05/10/2021
Coco Chanel
Fashionista in a little black dress
The revolution in fashion of the XX century was the work of a French girl from a poor family, Gabrielle Chanel, or, as everyone called her, Coco. She opened her first store after working as a salesman and singer in a cabaret (not without the help of her admirer, English businessman Arthur Capel). At first Coco Chanel sold hats — simple and elegant, without feathers and other ornaments, popular at that time in Paris. She adhered to the same style in clothes and gradually gained success with European fashionistas.
Coco Chanel was waiting for a real takeoff in the 1920s - it was then that she made the famous little black dresses the standard of fashion around the world, and in general she freed this color from the association with mourning. One of the best—selling perfumes - Chanel No. 5 - appeared in 1921. And a little later, Coco Chanel reinvented jewelry, combining precious stones and rhinestones, and saved women from having to carry a reticule in their hand by creating a bag with a chain. The heyday of the Chanel fashion house ended with the outbreak of World War II, and only a few years after its end, Coco Chanel managed to regain its former glory.
