High Pixel

High Pixel High Pixel: Creating better pictures. We focus on your company's passion points, driving them throug

Capture. Create. Captivate. media
14/12/2022

Capture. Create. Captivate.
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Ways to advertise - Priming, is a well-established psychological phenomenon that people prefer objects or brands they ha...
25/08/2022

Ways to advertise - Priming, is a well-established psychological phenomenon that people prefer objects or brands they have seen more often or at least once. This plays into ‘Low Attention processing’ which is a powerful method of getting our internal basis leaning towards your brand. Just another reason why getting your brand noticed is so so important.

Capture. Create. Captivate.
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Ways to advertise - Status Signals, we all know someone that likes to show off their branded clothing or goods right? Th...
25/08/2022

Ways to advertise - Status Signals, we all know someone that likes to show off their branded clothing or goods right? That is 101 status signalling, people that drive a nice car signal to others that they have wealth. This couldn't be more true when it comes to driving a Ferrari in central London. That signal will guarantee the driver has a lot of disposable income. What does your company brand mean to your customers? What if any signal does it send?

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Our last posts focused on the best-of-the-rest - Ways to advertise. So what are they? Well, we have 1, Bond 2, Status Si...
25/08/2022

Our last posts focused on the best-of-the-rest - Ways to advertise. So what are they? Well, we have 1, Bond 2, Status Signals & 3, Priming. Bond is effectively spending money on marketing and advertising to signal that your company is financially secure or your products are good and can be trusted. What does this mean if your company isn’t spending money on advertising? What bond are you creating?

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Salience - refreshing and building memories! It's closely tied to the idea of "brand awareness," but it's not exactly th...
19/07/2022

Salience - refreshing and building memories! It's closely tied to the idea of "brand awareness," but it's not exactly the same thing. Brand awareness means that people have heard of your brand and can recall it when prompted. Salience means they have noticed it.

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Persuasion - this works by appealing to the consumer's emotions and desires. It also works by making the product seem mo...
19/07/2022

Persuasion - this works by appealing to the consumer's emotions and desires. It also works by making the product seem more desirable than other products on the market. Persuasion is used in marketing because it helps build trust between the consumer and brand.

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Best of the rest - Of course there are more ways to advertise! Persuasion & Salience are just the most effective! Some w...
19/07/2022

Best of the rest - Of course there are more ways to advertise! Persuasion & Salience are just the most effective! Some will take a long time and heavy investment, while others play into our behavioral psychology. These types of advertisements are; Bond, Status signals & Priming etc. We can cover those in our next post - stay tuned.

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Price Promotion! Price promotions don't win new customers. Keeping price promotions damages your long term client base. ...
17/06/2022

Price Promotion! Price promotions don't win new customers. Keeping price promotions damages your long term client base. By keeping discounts or deductions live for long periods you increase the the amount of infrequent buyers and negate the new buyer. Short term they work, of course, but for how long, and at what cost?

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Who to compete with? Competing with similar sized companies and scale up! You want their market segment not larger compa...
17/06/2022

Who to compete with? Competing with similar sized companies and scale up! You want their market segment not larger companies. Brands with less market share have far fewer buyers, and these buyers are slightly less loyal. Boxing has weight limits for a reason.

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Compete smart! All companies lose some buyers; this loss is proportionate to their market share. Big companies lose more...
17/06/2022

Compete smart! All companies lose some buyers; this loss is proportionate to their market share. Big companies lose more customers, though these represent a smaller proportion of their total customer base. SME's feel the pinch very differently, so compete smart for your customers!

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