06/06/2024
Mohsin Durrani MMD Media Consultancy fze-llc
The assertion that "conventional media will be replaced by digital media" is often debated, yet the answer is "never."
Diverse Audience Preferences: Different demographics consume media in varied ways. Older generations, for instance, might prefer conventional media like print newspapers, television, and radio, while younger generations lean towards digital platforms. This ensures that both types of media continue to have a viable audience.
Credibility and Trust: Conventional media often enjoys higher trust and credibility compared to digital media. Established newspapers, television news channels, and radio stations have built reputations over decades, making them reliable sources of information for many people.
Accessibility and Digital Divide: Not everyone has access to digital media. In areas with poor internet connectivity or among populations with low digital literacy, conventional media remains a crucial source of information.
Tangible Experience: There is a unique, tangible experience associated with conventional media that digital media cannot replicate. The feel of a newspaper, the communal aspect of watching television, or the local flavor of radio broadcasts offers a different, often richer, experience.
Regulatory and Structural Factors: Conventional media often operates within well-defined regulatory frameworks, providing a level of oversight and accountability that is sometimes lacking in digital media. This structural advantage helps maintain its relevance and reliability.
Content Depth and Analysis: Conventional media is known for its in-depth analysis and comprehensive coverage. Magazines, newspapers, and news channels often provide detailed reports and investigative journalism that many digital platforms do not prioritize.
Economic Models: The economic models sustaining conventional media are well-established. Subscriptions, advertising, and sponsorships provide a steady revenue stream, whereas digital media is still evolving its monetization strategies.
Hybrid Approaches: Many conventional media outlets have adapted by integrating digital strategies, creating a hybrid model that leverages the strengths of both formats. This synergy ensures that neither format becomes obsolete but rather complements the other.
Digital media is rapidly growing and transforming the media landscape, conventional media retains its unique advantages and continues to serve crucial roles. The coexistence and interplay between the two forms of media suggest that one will not completely replace the other, ensuring that conventional media remains an enduring presence.