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Oakwood Digital

Premium digital + marketing support for beautiful regional businesses
🍃 Social Media Management
🍂Strategy Sessions 🍃Content Creation

16/12/2024

Dreaming of your perfect summer getaway?

https://www.oakwood-digital.com/travel-guides/dreamy-summer-getaways

Roadtrips out of the city and towards the ocean, hours lazing by the pool, hazy days spent to the sound of the sea, that delicious post-sun shower before wandering down for dinner in the golden light of the evening - there is nothing like a summer holiday spent in Australia ☀️

This time of year always feels a little manic as we rush to Christmas, but with two full months of summer left - this is officially your sign to book a few nights at a beautiful regional hotel!

I’ve compiled my wishlist for dreamy summer stays in case you need a little inspo for your next escape:

https://www.oakwood-digital.com/travel-guides/dreamy-summer-getaways

03/07/2024

Trust me when I say: I know how managing your social media can fall right to the bottom of your to-do list when you’re busy running a business.

I spend my days creating content, crafting captions, writing marketing emails, preparing for media features, and aligning objectives with strategies… for clients. When it comes to prioritising my own marketing - well that is something I often fall behind on.

So how do you get back on track after an accidental break? Don’t overcomplicate it - just post. You don’t have to apologise, you don’t have to launch something - you can just get back onto your grid. You’ll notice your engagement might be a little low, you might not get your usual reach - but that’s ok, it’ll come back with consistency. The important part is to not overthink it and just start showing up again.

24/04/2024

The one thing that will bring you real results when it comes to your social media?

Consistency.

It’s such a boring answer, but it’s so impactful. As with anything in life, nothing good comes overnight. It takes effort, energy, time and patience.

There are very few guarantees on social media, but I will guarantee this: if you’re creating valuable content consistently, actively engaging consistently, and showing up consistently, you will see results. It won’t be overnight, but it will happen.

If this is something you struggle with, this is where outsourcing to a professional can be really useful. (DM me if this is you and let’s chat!)

But if it’s something you really want to improve yourself, here are some of my top tips for consistency:

🌱 Focus on your output: instead of watching your follower number and obsessing over your insights, focus on what you can control until you get into the swing of it. This is all about habit-building, so set yourself goals around your output (post three times a week, post on Stories every second day, post two Reels a month, etc.)

🌱 Put time in your calendar and stick to it: Slot in time to be active on social media. If you’re relying on being ‘in the mood’ or ‘having some quiet time in the day’, it’s never getting done. So put 15 minutes in your daily schedule and spend that time being mindful and engaging on the platform.

🌱 Reduce the pressure, and reduce the quantity: A lot of pressure comes internally from a mistaken sense of needing to be online all the time. Relax. Maybe you really only have capacity for two posts a week - that’s fine. Reduce the quantity of your content, but ensure the quality is there.

🌱 Plan and prepare: It’s so much easier to be consistent with your posting when you’ve already done the work. If you have great content ready to go, you’re going to find it easier to maintain your consistency. So put some time in your calendar to actually sit down and prep your content a week or two in advance.

Which tip are you going to try next month to regain some consistency?

📷: .digital

01/04/2024

Are you ready to transform your social media content with just four simple mindset shifts?

We all get stuck in a rut, but here are four really important shifts you can make when thinking about creating your content:

🌸 Instead of selling - offer value. Promotional content is tricky, but if you think of it as selling, it can feel icky and that really comes across in your content. So focus on the value you can offer and the positive impact of what you do and that will fundamentally shift the tone of what you’re selling.

✨ Instead of self-promotion - focus on your ideal customer. It’s not about you, it’s about the impact you can have on your ideal customer. Stop talking about how great you are and start talking about the transformation you can help your target audience to achieve.

🍄 Instead of posting anything - create content aligned to your goals. I get it - you forgot to prep content and now you’re panicking and you’re posting whatever is in front of you. But instead of bombarding your audience with random posts for the sake of it, take a step back and actually create some content that is deliberate and considered, and in line with your business goals.

