WHAT TO SHARE THIS MONTH ⤵️
But first ☝️ save this so you can come back to it all month long!
By getting to know your audience and playing around with content instead of tapping out completely, you’re increasing your engagement & will be ✨GOLDEN✨ in January for when you’re wanting to be more strategic.
QUESTIONS TO ASK:
❓What content do they like to see from you?
❓What personal brand things that you share (likes/dislikes, hobbies, TV shows, music, ec) do they connect to?
❓What content is prompting conversations in your DMs?
✅ Ask these questions.
✅ Create some fun Reels or open up a bit more about you as a HUMAN in your stories.
✅ And challenge yourself to share content outside your comfort zone.
You will know what kinds of content you can infuse into your 2025 marketing strategy that’ll get the engagement you’re looking for because of the work you’ll do in December.
(AND YOU’LL HAVE MORE FUN DOING IT!)
MORE IDEAS:
💡 Unpopular Opinions in general OR in your field/niche
💡 Holiday Preferences (just ask people if they prefer white or colored lights and watch your comments or stories go BUCKWILD)
💡 Use the green screen filter on your Reels to teach or share in a more fun, interactive way than just talking
💡 Hop on a trend that shows more of your personality
💡 Go live OR collab on a Reel with a friend ( @likereallyanxious and I are planning one right now to share soon!!!)
Now, not everything’s gonna be a homerrun.
But THAT’S OKAY!
You’re testing it out! It’s okay to fail sometimes because when you fail, you learn.
GOT IT?! Now go have some fun & connect to your community!
#instagramstrategy #contentideas #businesscontent #marketingstrategist #marketingonline #indybusiness #womanownedandoperated #igcontent #socialmediastrategy
HOW TO MAKE THIS OFFER COME TO LIFE ⬇️
I think the questionnaire will make or break this offer for you so here’s what I’d suggest you ask:
1️⃣ What are your current goals?
2️⃣ Who are 3 accounts that inspire you that are in your field?
3️⃣ What are 5 FAQs clients or customers ask you often?
4️⃣ What 5 myths get you FIRED up in your field?
5️⃣ Link any blog posts, IG posts, emails that you think really showcase your expertise that I can pull from.
This is just a start!
But this works even better and will be must easier for you if it’s with current or past clients or people you know well.
I’d start it low between $27-$37, but again that’s just me!
I think it’s a great way to get people who want to start Threads feel more comfortable AND it’s an amazing “gateway offer” to get potentially new people in your door!
Take this idea and run with it 🏃♀️ 🏃🏻♀️🏃🏽♀️🏃🏿♀️🏃🏼♀️
Let me know if you try it 👊
#instagramforbusiness #socialmediamanager #socialmediacoach #instagramcoach #igcoach #threadscontent #socialmediamanagers #instagramforsmallbusiness #instagramforbusiness #instagramcoach #socialmediatrainer #socialmediaconsulting #socialmediatips #socialmediaoffer
WHAT TO DO INSTEAD ⬇️
Apologies for the aggression so early this morning but I woke up and I’m, you guessed it, FERAL AGAIN 🔥
But I know you’ve gotten them: “Hey girl! I LOVE your vibe! How long have you been in business?”
😐 What? Who are you? Have we ever chatted before? How do you know my *ViBe* already?
Picture that situation in real life. Would you EVER walk up to someone & say this to them without at least introducing yourself first? Would it even be the *second* thing you say?
There is etiquette now and you need to be following the rules. So to engage with someone you’d love to work with or you think would be interested in your product or service, don’t hit them with it IMMEDIATELY.
Play the long game.
“But Emily, HOW do I do that without being gross?”
Here’s what I teach my clients…
1️⃣ Comment on their posts. More than just “love it!”. Make it engaging, make it something they will want to respond back to! And bonus points if you USE THEIR NAME 👊
2️⃣ Respond to their stories. BEST way to get someone’s attention? Hop in their DMs by responding to their stories! Start with one of the “quick reactions”, then move up to responding regularly, create that connection, & let things happen naturally.
3️⃣ Turn on their post notifications. When you find an IDEAL client or customer, go to their profile tap the bell 🔔 at the top of their page and toggle notifications on as much of their content as you want. THEN that way you’re notified every time they share content and YOU can be the first person cheering them on!
And finally, my “not so sexy” tip….
Let them come to you 🤷♀️
Keep sharing, keep providing tips, and keep responding, + keep reminding them you’re there by interacting with them. Make a list of your leads & make sure you consistently interact with them daily.
Does this way take time? Yes.
Does it require effort? Yes.
Does it work? Absolutely.
Connect with people l
UNIQUE CONTENT IDEAS ⬇️
But first, it’s okay for people to not like you.
This is not only a lesson to learn as a person, but also as a business owner marketing on social media.
