20/09/2021
Discount Coupons & Cashbacks | Are They Leveraging our Greed?
are aggressively occupying the retail payments market with the help of attractive cashback and discount offers. If you compare from the beginning, our dependence on payment gateways has increased substantially. Initially, customer’s hesitation to connect a bank account with an online payment wallet was a big concern. Consequently, these companies started investing in luring promotional activities.
Huge cashback offers by leading digital wallet companies like and on transactions successfully attracted a huge customer base. Once people become their regular users, offers on mobile recharge, gas, electricity bill payments took place of direct cashback.
Once the expected number of people registered their regular household services billing with digital payment platforms, the marketing strategy changed! They started offering discounts on third-party brands against every transaction. Also, luring offers on wallet auto-refill started influencing the users.
Undoubtedly, online payment gateways are making our lives easier but how they are making it possible by leveraging our greed is a smart move! Isn’t it a strategy? There is a step-wise pattern to influence our transaction preferences. It’s all about the types of baits and hooks they use every time to attract users.
If you compare, benefits during the introduction of these appear to be more valuable than current times offers. Still, we are allowing them more access to our personal information, just to get one more discount coupon!
