Marketing With Candice

Home
Marketing With Candice

Social media maven, marketing founder, and kindness enthusiast. I empower ambitious entrepreneurs to make a global impact through creative marketing campaigns.
(1)

Let's connect and light up the digital world! ✨

15/03/2024

Not seeing any leads and sales from social media? This can help 🙌⬆️

Many businesses struggle to speak to their audience at every stage of the buyer's journey. This means potential customers get lost along the way, never fully understanding the value you offer.

You need to meet your target audience where they are (and sometimes they're not ready to buy but you can nurture them and keep your business top of mind!) ✨

If you don't know your audience better than they know themselves, you're going to have a hard time converting on social media.

I dive deeper into discovering your target audience and refining your messaging in my free marketing program. Signing up is quick and easy: https://www.kappcodigital.com/challenges 🫶

13/03/2024

Content I would post as a party organizer ⬆️🙌 (comment what your business does and I'll do your content plan next!)

P.S. For ALL of this content, I would create original content and post mainly video content. But make sure to post some photo content for variety too!

You don't have to show your face in this content and you don't need the most aesthetic backdrops or tools to film these videos 🫶

And for 70% of posts, make sure you have a freebie or entry-level offer that you can funnel them into to make sure these posts can bring you some leads.

My whole strategy behind this content plan is to showcase your skills, what makes you unique, help the audience connect with you, and to show them what you can do for their events and parties ✨

If you're constantly stuck with content ideas and feel overwhelmed by marketing your business online, I send weekly newsletters that will help you with planning your content and optimizing your marketing for better results. There's a quick way to sign up here: https://beacons.ai/kappcodigital.

Literally just drop your name and email and you'll start receiving my emails 🥰

01/03/2024

Posting on social media is much like planning a party 😝

28/02/2024

I'd recommend this to ANY business owner feeling overwhelmed and defeated by social media marketing 🫶

P.S. There is light at the end of the tunnel. I've seen business owners go from feeling stuck and hopeless to stressed because they don't know how to manage all their new leads so just don't give up 🙌

23/02/2024

2024 Goal to build a YouTube presence? I back this 100%!

As a social media manager who's been marketing on social media since my teens, I seriously think YouTube will get even bigger as the years go on. 👀

Long form content? Check.
Graphic posts? Check.
Text posts? Check.
Live videos? Check.
Short form content? Check.

YouTube is doing an excellent job of recommending NEW creators to their audience at the moment and there's room for all of us at the table (just make sure your content is unique and interesting!) 🙌

Comment ✋ if you're going to focus on YouTube this year.

21/02/2024

Overwhelmed by trying to grow your following online? Aren't we all 👀

BUT this is some MUST DO things if you want to grow on any on the above platforms.

P.S. For my ''X'' people, try get someone with more followers than you to reshare your content or shout you out 🙌

Is there a platform that I missed?

P.P.S. If you're stuck on time and resources, choose 1-2 platforms that would be most beneficial for your business, and create content optimized for those platforms...

Then use a repurposing tool to have your posts uploaded to the rest of the platforms on the side BUT JUST FOCUS on those 1-2 platforms. ⭐️

13/02/2024

Since I can remember, I have always been fascinated by business (I sold t-shirts among other things in my teens!).

I left school with an entrepreneurial spirit, a design talent, and a love for marketing. As usual, most people from high school went to get a degree but I was not about to spend another 4 years studying, and studying honestly just wasn't an option available to me.

So, I took a different route...

I tried various business ideas (mainly crafts!), some jobs (waitressing, online teaching, promotional work), and took various courses (I even explored coding but quickly found that was not in my alley 😆)

But among those things, my favorite thing to do was Instagram marketing for my sister's business. I realized that more businesses needed this support so I went to Fiverr, got my first client (it was an Instagram Marketing Agency) and it's just been uphill from there 🫶

I officially started Kapp Co Digital just over two years ago and now we're a team of four women who are just incredibly passionate about marketing and helping businesses get the results they deserve!

My path was a little different but it led me to exactly where I dreamed of being ✨

I'd love to hear your story in the comments!

