Media Lion Marketing Group LLC

14/01/2023

Running a detailing business and looking for more customers? Social media should be your best friend.

There’s some misconceptions about using social media for marketing, so we want to help you sort through the bad info and get to what’s going to make a difference in your business.

First things first. Understand that posting to social media in itself, is not marketing. It’s good to build an audience and keep them up to date, and can lead to bookings, but it won’t be nearly as powerful as building carefully targeting campaigns toward the audience you want to serve.

Here’s some more detail on each of the points in the second slide.

1. If you don’t know where to start when it comes to your ads creative content, working with a post you have that’s already done well can be a good place to start.

2. Figuring out what you’re able to pay for a customer and still remain profitable is one of the most important steps you can take on the path to successfully marketing your business. Consider some of the following : What is the average value of a customer to your business? What are your profit margins? How many times do they come back? So on and so forth. This should help you figure out a reasonable ad budget that will help you scale profitably.

3. Never, under any circumstances should you use the “Boost Post” button on Facebook or Instagram. It is a surface level ad machine that’s really designed to take your money. Use the actual ads manager in your Facebook business account and put the real marketing machine to work.

4. Figure out what area you want new customers from. Are you a mobile retailer?We recommend working a certain region or zip code and building a reputation there before expanding out too much. The world is your oyster on this one. Brick and mortar with a fixed location? Start with the area around your shop, or focus on neighborhoods that might have a concentration of your ideal customer.

5. Before running your ad, it’s best to come up with an offer. Some sort of special deal to help incentivize new customers even further can go a long way.

If you use all these points correctly you WILL get new customers.

26/01/2021

This could be the most important item on the list...

Be social!

Many businesses underestimate the power of staying in front of their customers, and the impact that can have on their sales and overall growth.

Not only does it have the power to increase the brand loyalty of your current customers, but it can also increase referral business as well!
..And SO much more!

19/01/2021

Second tip for increasing referral business is...Thank them!

14/01/2021

First tip for increasing referral business: Email newsletters.

Many small businesses are overlooking this simple yet powerful tool. If you’re in the auto repair or sales business, you could be missing huge amounts of return and referral business!

We all know the power of reminders. You may put them on your phone, or on a sticky note that ends up on your fridge, and if you’re like us, maybe you just write them on your palm😂🖐🏽✍🏽

My point is... If you’re not using email to keep in touch with your customers, you’re not reminding them!

Remind them you’re there to help!

Special offers, discounts, or general updates about your business (as long as they’re interesting from your customers perspective) are all great ways of staying top of mind and reminding your customers about your business!

By staying top of mind, you’re more likely to be brought up in conversation and receive referral business, as well as more frequent return customers.

12/01/2021

One of the most common questions we get from auto repair owners is: 'What's the best way to get more referrals - WITHOUT spending more money on marketing?'

So, we compiled a list! Here are the top-5 non paid marketing strategies for auto repair shops to increase word-of-mouth referrals.

1. Email newsletters - Believe it or not, email is still a highly effective way of staying in touch with your customers. Now, nobody wants spam in their inbox. However, if you're providing valuable info about your shop or promoting discounts, coupons, or other special offers - Your return business will likely increase! And in turn, you're giving yourself more opportunities to wow your customers and get referral business from them!

2. Thank them for their business! - This is easy to overlook, and goes a long way with your customers when it's not overlooked! We've seen time and again, shops that appreciate their customers and provide them with a memorable customer experience are more likely to receive referral business. A simple thank you could result in years of new business!

3. Be active on social media. - Everyone knows the power of social media when it comes to staying in front of your customers. By staying top of mind, you increase your chances of being brought up in casual conversation between your customer and that would-be referral! Make sure your content is interesting and helpful from your customers' perspective.

4. Get reviews! - The key here is to ask. Most businesses simply don't ask for reviews, therefore they don't get many! If you're providing your customers with a great service and experience, then theres no reason they wouldn't happily leave you a review, don't be afraid to tell them it will help you out! When prospective customers are searching for a place to have their car serviced next, they're most likely to go with whoever is local with the highest number of reviews. Good and bad! Even a neutral review will help you more than no reviews at all. If they see a friend or acquaintance of theirs has checked in at your business, bingo.

5. Ask for referrals! - Lastly, we think the final key to getting more referral business to your shop is largely the same as getting more reviews in step 4. Just ask! If you're coming through on the promises you make to your customers, they will not only refer you business, they'll be happy too! You've given them a great experience, saved them money, and helped them stay on the road - Why wouldn't they want the same for their friends and family?

There you have it! These are what we have seen to be the top non-paid strategies to receiving more referral business for your auto repair shop. They're not necessarily listed in order, nor is it a complete list. However, they are all free, can be easily incorporated into your standard marketing practices, and have proven to be effective!

