Benrajeev Cañas

02/09/2021

One of the most crucial aspects of a successful new business launch is marketing. And you'll need the correct marketing tools to sell your company efficiently.

A set of well-designed, on-brand marketing materials may help you connect with your ideal customers and clients, spread the word about your products or services, increase your credibility, and generate a lot of talk about your company.

The 5 marketing materials you need to start a business
1. Logo
2. Business cards
3. Website
4. Postcards and flyers
5. Brochures

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31/08/2021

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” – anon

Here are the common types of Content Marketing:
👥 Social Media Content Marketing
ℹ Infographic Content Marketing
📰 Blog Content Marketing
🎧 Podcast Content Marketing
🎥 Video Content Marketing
💵 Paid Ad Content Marketing

Your content marketing efforts will be more powerful and productive in converting leads and reaching your target audience if you follow a strategy.

☑ Set SMART goals.
☑ Determine your KPIs.
☑ Choose your content channels.
☑ Decide on the type of content.
☑ Set a budget.
☑ Create and distribute the content.
☑ Analyze and measure results.

HIRE US to identify which sort of content works best for your company/audience and also content marketing strategy to start increasing your bottom line immediately. 💹

31/08/2021

Having trouble in attracting, engaging, and retaining an audience? Do you know what Content Marketing is?📑

Content marketing is the creation and dissemination of relevant, helpful content to existing and future consumers, such as blogs, newsletters, white papers, social media postings, emails, videos, and the like. When done correctly, this material shows knowledge and demonstrates that a firm loves the individuals to whom it sells.

Importance of Content Marketing
Content marketing is a tried-and-true strategy. It also gives you a competitive advantage. Consider the following facts on content marketing:
📌 Blogs generate 67 percent more leads than non-blogging businesses.
📌47% of buyers examine 3 to 5 pieces of information before speaking with a sales representative.
📌Companies that employ content marketing grow at a pace that is roughly 30% greater than those that do not.
📌 72% of business-to-business (B2B) marketers believe content marketing boosts engagement and the amount of leads they produce.

Create content to attract, engage, and sell, allowing your expertise and unique value to come through. With little forethought and methodical content marketing, you can reach the appropriate individuals and create brand loyalty.

To learn more about how Content Marketing can help with your social media strategy, check out our free social media management.

30/08/2021

There’s four more things to put in place before pressing the go button 🖱️ on your new smart chat assistant.

🪢 Ensure Knowledge Base is Up to Date 📅 - chatbots serve up existing articles from your help center. If you don't have any current, well-written, and easy-to-understand assistance articles, the chatbot will only show them to your consumers. The first step in investing in AI should be to build a comprehensive knowledge base.

🪢 Understand your Metrics 📈 - you'll need a mechanism to measure the impact of your chatbot and AI strategy in order to track its progress. If you're not already tracking the data you'll need, get them up and running before launching a new initiative. You'll be blind if you don't.

🪢 Build ⚒️ your Processes - chatbots and AI can only function inside the parameters of the processes you've already established. If your current customer service process is chaotic, introducing another system would simply make things worse and leave you with a mess. Prioritize process above automation. Before speeding up the process, be sure it works.

🪢 Develop your chatbot’s tone and voice - It's important for your chatbot to have a personality. Your chatbot's tone and voice can make clients feel assured and cared for.

Looking for someone who can do these processes for your Business? We can help you setup and launch 🚀 the Chatbot that you desire.

We provide quality services at a reasonable price. So, what’s taking you so long? Talk to us now and let us help you automate your business and be up to date.
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30/08/2021

Your clients, leads, and audience members want you to provide them with useful material. And that content must reach audiences in a way that feels natural and genuine rather than being intrusive.

This is where content marketing comes in. It's the process of attracting, engaging, and delighting your target markets.

There are many different sorts of content marketing that you may use or choose for your strategy; here are a few of the most popular:

✅ Social Media Content Marketing - There are a number of platforms like Facebook, Instagram, Pinterest, LinkedIn, Snapchat to work with and several ways you can create and share content on each of them.