09/02/2024

I love brands who see that social media is part of a bigger picture 🫶

For example, did you know 74% of shoppers research on social media before making a purchase?

So, even if you aren't directly seeing a connection between social media and sales, your social media presence is ALWAYS contributing to your bottom line.

But implementing systems to try to measure it always helps (for example: putting a ''how did you hear about us?'' question after someone checks out on your website) ✨

02/02/2024

We're talking about an ORGANIC lead-generation tool 🙌

➡️ You can collect leads directly from your TikTok video.

To set it up, go to 'business suite' > select ''get leads'' > select your goal and create a form for your viewers to complete > when you upload your video, click ''add link''.

You can also track and download your leads to make CRM management easier.

Message me if you need any help setting it up ⚡️

www.kappcodigital.com

31/01/2024

You are MISSING OUT if you're not using this yet 😳

➡️ It's called ManyChat...

And it helps you set up messaging automations so you can turn casual eyes into 🔥hot leads.

We're talking about getting leads literally while you sleep...

One of my clients got OVER 1000 leads in just a few weeks by incorporating our ManyChat strategy into their social media presence.

Comment ⚡️ if you want to see a post about what strategy we use to get the best leads!

www.kappcodigital.com

25/01/2024

This is a literal playbook for targeting Gen-Z on Instagram this year ✨

23/01/2024

A video that flops on Instagram could get thousands of views on YouTube or TikTok 🤯 (trust me, I've seen this happen too many times to count!)

Last week, the same video from one of our clients got a couple hundred views on Instagram but got THOUSANDS of views on Facebook & YouTube!

When you're only posting on one platform, you're saying goodbye to building a bigger community 🫶

If you want to know what tools we'd recommend to make this easy, comment or message me the word 'REPURPOSE' and we will pop you a message 🥰

19/01/2024

Trying to beat the Instagram algorithm and get your reels trending? Start with understanding how it works ✨

Comment NEWSLETTER if you want to receive weekly tips about algorithm updates, social media trends, and inside tips 🙌

17/01/2024

It's time for a new look 👀✨

You might be curious why we went from boring black and white to bold and colorful?

This bold change was sparked by the realization of how the team behind Kapp Co Digital are passionate and creative individuals and it was time for our branding to reflect that.

We hope seeing these bright and beautiful colors brings some happiness to your day and you can best believe we are bringing this boldness and creativity to our clients this year ⚡️

Go check out the new branding: www.kappcodigital.com

03/01/2024

The TOP 5 metrics to keep an eye on this year... 👀

➡️ Audience reach: This helps identify how successful your posts are at reaching people and improving your brand awareness. Track how many of your followers are being reached and how many of your posts are reaching NEW people.

➡️ Engagement rate: This may sound like a basic metric but you NEED an engaged audience. Someone with 2000 followers but an engaged audience can be just as, if not more successful than someone with thousands of followers.

➡️ Website traffic: This one speaks for itself 😄

➡️ Website conversions: Track how many of the people reaching your website from social media are becoming leads or customers.

➡️ Audience growth rate: Month by month, how much are you growing across social media platforms?

Putting together all these different pieces will help you measure the success of your social media strategy.

If any metric is looking not great, strategize how you can improve that.

**Also keep in mind that not ALL metrics have to be perfect for your strategy to be successful. It just depends on your goals: maybe you're not growing a lot but are getting a ton of website conversions - that's a success ✨

15/11/2023

Have you ever noticed how some brands seem to blend in during the Black Friday season?

They post the same generic sale messages, offer the same discounts, and run the same uninspiring ads. As a result, their products get lost in the mix.

But there are a few brands that stand out from the crowd. They do this by implementing the following strategies:

🌟 They build up hype in advance.
🌟 They stand out by offering something their audience is looking for (they've done their research!)
🌟 They get creative with their messaging. They use humor, storytelling, and other creative elements to make their Black Friday ads memorable and engaging.

Don't blend in ✌️ a good example is Walmart with their mean girls twist: ''On Wednesdays, we shop Walmart’s Black Friday deals''. Have you seen this campaign?