12/08/2020

It is important to inform your customers about the status of your company. To create real connections virtually, maintain online presence & consistent communication to assure them that you’re operating properly. This allows you to connect with customers and let them feel that you are here to help anytime.

05/08/2020

It will probably take some effort to create and adjust to new fitness routines. However, if you are consistent in doing exercises at home, it will truly optimize your mental and physical health.

03/08/2020

We think cleaning is one of the most productive ways to spend all the time that we have right now. How is your family dividing house chores during the past few months everyone? 😊

30/07/2020

We must take this opportunity to rethink the way we eat and live in order to help build a healthier and more sustainable lifestyle.

29/07/2020

The best thing about being human is that we keep growing. Review the basics first and if you have spare resources you could take online courses, do a task, make a picture, listen to a podcast or simply read. There is so much learning that suits different learning styles. What’s available for you?

28/07/2020

After years of rushing around between work and home and school and other activities outside, we are all just here! Amid the pandemic, there’s an opportunity to spend quality time with loved ones. Grab it! 😊

23/07/2020

Let me share 7 Productive ways to spend all the Time you may have right now! Starting with no. 7 👆🏻

There’s a good chance that you’re experiencing a wide variety of emotions right now because of the sudden shift in your daily routine. Those emotions will not allow you to focus and be productive. Rather than judge yourself for feeling that way, accept that you have no control over the situation & you have no choice but to accept it. Once you do this, you can create a room for your mind to focus on what really matters.

18/07/2020

Working from home doesn’t have to mean putting professional growth on hold. Use this time to focus on what really matters. Have a great weekend everyone!

16/07/2020

Is time going faster for you?

13/07/2020

“Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility.”

https://www.digitaldoughnut.com/articles/2018/february/7-reasons-why-social-media-marketing-is-important

09/07/2020

“75% of people never scroll past the first page of search engines"
http://bit.ly/2mauz8M via

junto_digital

07/07/2020

Covid19 has brought the world to a halt! Do you have a definite plan on how to recover when it picks back up?

01/07/2020

According to statista.com, Coronavirus has had a direct impact on in-home media consumption around the world, with more than 40 percent of consumers spent longer on messaging services and social media.

People may be at home, but they're definitely online! 🤟🏻

12/04/2020

Happy Easter from Media Lion Marketing🦁.

Hope all have a wonderful holiday. 🐰❤️

31/03/2020

Members of Adweek’s Advisory Board, Brandweek’s Steering Committee and other leading figures like Jo Ann Ross and Martin Sorrell share their insights.

27/03/2020

LOOK FOR THE HELPERS!! We love and appreciate all that you do.

21/03/2020

Hoping everyone is staying safe and practicing social distancing. Times are tough now, and we need to all do our part.

Keep up on personal cleanliness, and make sure to tell your family you love them. We will prevail!!!

16/03/2020

Follow Media Lion Marketing Group on Instagram. 🦁Stay in tuned for all updates on digital marketing.

2020 has gotten off to a really rough start, with the corona virus at its peak. Let us all hope and pray we can all put this behind us and make the second half a memorable one. 😪🙏🏻

06/03/2020

If you want to be great, you need to do great. No excuses!!!

17/02/2020

Implementing the proper SEO strategies can prove to be the make or break component of a business's online presence.

#2020

https://www.youtube.com/watch?v=OUqMSy_vNys

In this video you’ll see my exact SEO strategy for 2020. Here’s a breakdown of what you’ll learn in today’s new video: #1: I’ll show you how to do keyword re...

12/02/2020

12/02/2020

Optimizing Facebook ads isn't as easy as many people make it to be.
There is a ton of articles about Facebook ad optimization.

However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”

Optimization implies that your campaign outcomes will improve as a result.

It is among the key things that separate the successful unicorn ad campaigns from the rest.

This article is about the Facebook ad optimization hacks that really help you take your campaign to the next level.



https://adespresso.com/blog/10-facebook-ad-optimization-hacks-for-massive-success/

Facebook ad optimization will save you a significant amount of time and resources in the long term. Here’s our Top 10 tactics you can try right now:

10/02/2020

If only it was that simple.

Many factors go into ranking high on google search.
-A secure & accessible website.
-Page Speed
-Mobile Friendliness
-Domain Age etc.

Don’t let your competitors get the best of you!

09/02/2020

We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the digital marketing landscape.

https://adage.com/article/industry-insights/4-digital-marketing-tips-take-your-business-next-level-2020/2224551

If you haven't begun thinking about new marketing strategies for your business, now is the time.

07/02/2020

Facebook is regularly updating the algorithm for what content is shown on your timeline, and this year brought about some big changes, especially for business pages.

If you run a business and are struggling to gain a following online, this article from our friends at Hootsuite could give you some valuable tips for growing your page.

https://blog.hootsuite.com/facebook-algorithm/

In 2020, Facebook is giving people more direct control over what they see, which has important repercussions for the Facebook algorithm.