the industry

Yet brand building and social media to make the most of this opportunity is hard work. It requires a clear pathway to follow, content and above all consistency.

For many tourism and hospitality businesses, it can be overwhelming and too often these elements get put on the back burner and forgotten about

Truth is, it's too important to forget! It's too important to your business!

So, get clear today!

Have you got your online strategy, content and implementation sorted for 2022?

Or do you need help to kick start an amazing year ahead?

11/01/2022

ALERT ALERT ALERT

It takes 13 MILLISECONDS for your brain to process an image.

It takes 6 SECONDS for a sentence of text.

STOP and THINK about that for a moment

This is why your VISUAL imagery is SO crucial throughout your social media, website and marketing.

Visuals help your audience:

- understand more quickly
- connect more deeply
- remember your message longer

So, check out your visuals.

Are they stopping your audience scrolling?

Here are three tips to help you right now today:

1. See what your audience is already engaging with and let that inform your content strategy to get them to stop scrolling.

2. Stay on brand, your audiences subconscious will tell them to stop scrolling when they recognise your brand, and once they've stopped, they'll take in more detail about the image/video and move to read the caption.

3. It doesn't matter what you like; it only matters what your audience needs to see so always test content ideas that align with your audience. Stop doing what doesn't work and do more of what works.

And remember we're here to help!

10/01/2022

WELCOME TO 2022

Don't know where to start with your social media for 2022?

We've got you! Keep reading!

Think about it, no business was born ‘just ‘cause’.

Every travel business owner has a story — and that story is crucial to building your brand on line and attracting your audience.

Yes I know, you might feel like people aren’t interested in hearing it, so many tell us this and if you think this, you couldn't be more wrong!

All stories, yours included, have an emotional element and it's that element that resonates and attracts your audience.

So to start your 2022 start with your story!

Have a go at answering the following questions to get you started:

✈️ How did your business get to where it is today?

✈️ What is the inspiration behind your business idea?

✈️ Why do you show up to work each and every day?

✈️ Why do you care about your guests?

✈️ What is it that sets your business apart from the rest?

Your answers will help you to create the story of your business — and it's a story that people need to hear about!

Need help with your story?

We're just a message away!

28/12/2021

We love not only creating videos and content, we also love teaching others. Check out the project Nick has been working on over November/December with some of the local kids.

Huge congrats to all the kids and what they achieved. We look forward to seeing future developments in 2022.

#

Over November and December I have been teaching some soft skills to become a YouTuber with the Jedna Mladost (One Youth) club in Split, Croatia. See what it ...

27/12/2021

All travel agents or tourism businesses.

❓ If you're tired of coming up with social media content.

❓If you just don't have time keeping up with writing and posting on social media

❓If you want to start using video as part of your social media strategy

We have space for three new clients for January 2022.

Let us create a customised solution for your business.

No long-term contract, cancel any time.

Contact us by DM before 31 December 2021 for our New Year Offer.

24/12/2021

Want to know what's been performing well on social media recently?

➡️ "Behind the scenes"

Clients sharing a behind the scenes glance into their travel/tourism company, the projects they're working on, nature surrounding or even how the team or your family is preparing for the season. These are all performing well.

At Christmas especially international audiences love seeing what was happening locally!

Everyone is so much more relaxed and want to see what is happening in their favourite or soon to be favourite holiday spots.

Does this ignite some ideas for you for your social media?

Awesome then just grab your iphone, get out there and take candid shots or videos, no editing, no staging.

Like + follow so you don't miss out on latest ideas and developments.

23/12/2021

FREE WEBITE AUDIT

Prepare for 2022 with our free website audit to how you can better present your tourism business to the world.

Message us directly.
Share this offer with friends.

Let's make 2022 amazing for us all!

22/12/2021

Love this time of year, although we are used to Christmas in Summer in NZ at the beach with a barbecue.

Advent creates a whole different atmosphere for visitors in winter.

Here we join Mirela and Ionut from Break Time, enjoying Zončac Advent Split

How are you showcasing Advent to your guests over December?

Join us at advent Split for VLOG_115

21/12/2021

The impact of social media on the tourism sector is seen in the ways people research before going on a trip. Social media has transformed the way people make decisions.

Add to that, travellers are now encouraged to share their travel experiences online.

People build their trust in any tourism or travel business on the reviews of the others, now found everywhere on line.

So, are you measuring your social media efforts to ensure you remain current and in front of your target guests?

Here are the best analytical tools you can you to continually measure the success of your social media efforts.

Need help in this area, we're just a message away and happy to chat.

20/12/2021

Our Hashtag Content Team is a location independent team, giving us the ability to work anywhere we are and work with clients wherever they may be and enabling us to be inspired by simply being in new surroundings.

Last week we had a great week working with on social media with help from the Telegraf team in Serbia, livestream for the Digital Nomads Jolly Wrap Up, creating videos and photos for the four day event in Zagreb to beautiful sunsets back home in Trogir.