13/11/2023

I've seen it happen time and time again. Small businesses wait until the day of Black Friday to start posting about their deals, and they're left disappointed with the results.

You need to start warming up your audience in advance. We're not big corporations that can get away with a last-minute sale...

So, if you haven't prepped for Black Friday yet, start prepping your content today, and make sure to start warming your audience up from the Monday of Black Friday Week.

Comment '❤️' if you're ready for Black Friday!

25/08/2023

Instead of focusing on 'dumb-luck' hacks, you need to focus on strategy, foundations & best practices. It ALWAYS comes back to your content: what you're posting about. No hack can trick millions of people into making your reel go viral 😅 (I wish it could!). But remember, best practices and hacks are two completely different things. Comment ''info'' if you'd like me to tell you a little bit more about the difference!

Address

Website

http://www.kappcodigital.com/

Alerts

Be the first to know and let us send you an email when Marketing With Candice posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Marketing With Candice:

Videos

If you haven't watched the @mosseri podcast yet, here is a recap and be sure to check out Part 1 on my page where I shared the best insights 🫶 #instagrammarketing #instagramtips #instagramupdates

Do you LOVE or HATE this new Instagram update? 👀 #instagramnews #instagramfeatures

I've seen so many people start posting on social media thinking it is going to be a magic cure for their lack of sales… But because most people don't have the strategies, know-how, and patience to make it work, they end up just giving up and never achieving their dreams of making an income from social media. It kills me when I see people give up, especially when they're so close to what they've been wanting to achieve because it is so achievable, you just have to have the right plan in place. I actually created a quick 30-minute video about this and you can watch it for free to get some real guidance on what you need to be doing to see a return on investment from Instagram. Just comment “ME” and I will send it your way 🫶 #onlinebusiness #socialmediasales #instagrammarketing

EVERYONE on social media should know about this 👀 Let me know if I should break down how this can impact your social media strategy by commenting a “YES” below 🙌 #fediverse #threads #socialmediaupdates

Please please please stop doing these things… it kills me 😳🫶 #instagramreels #shortformcontent #contentideas

I watched over an hour of @mosseri speaking about @instagram latest updates so you don't have to 🤭 Comment YES if I should do a PART 2 🙌 (there was a ton more info shared in that podcast!) #instagramtrends #instagramalgorithm #latestupdates

If you don't do this easy trend today, there's no saving you 😄🫶 Share this with someone who would want to try it! #trendingreels #trendingnow #viralreels #contentideas

Let me know in the comments if you know someone like this ⬆️😄 No hate to these business owners (it has been me too at times) but if you want to make online marketing a success, sometimes you have to step out of your comfort zone 🫶 And do the things you may think is stupid (because it is usually those silly dances or ‘stupid’ videos that will get you more followers than overthinking about the perfect video that's taking you hours to make) #socialmediatips #contentcreator #businessownerlife

VIRAL TREND for product based businesses 🙌 Make sure to SAVE this for later or share it with your business bestie 🫶 #contentideas #viraltrends #reelideas

How to be part of the % of business that go viral! 🙌 Share this video if you found it helpful 🫶 #goviral #trendingtopic #smallbusinessowner

If you struggle to post on your IG stories, this is for you 👀 Follow me for more online marketing tips 🫶 #instagramstories #instagramtips #instagramsales

Boosting posts is a controversial topic… But let’s be honest: organic growth can be slow and if you’re trying to grow organically (in this algorithm 🫡) while trying to generate leads for your business (because you need to scale your business) and you have an offer that people are interested in, there is nothing wrong with boosting your posts. P.S. I only boost a post when it has already brought me organic leads 🫶 There is certain targeting I use to boost my posts and I do have a customised strategy and funnel that I follow which I created from doing a lot of experimenting. If you’re curious what exactly I do that works, drop a “BOOST” in the comments or DM me the word “BOOST” and I will send you some info 🥰 #paidadvertising #facebookads #instagramads #instagramtrends #instagramgrowth

Shortcuts

Address
Alerts
Contact The Business
Videos
Claim ownership or report listing
Want your business to be the top-listed Media Company?

Country:

City: