15/06/2022
American Beach is a historically Black vacation destination on Amelia Island in northeast Florida. In 1935, the Afro-American Life Insurance company–a business based in Jacksonville, Florida that served the region’s Black residents, bought 33 acres of beach property on Amelia Island. The company was founded by Abraham Lincoln Lewis, a renowned businessman and Florida’s first Black millionaire. Lewis purchased the property for the enjoyment of his employees, and eventually, the Afro American Life Insurance company sold more of the land to the company’s executives and the surrounding Black community.
Lewis envisioned American Beach as a safe place where Black people could enjoy“Recreation and Relaxation Without Humiliation.”In its prime (circa the 1940s and 50s), American Beach was one of the go-to vacation spots for Black families, celebrities, and socialites. It was the setting of beauty contests, car races, live music, and other pastimes, and prominent visitors included Cab Calloway, Ossie Davis, Ray Charles, and Zora Neale Hurston.
The original 33 acres and other parts of American Beach are thankfully protected, but as developers continue to buy land in the area, there remains a need to tell the full story of this place and preserve its heritage.
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Photos: (slides 2&4)