Retailing Africa

19/01/2024

In 2024, Africa's overall growth is forecasted at 4.0%, a notable increase from 3.3% in 2023, positioning it as the second-highest globally, trailing only Asia (4.8%)

In 2024, Africa's overall growth is forecasted at 4.0%, a notable increase from 3.3% in 2023, positioning it as the second-highest globally, trailing only Asia (4.8%).

16/01/2024

By Louise Burgers, Retailing Africa Editor. Consumers want to be happy; they want less stress, more convenience; and they want to be heathier. How can brands make it happen?

15/01/2024

By Louise Burgers, Retailing Africa Editor. Is it time for a total rethink of media and brand communications strategy in the current chaotic trading environment?

06/12/2023

By Terena Chetty, 1Africa Consulting Head of Strategy. Retailers need to bring in all the (jingle) bells and whistles to attract customers this festive season.

06/12/2023

By Kirsty Bisset, HYH Durban MD. Rewarded behaviours can include repeatedly purchasing certain products, visiting certain venues, or performing certain tasks.

06/12/2023

The key to thriving amidst adversity and the catalyst for growth are engaged employees. An exclusive ebook from Bateleur Brand Planning.

15/11/2023

eBOOK Shifting legacy thinking: There has been a fundamental shift in marketing strategy in the last couple of years due to the radical changes in consumer behaviour during and following on from the pandemic and the acceleration of digital technologies enabling ecommerce. Marketers now find themselves in a “Zone of Uncertainty”, where change is necessary but legacy thinking impacts effectiveness. The White Paper, Shifting Legacy Thinking in Marketing, exclusive to Retailing Africa, produced by Group CEO Dermot Latimer and Strategy Director Carla Gontier, does a deep dive into the challenges marketers are dealing with, while advising how to future-proof your marketing strategy. https://retailingafrica.com/blog/2023/11/06/ebook-shifting-legacy-thinking/

#2024

Find out how to future-proof your marketing strategy with The Point Group White Paper, 'Shifting Legacy Thinking in Marketing', which does a deep dive into the challenges marketers are dealing with.

15/11/2023

By Terena Chetty, 1Africa Consulting Head of Strategy. Here’s how to hit the ground running in 2024, after this year’s accelerated activity and emerging trends.

13/09/2023

By Kirsty Bisset, HYH Durban MD. The African consumer goods industry is embracing sustainable packaging initiatives to address environmental concerns – but beware the challenges.

13/09/2023

By Louise Burgers, Retailing Africa Editor. BOS, Cotton On, Toys R Us, Makro and Unilever, are right on trend with their brand collabs to capitalise on key events, culture moments or societal issues, while giving back.

12/09/2023

How are consumers dealing with rocketing grocery prices - what items are they cutting out, what are they keeping on the shopping list? Brand Planning finds out

How are consumers dealing with rocketing grocery prices - what items are they cutting out, what are they keeping on the shopping list? Bateleur Brand Planning finds out.

12/09/2023

By Bruce Ross & Chris O’Brien, Point Group. How global and local retailers are using technological advancements to influence consumer behaviour and create interconnected and deeply tailored shopping experiences.

28/08/2023

Our newsletter is out with & & on

Independent retail and brand news in Africa

24/08/2023

A real-life experience with your brand encourages customer connection & sales, writes , MD , Durban

By Kirsty Bisset, HYH Durban MD. A real-life interaction with your brand encourages customers to connect with it, which leads to higher sales.

24/08/2023

An online trade marketing strategy these days is key in collaborating with shopper marketing teams, says Mike Smollan, Smollan Chief Growth Officer

By Mike Smollan, Smollan Chief Growth Officer. Trade marketing needs to work together with shopper marketing to create a clear and consistent retail experience that benefits both consumers and trade partners.

24/08/2023

This decade, 64% of shopping will move online, say shoppers surveyed in latest Future of Retail report

Shopping via retail apps is rising in South Africa, expediting ecommerce growth, says Parusha Partab, group strategy director at Wunderman Thompson South Africa.

24/08/2023

Here’s how generative AI can help productivity & personalisation in sales and service, advises VP & Country Leader.
https://retailingafrica.com/blog/2023/08/14/productivity-personalisation-in-sales-service-with-ai/

By Zuko Mdwaba, Salesforce SA VP & Country Leader. Here’s how generative AI can help productivity and personalisation in sales and service.

14/08/2023

Producers & consumers can take steps to reduce plastic use & waste, & increase recycling of plastics - how to from

Producers and consumers can take steps to reduce plastic use and waste, and increase recycling of it, emphasises Heather Sheard, technical coordinator at the Institute of Waste Management of Southern Africa (IWMSA).