🍁 Instead of thinking of it as a chore - embrace it as a gift. Marketing a small business used to mean huge advertising costs, dreaming of a newspaper/magazine feature, or relying on people stumbling past. We now have free online platforms that have the power to put our own messaging in front of potential customers - you get to craft that narrative and showcase whichever elements of your business you choose - embrace it!

Pop the corresponding emoji below with the mindset shift you’re going to work on this week 🧡

📷:

27/03/2024

With a beautiful long weekend ahead to recharge, we have an opportunity to arrive in this fresh new quarter with renewed energy 🍁

A new week, a new month and a new quarter all landing on the same day makes my organised (and tragic!) little soul very happy - and the perfect excuse to review and realign your digital presence for the next few months.

Enjoy your long weekend and make sure you save this post ready to dive into the new quarter with a realistic goal & the start of an action plan to implement!

🍁 The first step is figuring out your objectives. What is it that you’re trying to achieve? Try to be specific and think a little deeper. This isn’t five year goal setting, it’s just over the next few months. Is it increase website traffic? Managing a consistent and sustainable content schedule? Connecting on a deeper level to your target audience? Reaching new and different people?

A lot of people gloss over this part and go straight to tactics. But setting objectives is really important and it completely determines the rest of the strategy. Your tactics and activity should be in direct correlation to what you’re trying to achieve for your business.

🍂 Want to connect to your audience? Let’s get more storytelling content in your schedule and push for DMs to deepen the relationship.

🍂 Want to reach new and different people? Let’s focus on Reels that really align to your brand or potential new platforms to explore so we can find more people who might be interested your business.

🍂 Want to increase your website traffic? Let’s be clear in your call-to-action, use link clicks and create beautiful content that makes people want to learn more.

My advice is to pick one to really focus on - that’s where you’ll see faster results, rather than diluting your efforts across eight different goals. Of course, you still need to balance through your content pillars and not harass people with the same push - but choose one major focus for the next few months and just see where you land.

If you need a little help - send me a DM with your goal, and I’ll give you a tactic to can implement immediately to start seeing results 💌

📷: .digital

08/02/2024

Social media can be a tricky road to navigate. It constantly changes, gives you everyone’s highlights with very little context, makes you feel like you’re never doing enough, but then at the same time is so incredibly valuable for creating a network, allows you to reach your target audience, and is an amazing source of inspiration.

If there’s one thing that will help you nail your socials and make the most of the platforms, it’s developing habits that don’t rely on you being in the mood, super motivated, or feeling creative and inspired to show up for your audience.

The only way to make sure you’ve got beautiful and valuable content, clear direction, a consistent presence and are building an engaged audience is through developing solid habits and actually sticking to them.

So where do you start? Well, let’s not overcomplicate this! Here are three core areas to start developing considered and meaningful habits for your social media activity:

📹 Content Creation: making fresh and new content, utilising the different functions, planning and preparing content for consistency

❤️ Engagement: how you behave when you’re on the platform, encouraging active conversation, developing relationships

🧪 Experimentation: staying on top of updates, researching and gathering inspiration, trying new things, analysing what’s working and what’s not

If you’re struggling with any of these, I can help! Send me a DM 💌 so we can chat about what you need to get your social media aligned to your business goals and actually working for you.

📷: .digital

06/02/2024

Just your little reminder that scrolling is not engaging.

Trust me - I love a good long scroll as much as the next gal. But let’s be clear - it’s not ‘work’ and it’s definitely not getting your closer to your goals. So here are four things you can do to avoid oncer-consumption and mindlessly scrolling on social media:

⏰ If you’re scrolling for inspiration and to check out what’s trending - set a timer. Give yourself the time to enjoy a scroll and see what’s happening, but don’t fall down a black hole in the name of research.

📝 Save posts that you love and feel inspiring, take notes of what you’re seeing and enjoying and make sure you’re actively absorbing content rather than scrolling thorough for the sake of it.

❤️ Actively engage with content you love - like, comment, share and save where it feels right and send love to those who are creating content you love. (This will also help the algorithm send you content that you’re more likely to love.)

⚡️ Unfollow accounts that aren’t inspiring you, and start curating your newsfeed better so that you’re consciously consuming content that you actually want to see.

Leave me an emoji with the tip you’re going to try this week ⏰📝 ❤️⚡️

📷:

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