✅ Infographic Content Marketing - a mix of simple wording, short statements, and clear images, infographics.

✅ Blog Content Marketing - you can do things like promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information.

✅ Podcast Content Marketing - Podcasts allow for a lot of creativity as they can be about any topic of choice.

✅ Video Content Marketing - can boost conversions, improve ROI, and help you build relationships with audience members.

✅ Paid Ad Content Marketing - can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing.

You just have to choose the right strategy for your business to bloom.

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29/08/2021

A chatbot is similar to a regular application. There's an application layer, a database, and APIs for contacting other administrations. Users may easily access chatbots, which adds to the application's complexity. However, there is a common issue that needs to be addressed. It is unable to comprehend the customer's strategy. 👇

📜 The range of ways to develop a chatbot is one of the most fascinating aspects of the chatbot software ecosystem. The underlying technology can differ significantly, but it all boils down to your objectives. At the most basic level, most consumers are familiar with three types of chatbots:

1. Rules-Based Chatbots – These chatbots follow pre-programmed rules and are frequently created through a graphical user interface in which a bot builder creates paths using a decision tree. 📌

2. AI Chatbots – After an initial period of training by a bot creator, AI chatbots will learn on their own. 📌

3. Live Chat – Sales and sales development teams are the primary users of these bots. They can also be used by Customer Service departments, as live chat provides a more straightforward way to address inquiries in real time. 📌

At Benrajeev Cañas, I offer different Chatbot Development packages.

Feel free to browse my page.

29/08/2021

What really are the value of chatbots? We often ask ourselves what are its value. So let’s talk about it! 👇

Automating as many of your procedures as possible is one method to stay competitive in modern business. The rise of self-checkout at grocery shops and ordering kiosks at restaurants is proof of this. 👾

1. Save Time & Money 🤖
Organizations save time and money by automating discussions that would otherwise need an employee to respond. This time and money can then be devoted to other initiatives.

2. Generate Leads & Revenue 🤖
Direct messages are used by chatbots to obtain information needed to deliver efficient help. For example, one question that is likely to be posed in every encounter is why users are visiting your page.

3. Guide Users to Better Outcomes 🤖
Customers don’t always know where to go to find the information they’re interested in. In fact, your customers may not even know what it is they’re interested in.

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28/08/2021

📌By now, you've probably heard that content is king. But why is that? The days of reprinting uninspired classified ads in the local paper are long gone.

With that out of the way, let's look at some of the other reasons why content development is so crucial!
📜Establishes trust—Providing excellent content on a regular basis will keep people coming back, and they'll come to know you and your services.
📜Brand recognition—By continuously producing fresh material, you'll be able to establish a collection of outstanding photos and resources that characterize your brand.
📜Assists SEO—If you use SEO, you're improving the possibilities that a potential buyer will find you.
📜Generates leads—When your content piques someone's curiosity, you've started a relationship, or generated a lead.
📜Demonstrates your expertise—In addition to assisting potential clients with an issue, frequently publishing content is a terrific method to demonstrate your experience in your sector.

📌Make content that motivates, informs, or entertains your target audience.

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✔️Contact us today for more information about content creation!

28/08/2021

⏩To refresh your memory on some of the primary benefits of content development, we'd want to simply remind you why all of this matters. ⏪

🏆Brand awareness

🏆Lead nurturing

🏆Consumer retention

🏆Customer service

🏆Good content demonstrates value

🎗Is creating content a time-consuming task? Yes, but it's also a worthwhile investment. It's critical to either work on content production on your own terms or hire someone to do it for you.

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27/08/2021

All is not lost if you've struck a creative wall 🧱 or are going through the motions of a grey area in your content development.

✍️ Be Practical - Put yourself in the shoes 👟 of your viewers.
✍️ Get Creative - Modify the way you provide content.
✍️ Curate Content - Instead of inventing something revolutionary and new, curate something.
✍️ Successes and Failure - People enjoy hearing both the highs 🔋 and lows 🪫 of a story.
✍️ Delve into Archives 🗄️ - Revitalize outdated content.

