Exclusive thought leadership & consumer insights for the retail & CPG brands sector in SA/Africa
In 2024, Africa's overall growth is forecasted at 4.0%, a notable increase from 3.3% in 2023, positioning it as the second-highest globally, trailing only Asia (4.8%)
In 2024, Africa's overall growth is forecasted at 4.0%, a notable increase from 3.3% in 2023, positioning it as the second-highest globally, trailing only Asia (4.8%).
By Louise Burgers, Retailing Africa Editor. Consumers want to be happy; they want less stress, more convenience; and they want to be heathier. How can brands make it happen?
By Louise Burgers, Retailing Africa Editor. Is it time for a total rethink of media and brand communications strategy in the current chaotic trading environment?
By Terena Chetty, 1Africa Consulting Head of Strategy. Retailers need to bring in all the (jingle) bells and whistles to attract customers this festive season.
By Kirsty Bisset, HYH Durban MD. Rewarded behaviours can include repeatedly purchasing certain products, visiting certain venues, or performing certain tasks.
The key to thriving amidst adversity and the catalyst for growth are engaged employees. An exclusive ebook from Bateleur Brand Planning.
eBOOK Shifting legacy thinking: There has been a fundamental shift in marketing strategy in the last couple of years due to the radical changes in consumer behaviour during and following on from the pandemic and the acceleration of digital technologies enabling ecommerce. Marketers now find themselves in a “Zone of Uncertainty”, where change is necessary but legacy thinking impacts effectiveness. The White Paper, Shifting Legacy Thinking in Marketing, exclusive to Retailing Africa, produced by Group CEO Dermot Latimer and Strategy Director Carla Gontier, does a deep dive into the challenges marketers are dealing with, while advising how to future-proof your marketing strategy. https://retailingafrica.com/blog/2023/11/06/ebook-shifting-legacy-thinking/
#2024
Find out how to future-proof your marketing strategy with The Point Group White Paper, 'Shifting Legacy Thinking in Marketing', which does a deep dive into the challenges marketers are dealing with.
By Terena Chetty, 1Africa Consulting Head of Strategy. Here’s how to hit the ground running in 2024, after this year’s accelerated activity and emerging trends.
By Kirsty Bisset, HYH Durban MD. The African consumer goods industry is embracing sustainable packaging initiatives to address environmental concerns – but beware the challenges.
By Louise Burgers, Retailing Africa Editor. BOS, Cotton On, Toys R Us, Makro and Unilever, are right on trend with their brand collabs to capitalise on key events, culture moments or societal issues, while giving back.
How are consumers dealing with rocketing grocery prices - what items are they cutting out, what are they keeping on the shopping list? Brand Planning finds out
How are consumers dealing with rocketing grocery prices - what items are they cutting out, what are they keeping on the shopping list? Bateleur Brand Planning finds out.
By Bruce Ross & Chris O’Brien, Point Group. How global and local retailers are using technological advancements to influence consumer behaviour and create interconnected and deeply tailored shopping experiences.
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Independent retail and brand news in Africa
A real-life experience with your brand encourages customer connection & sales, writes , MD , Durban
By Kirsty Bisset, HYH Durban MD. A real-life interaction with your brand encourages customers to connect with it, which leads to higher sales.
An online trade marketing strategy these days is key in collaborating with shopper marketing teams, says Mike Smollan, Smollan Chief Growth Officer
By Mike Smollan, Smollan Chief Growth Officer. Trade marketing needs to work together with shopper marketing to create a clear and consistent retail experience that benefits both consumers and trade partners.
This decade, 64% of shopping will move online, say shoppers surveyed in latest Future of Retail report
Shopping via retail apps is rising in South Africa, expediting ecommerce growth, says Parusha Partab, group strategy director at Wunderman Thompson South Africa.