Where is your favourite place to work from?
Where do you feel most inspired?

19/12/2021

Social media is an inseparable part of our everyday lives. It is always there, from the moment we wake up until we fall asleep (with our phone in our hand).

Brands are becoming more and more aware that social media can make or break their business, and they are using it any way they can because of statistics like these two:

As of January 2021, 4.2 billion people use social media, and 2.80 billion of them are active Facebook users. Facebook is the biggest social media platform and is mainly used for networking.

YouTube maintains a solid second place in the “most used social media” category. 79% of all internet users own a YouTube account.

These apps will keep growing – that much is certain and it only remains to be seen how you as a travel business will choose to use them.

Use them right, and you’ll find yourself with a powerful tool to uplift and inspire AND grow your business.

Contact us now. We can help you make the most of these channels to grow your audience and build your business in 2022.

10/12/2021

Join us for Day 2 of the Zagreb Digital Nomad Jolly Wrap Up 2021 — live from Amadria Park Hotel, featuring Zagreb Tourist Board, Digital Nomad Association Croatia, Swanky Travel, Total Croatia News and Saltwater - with a recap of everything to do with digital nomads in Zagreb for 2021. With special guest appearances (live and online) from each of the 2021 Zagreb Digital Nomad Ambassadors. It will be Jolly. 🎄

04/12/2021

COUNT DOWN DECEMBER

DAILY POSTING IDEAS

Who loves cookies?

Then this day is a celebration for all you cookie lovers out there, because today in the USA is deemed National Cookie Day?

Bakers across the country warm up the ovens for holiday baking, and everyone gets to enjoy giving tins of cookies to friends and family.

Who doesn't love cookies? Do you and your family have a favourite cookie?

In NZ we call them biscuits - can you guess what our favourite is from photo 1, handmade at home or one of our favourites in Croatia from photo 2 (not handmade at home and still yum)!

What a great post to put out there today (along with a photo of course)! And don't forget to tag it:

02/12/2021

It is finally done!!!

For the last 3 months our team at Hashtag Content Agency has been working hard on producing this mini series for the Mediterranean Diet here in Croatia.

It has been a huge amount of work, a lot of fun, meeting incredible people and spending some amazing time visiting and learning about the way of life here when it comes to the Med Diet.

You are invited to join our premiere of this series on our channel, 8pm Thursday 2nd December. Starting with Episode 1: Food.

Huge shout out to the team Nick Hathaway, Michael Freer, Mahina Hathaway Michael Anderson and all of the endorsers featured in the series.

Featured in this first episode is Mali Raj Bol - Restaurant & Bar on Brač and Restaurant Trica Gardelin from Vrboska.

Follow the link and subscribe if you have not already! Hit the reminder bell and join in the chat to show your support. See you there!

Med Diet Declaration: Episode 1 FoodFood is the first thing everyone thinks of when talking about the Mediterranean Diet. It's food that weaves all other ele...

02/12/2021

PRESENCE NOT PRESENTS

As we speed towards the end of the year, we're working closely with clients to ensure their online presence maintains momentum throughout December and January.

It's so easy for social media, email marketing, and content to get put at the bottom of the to do list when things get busy or when the silly season hits — that's why accountability is key!

And it's really all about working smarter not harder so you can spend more time away from the computer and more time with family and friends enjoying the last of 2021.

Three quick tips:

(1) Aim to get a whole month's worth of content ready now – all of your December social media ideas, scheduled, prepped, and ready to go. And it doesn't have to take a lot of time. If you schedule ahead, you can really streamline the process so all you have to do is sit back and relax during the holiday season.

(2) Make it easier on yourself. Use templates. They really are your best friend! Canva is fantastic for this, find the templates you like, simply edit and customise the design and you're good to go. Use them and leverage them! You CAN easily design content from a bare canvas, and why would you when you really don't need to!

(3) It's all about being global, so use global holidays/celebrations to kick start your content if you are stuck, without frying your brain to come up with ideas. December is marked by all manner of events and festivals around the world, including religious, cultural, and even corporate events. What is celebrated in your little corner of the world?

If you're looking for help creating content for the holiday period let us know, let's brainstorm some ideas together.

01/12/2021

Your Guests Journey

Booking

Your future guest at this stage is ready and willing to lay down some cash for what they hope will be the holiday, accommodation, experience of their dreams.

Yes, some may be looking at the cheapest price and yet others will be looking for more of the experience and the value they will receive.

So what you need to ask yourself at this stage is how easy is it for them to give you their hard earned cash.

If your booking process is not a clear, smooth journey, think about what may be playing in the back of your guests minds. Is this business going to deliver the holiday, accommodation or experience in the same way?

If you make the booking process too cumbersome or make it difficult for users to navigate their journey, potential guests, frustration, doubt or anxiety may get the better of them and they look elsewhere to book.

Check out your booking process right now today. Ask for feedback from previous guests on their booking journey.