If in doubt 🤷… ASK :

❔ Ask the Audience - To modify your future approach, conduct a straw poll or dig deeper into the intricacies with your audience.
❔ Ask a Friend - If you're stuck for ideas, talk to a buddy or confidante.
❔ Ask the Expert - Your audience is likely to enjoy the opportunity to improve their skills if you learn.
❔ Ask a Guest - Accept guest blogs as a way to give someone else in your field exposure through your platform.

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27/08/2021

👉So, what exactly is graphic design? These graphic design examples are a solid start, but they don't tell the whole story.

📝Graphic Design basis
👉It is necessary to grasp the parts and concepts that make up graphic design in order to properly comprehend the meaning of the term. To produce visually appealing and compelling designs, elements are employed in combination or opposition to one another.👈
Color
Form
Line
Shape
Texture

👉Graphic designers also follow design principles, which are essentially a collection of standards that aid in the composition of a design. These fundamental concepts help in the creation of the piece's balance and stability.👈

📝These Graphic design principles include:
Balance
Contrast
Emphasis
Movement
Proportion
Rhythm

The old adage goes that "rules are made to be violated" and this is certainly true in this situation.

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26/08/2021

Graphic design is often chosen by personal preference. However, the best graphic design appeals to your demographic and audience, not what you like best.

♨️Printing Brochures May Require More Time and Work than Some Other Materials - If you plan on printing brochures, you need to understand that this may require more time and work than other types of materials like postcards and letters.
♨️Remember that the Materials Reflect on your Company - The graphic design of your marketing materials will reflect on your company.
♨️Make sure the Printer has Extensive Experience with your Order Type - Choose a printer that has extensive experience with the graphic design involved in your order type.
♨️The Right Size, Placement, Text, and Visual Appeal are Critical - Every element of the graphic design is important to the finished material, whether you are printing brochures or you are just sending out a coupon to loyal customers.

At Benrajeev Canas, I offer Graphic Design services.

Feel free to browse my page.

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26/08/2021

Building your company identity starts on the inside, so your employees must be committed to the brand. A well-designed marketing piece helps the audience see past the graphics to the message, but it’s the appealing graphics that reel them in.

💠 How can graphic design help in external communication? 💠
☢️ It create events presence
☢️ It produces Brochures/ Flyers & Promotional handouts
☢️ It creates Campaigns
☢️ Advertising booster
☢️ Social promotions
☢️ It improves content marketing
☢️ It contributes to the Internal and Facilities branding
☢️ It corporates stationery & promotional items
☢️ It provides Facebook promotions

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25/08/2021

You are your brand. If you can’t clearly articulate what your brand stands for, then you’re probably going to struggle to convince prospective customers to buy from your business over the competition.

Our branding services can help you identify your core principles and package those values in a message that resonates with your audience.
🌸 Business, product, or service name selection
🌸 Developing brand identity usage guidelines
🌸 Brand messaging statements
🌸 Brand marketing and promotion strategy
🌸 Developing marketing collaterals
🌸 Presentation design
🌸 Customer persona development
🌸 Logo design
🌸 Brochure and stationery design
🌸 Vision and mission statements
🌸 Packaging and product design
🌸 Website design and development
🌸 Email and landing page design

Businesses need to find a way to stay true to their brand messaging, voice, and values while still taking advantage of social media’s inherent strengths.

Get on board with this trend today and see what a difference a good community manager can make to your business’s success!

If you need someone to help you in your business, Talk to us!

25/08/2021

👇How do you build a successful brand? When we talk about marketing, what we really mean is that we're talking about promoting our own brand. Building a brand takes time, and when we talk about branding on a larger scale, it is the single most important aspect of your business to manage.

📍Are you a business to consumer or business to business brand?
Recognizing who your audience is (or will be) for a new business can have an impact on your brand and how it is recognized and accepted.

📍What Brand Values do you want your business to embody?
Consider your brand values to be the cornerstones of your company.

📍Work on a branding message
Consider your brand values to be the cornerstones of your company.

