SoLusha

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SoLusha

I'm helping small businesses take advantage of social media. Follow me for tips, resources & inspiration!

08/03/2022

This is a screenshot from my other account - and I want to show you with this example how to analyse your numbers 🤓

Everyone is complaining their reach is low, but that’s not today’s topic😅

Reach = how many individual accounts saw your content

So, why does this little chart matter?

If your goal is to grow and increase brand awareness, you want to make sure new people see your content. That’s why “non-followers” number is important. It’s an opportunity to be seen by potential followers ✨

If the “follower” reach is low (as it is in my case), it means only part of your existing followers even see your content in their feed.

Reason may be that they’re not interested in it, and Instagram doesn’t show it anymore. Or maybe you have a lot of inactive accounts following you, so consider cleaning out your followers list to have better overview of your audience 😊

Was this helpful? Let me know ✌🏼

02/03/2022

Hey everyone, time to properly introduce myself! 😊

Besides being the social media go-to for my friends (and all of you here from now on!) here are some more facts about me:

✨I have a bachelor's in Business Administration and spent a year studying in Berlin, Germany
✨Macroeconomics and finance classes were my favorite while studying in Zagreb & marketing classes in Berlin
✨Currently I'm studying Digital Communications at IMF school (yes, studying in Spanish and yes I'm procrastinating on writing my master thesis thanks for asking)
✨I teach regular dance classes in Zagreb
✨Food is the way to my heart - all my friends need to share my passion for food, otherwise we will see each other once in 6 months

If you have a minute, write me a thing about yourself that I may not know! 🤓

09/09/2021

According to the head of Instagram, - these are the steps you can take to rank higher in the search. 👀

These tips may help you get in front of new eyes, so go ahead and start using them right now in your content ✨

🔎 when searching a term, you will be shown accounts similar to the ones you’re interacting with the most

🔎 keywords are useful to have, but don’t worry if you don’t have them in all places - for example, in the IG handle or in the caption (but try to use them in some caption!)

🔎 this method works well for some businesses and not so much for others - depending on how much people search for the keywords in your niche (example: yoga poses os very popular keyword, while tai chi isn’t so big)

If you have some experience with search optimisation on Instagram, I’d love to hear more about it!

24/08/2021

The simple & 100% authentic method for writing meaningful and engaging captions! (with an example)

If you find yourself writing generic quotes and dreading the captions - I’ve got a solution for you!

The only thing it will require you is a bit of note-taking.

This is how I write my captions and create most of the content:

💡 I pay attention: to conversations, questions I get, or my own thoughts.
💡 Whenever I find something is interesting, I note it down in my notes app on the phone. This is the foundation for my caption.
💡 Later I expand on it or just rewrite it.
💡 Once a week, I gather all my notes and either assign them to an existing post or create a post that fits the caption.

You can keep it simple, or use these ideas to further research and expand on the topic - whatever works best for your content.

The great thing with this method is that it usually breeds more content ideas - save them all and use whenever you get stuck!

Here is one example of how I use this method:

The other day, I talked to my friends about how much harder it is to grow on Instagram now than it was in 2016 - and I wrote it down to remember the topic.

I can now make a simple caption and post it under my selfie - something like this:

“This is your reminder not to stress over slow growth on IG - it’s 2021, and it’s much harder to grow than a couple of years ago. Just keep going!”

I could also expand on it and write a longer caption about the importance of not comparing yourself to other accounts, along with tips to help when there’s no growth.

This is my process, but I’d love to hear what’s yours! Share with me in the comments
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http://solusha.com/

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