07/10/2021
Beauty photography can be one of the most challenging photography styles to get right. Whether you’re creating editorial content for magazines or capturing a particular makeup product for an advertisement, beauty photography requires a close collaboration among the photographer, model, and stylist.
5 Beauty Photography Tips
1. Choose the right model
Because the model plays such a big role in beauty shots, you need to find someone you work with well and who brings the right energy to the scene. Find a model who is confident and takes direction well, and don’t be afraid to choose unconventional looks over traditional beauty.
2. Get a macro lens
In addition to a high-resolution camera, it’s a good idea to have a macro lens for your shoot. Shooting with a 90mm or 105mm lens will allow you to get closeups of your model’s eyes, lips, and jewelry. You’ll be able to get sharp, detailed photos without any grain.
3. Create a moodboard
Essentially, it’s a scrapbook of concept art you can show to your model and stylist to make sure you’re all on the same page. Leaf through magazines or a search engine to find images that are similar to what you have in mind for the shoot. Find a few different images that show the makeup, lighting, and costume styles you want to draw from.
4. Choose a backdrop color
While it’s common for beauty photographers to use a standard white, grey, or black backdrop, those aren’t your only options. Some photographers like to use colored seamless backdrops, which can give a different look and feel to your finished product. You can get a variety of shades out of a single color — if you know how to light it properly.
5. Use minimal retouching
While it’s standard practice to retouch beauty images, don’t go overboard. The more you get right on set, the less you’ll have to do in Photoshop, and you’ll avoid images that appear over-processed or fake.
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