📍Make your branding consistent
All of your branding must be consistent to establish a strong brand.

📍Don’t be afraid to update your brand or create other brands to work with your corporate brand

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24/08/2021

👉 Most marketers understand visual branding using images, colors, logos, and the like, as well as branding using the written word. Very few of us understand that it is possible to create your own sounds and music that align perfectly with your brand attributes.
👉 Organizations often use sound and music in their marketing: for podcast introductions, business video soundtracks, TV and radio commercials, on trade show floors and at vendor boots, as walk on music when a CEO gives a speech, within software products, and as part of online learning programs.
👉Some of the most famous uses of original sound for branding purposes are "sonic logos" of a few easily remembered musical notes to capture the essence of an organization or product. Here are four examples of well-known sonic logos:
👍Skype ringtone
👍Apple startup chime
👍NBC network ID
👍Intel Inside Leap Ahead

👉Sonic branding is an exciting way to showcase who you are and to make that brand identity memorable.

Get in touch to learn more!

24/08/2021

📋What Is Social Media Management? Social media management is the process of Monitoring online discussions, partnering with influencers, offering community service, and monitoring, measuring, and reporting on social media performance and ROI are all part of social media management.

How Do We Begin? Don't panic if you don't know where to start when it comes to social media management. Many marketers are perplexed by this concept.

📋You must accomplish three key things in order to get started on the proper foot.
Here are the keys that will guide through your Social Media Management
✍️Conduct a social media audit
✍️Decide on the right social media platforms
✍️Analyze your target audience

📋Why did we choose these three activities to highlight?
✍️Because completing them will give you essential information that will help you focus your social media marketing efforts. As a consequence, you'll be able to focus your efforts on methods that work while reducing the number of strategies that don't.

If you need someone to help you in your business, Talk to us!

23/08/2021

👍 It is essential to use platforms that are frequently used by customers in order to reach out to your target demographic more effectively.

Nothing beats these social media networks , where most users spend the majority of their time ⌚ during the day 🌅 and night 🌃.

As a social media firm 👥, you may wish to capitalize on these consumers' behaviors, which may help you generate significant leads.

These social media platforms 📲 assist you in attracting the appropriate consumers with the ✔️ right information at the ✔️ right moment, as well as in showcasing your product or brand to potential buyers at the ✔️ right time.

This is how such social media websites' mechanisms function 👇.

🔘 It allows you to make the most of your social media marketing strategy.

Your consumers will be able to get to know you 🕵️‍♀️ and relate to your tales on a more personal level 🎚️, which is precisely what you need as a business owner 👨‍💼 in this digitally linked w🌍rld.

We offer a helping hand for your business to grow!

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23/08/2021

Social media has evolved into the most prominent and significant virtual environment, where the platform is ✖️ not only utilized for social networking but is also an ✔️ excellent tool to digitally advertise your business and products.

The 💪 strength of social media is remarkable since it allows you to ▪️ reach a huge number of people within sec⏱️nds of publishing an ad ▪️ lowering your expenses and ▪️ ️ensuring that your advertising reach your target audience through these social media commercials📺.

With over 59 percent of the w🌎rld's population using the internet, marketers must not ✖️ pass up the opportunity to sell on these digital forums where they may reach the greatest number of prospective consumers when compared to print 🖨️ or broadcast 📡 media marketing .

🔊 Social media networks are available to anyone 🔊, allowing businesses to track the actions of their customers or potential purchases.

For more tips and updates, visit our pages on IG and Linkedin too.
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22/08/2021

Having issues with your business because sales haven't risen in how many years?
Or are you being assaulted by the burden you've been carrying as a result of less sales? 🤔

Congratulations 🎉! You discovered ME! 👨‍💼

Animated video is an intriguing tool that may help you communicate your message more thoroughly.
Here are some facts that will persuade you to utilize video more in your marketing:
➡️ Including video on a landing page may boost conversions by up to 80%.
➡️ After seeing a video, 64% of viewers are more likely to purchase a product online.
➡️ Video accounts for one-third of all internet activity.
➡️ After watching a product/service in a video, 50% of executives seek additional information.
➡️ According to YouTube, consumers view more than 3 billion hours of video every month.
If video✖️ isn't already a component of your content marketing plan , ✔️ now is the time to start utilizing it to advertise your product.

We are professional in Editing Videos for your businesses. Increase your customer engagement now. Be competitive! Do not waste more time. Hurry and Talk to us!

22/08/2021

Video marketing is the newest and greatest thing to happen to organizations ❗❗ . More than half of firms have started utilizing videos to advertise 📽️ their products, with more than 80% adopting video content as their primary marketing strategy 📋.

But, what does this mean for your company? Should you follow suit and produce videos for marketing purposes? 🤔

Today, we'll discuss the significance of video creation for businesses. In the end, you'll discover that video creation is critical for digitally promoting your business and items.

How Important is Video Production for Businesses? 🧐
👉 Videos Boost Conversions
👉 Videos Offer an Excellent ROI
👉 Videos Install Confidence

According to reports, adding a video on your landing page will help your website rank higher 🥇 in Google searches 🔎.

Now that you know more about the importance of Video Editing, what are you waiting for? Feel free to check our page for some video editing sample

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21/08/2021

The w🌏rld has gone d📱gital, and entrepreneurs are attempting to advertise their enterprises as effectively as possible by enlisting the help of the top video editing firms 🎥.
People are increasingly turning to social media 🤳 to learn about what's new 🔎 and to differentiate between firms that offer similar services.
By the way, what exactly is video editing? 🤨

The modification and arranging of video footage is known as video editing. All video content, including films and television shows 📽️, video ads 📹, and video essays 🎞️, is structured and presented using video editing.

Video editing software for home computers 🖥️ has significantly democratized video editing in recent years. Because video editing may be complex and time-consuming 🕑, various technologies have been developed to help individuals with this work.

Finally, excellent video animation captures 📸 the interest of the audience and entices them to stay 👩‍❤️‍👨.

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21/08/2021

Do you wonder if you really need to employ a professional web designer? 🤔 Consider that web sales in 2015 reached $341.7 billion for the year. This demonstrates that if you want to run a successful business in today's market, you must have a strong internet presence. 💪👩‍💻

Your website is the online representation of your company. And if your website isn't ✖️ simple to use, ✖️ easy to understand, and ✖️ visually appealing, you may lose revenue 📉 or go out of business 🏚️.

If you're developing a new website and can't decide whether to hire a professional web designer or create it yourself, consider the following. 👇

✔️Customization is Key
✔️Search Engine Optimization (SEO)
✔️Time and Money Saver
✔️New Technology

Hiring us may appear to be a more expensive investment at first ☝️, but the greater probability of success surpasses the initial expense 📊. It not only benefits your business, but it also enhances your customers' experiences 💆‍♀️ and raises their lifetime value 👩‍❤️‍👩.

If you are looking to create a new website for your business, Contact Us via Calendly!

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20/08/2021

20/08/2021

A company website is now just as vital as a store 🏬, an office 🏢, or a phone number 📟. According to study, six out of ten customers prefer companies to give online information about their products and services. Why wait any longer when your clients are seeking for you? 🤔 If you own or operate a business that hasn't yet made the move online, now is the moment. 👇

Here are some reasons that will make you question why you didn't do it sooner.

▪️ Online Presence 24/7
▪️ Information Exchange
▪️ Credibility
▪️ It Cuts Costs
▪️ Market Expansion
▪️ Consumer Insight
▪️ Advertising
▪️ Competitors Online
▪️ Customer Service Online
▪️ Growth Opportunity

Websites in general are a fantastic tool for directing potential investors to a certain place. It displays what your company stands for 📊, what it has done 📚 , and what it is capable 👨‍💻 of accomplishing in the future.

If you don't have a website, your competitors almost certainly do, which means you're missing out on new customers and the chance to be at the top of their minds. 😕

At Benrajeev Cañas, we offer different social media management packages.