Here’s how generative AI can help productivity & personalisation in sales and service, advises VP & Country Leader.
https://retailingafrica.com/blog/2023/08/14/productivity-personalisation-in-sales-service-with-ai/
By Zuko Mdwaba, Salesforce SA VP & Country Leader. Here’s how generative AI can help productivity and personalisation in sales and service.
Producers & consumers can take steps to reduce plastic use & waste, & increase recycling of plastics - how to from
Producers and consumers can take steps to reduce plastic use and waste, and increase recycling of it, emphasises Heather Sheard, technical coordinator at the Institute of Waste Management of Southern Africa (IWMSA).
Well-designed loyalty programmes help businesses retain customers with rewards & also making them feel valued, explains Group
Well-designed loyalty programmes can help businesses retain these customers by offering rewards and incentives that make them feel valued and appreciated, explains Gordon Wilson, Achievement Awards Group business development director.
Major manufacturers expand their retail footprint on the continent as grocery retail evolves rapidly, reports
Grocery retail in Africa is evolving rapidly, driven by demographic change and advances in technology. Research business Trade Intelligence is documenting the disruption, as major manufacturers expand their footprint on the continent.
Fit Finder Is the first South African tool to put digital sizing at shopper fingertips online, says , CEO,
By David Cohen, Superbalist CEO. With advanced technology at shopper’s fingertips, consumers just choose the item of clothing they like, answer a few questions, and then get an immediate AI-driven recommendation on the right size.
AI-driven personalisation enhances customer engagement, explains , MD
By Kirsty Bisset, HYH Durban MD. As consumer expectations continue to evolve, retailers are embracing innovative technologies to enhance the shopping experience and stay ahead of the competition.
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Have you joined Threads yet? Meta’s new social media app has threatened Twitter’s supremacy in the socials space after Elon Musk crudely clipped the blue bird’s wings. This isn’t a “battle of the billionaires” as some media clickbait asserts – this is the beginning of an uprising again...
Retail stores of the future require a fundamental shift: the withdrawal of technology from front & centre to the background, says , MD https://retailingafrica.com/blog/2023/07/04/qa-the-invisible-tech-driving-the-future-retail-store/
Building the retail store of the future requires a fundamental shift in perspective - the withdrawal of technology from the front and centre to the background, says Peter Ludi, redPanda Software MD.
Africa's drinks market is growing, with Coca-Cola & Pepsi in carbonated growth; Diageo, Heineken & ABInbev driving alcohol sales, says , Tanzania.
There is large-scale growth across multiple beverage markets in Africa, with Coca-Cola and Pepsi in the carbonated sector, and Diageo, Heineken and ABInbev driving alcohol sector growth, says Warren Brett, Smollan Tanzania, SEA Region Executive.
With foreign exchange shortages plaguing sub-Saharan African economies, Ndosi, explains how to overcome liquidity challenges & promote trade finance.
With foreign exchange shortages plaguing sub-Saharan African economies, Bank One’s Head of Trade, Gerald Ndosi, explains what measures can be taken to overcome US dollar liquidity challenges and promote trade finance.
The combination of AI & Metaverse technology presents massive opportunities for that understand current customer engagement insights/trends, writes editor https://retailingafrica.com/blog/2023/06/29/trending-ai-metaverse-combo-supersizes-strategy/
By Louise Burgers, Retailing Africa Editor. AI will amplify the growth of the metaverse and the combination of these evolving technologies presents opportunities for Chief Marketers.
Building brand equity is essential to successful marketing & branding strategy - modern PR plays a pivotal role in this process, advises , MD
By Michelle Cavé, Brandfundi MD. Building brand equity is essential to any successful marketing and branding strategy, and modern PR plays a pivotal role in this process.
FREE INVITE to the impact of on https://mailchi.mp/retailingafrica/newsletter-6-june-2023
Our newsletter is out with & & on & a FREE INVITE to the impact of on retail lecture http://mailchi.mp/retailingafrica/newsletter-6-june-2023
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