11/08/2023
One Way To Thrive Without a Tasting Room
“For a long time, New Jersey-based wineries have been allowed to partner with BYOB restaurants, art galleries and farms to have adjunct tasting rooms on their premises,” said Mary McAuley, owner of Ripe Life Wines. “A few years ago, the state passed a law that said out of state wineries could do it as well as long as they made under a certain amount of gallons of wine per year and had offices in New Jersey.”
The law was a shot in the arm for McAuley, the owner of a wine brand produced in Napa Valley who had relationships with customers and retailers in her home state of New Jersey, which is where her offices are. She not only could have a tasting room element for her brand, but she could also self-distribute and significantly cut down on overhead.
Read more at Modern Winemaker: https://modernwinemaker.com/one-way-to-thrive-without-a-tasting-room/