If you’re always safe, always worried about EVERYONE accepting your content, concerned about people seeing your content that will never buy from you…
You’re missing the point of this entirely and will be really frustrated with your conversion here.
When you talk to everyone and make sure everyone will like everything you have to say, that keeps you SAFE but you miss out on connecting to the people YOU actually want to work with or connect to.
UNIQUE CONTENT IDEAS:
➡️ Bust a myth - I loveee this idea for business owners because it shows you don’t stand for the BS in your industry.
➡️ Unpopular Opinions - Sharing THE OPPOSITE of what everyone is saying in your field will make you stand out.
➡️ Your personal stances - YOU do not have to share anything you don’t want to, but sharing your opinions is a great way to connect with like-minded people.
I hope this helps give you the courage to create for YOUR people and YOUR people only.
Unfollows, rude DMs, and negative comments don’t mean you did anything wrong.
It simply means you’re even closer to finding the people you’re meant to serve 🫶
(But it’s hard! My DMs are open if you need some love!)
Which unique content idea will you share first?
#instagramhelp #socialmediamarketingtips #socialmediatip #socialmediatrends #socialmediamarketingstrategy #smallbusinesstips #smallbusinessowners #smallbusinessmarketing #contentstrategy #smallbizowners #womanownedbusiness #womensupportingwomen
Had a cooler of snacks packed in the car, too 🤣
You just NEVER know with traffic, okay!?! People were stuck in their cars for hours in other cities. Just wanted to be prepared 😂
I don’t have a lot of words for the @taylorswift concert but just an overwhelming thanks to @woodandcostudioshop for choosing me to go with her ❤️
I will never experience that kind of magic again ✨
What about you? A fellow swiftie? Did you get to go? Did you also pack a cooler of drinks and snacks in case there was traffic on the way home? 🤣🤣🤣
#taylorswift #taylornation #swiftieforever #millenialswiftie #millenialmom #millenialhumor
My content got stolen, let’s talk about it ⤵️
This video will share from top to bottom:
✅ Why I’m sharing this
✅ My Reel and their Reel side by side so you can see for yourself how blatant the copying was
✅ How problematic the slight edit was to the ADHD community
✅ Explaining inspired vs copying
✅ This person’s email response to me with zero ownership
✅ Exactly what I would have done if I was this person and the correct way to handle when you make a mistake
I’m not trying to sway your opinion of this person. I just think it was a good lesson in standing up for yourself no matter how big the giant is you’re up against, how important your community is, and how to handle missteps as a business owner.
I appreciate again ALLL the love and support ❤️
If you’re new here, DM me if this ever happens to you and I will ride at dawn 🤣.
It’s what me and my community do for each other 🙏 and you deserve people to pull up for you, too 🫶
HOW TO FIND YOUR “LOW LIFTS” ⤵️
Describing low lift vs. high lift marketing strategies reminds me SO much of my Find Your Minimum concept I created in 2020 to keep my business going while doing the least (instead of the most).
I think where a lot of business owners get stuck is trying to do
💥EVERYTHING
🚀 FULL THROTTLE
🚨24/7
And then they get burned out.
They stop marketing here for weeks.
And it’s that much harder to get back on the saddle.
AND IT MAKES SENSE ✅
***Why would you want to get back on a horse that makes it IMPOSSIBLE for you to stay on?***
Finding the “low lifts” for yourself will save you during the holidays AND in busy seasons of life.
The thing is, no one can tell you what your low lifts are.
Only YOU can figure them out.
Maybe talking to camera on stories IS the easier lift for you.
Maybe creating Reels IS easier than doing carousels or static posts.
Maybe staying consistent with stories IS easier than posting to the grid (which is my favorite way to find my own minimum since it’s easy for me to do AND yields the best results sales-wise!)
If you need help Finding Your Minimum™️ and figuring out how to do your consistent least for this upcoming holiday season when it comes to social media marketing, then comment FYM and my lil robot 🤖will DM you the link to sign up for my FREEEEEEE 3-Day Email Challenge!
I hope this was helpful!
If you want more help with doing the least, but better, follow ME @emily_schwalbach for simple, easy-to-implement marketing strategies for IG and beyond! ALSO if you’re a business owner with ADHD, have anxiety, or any neurospiciness, consider me your big sister ❤️ I GOT YOU!
#femalefounder #womeninbusiness #digitalmarketing #womanceo #onlinebusinesstips #workfromwifi #freedombasedbusiness #freelancelife #marketingstrategies #shemeansbusiness #igtipsandtricks #onlinebiz #mycreativecommunity #smallbizsquad #growingmybusiness #socialmediamarketingtips #writingti
Share this with a fellow business owner ❤️
I saw this format of a Reel on my friend @teachtalkinspire ‘s account and it hit me so hard I got teary eyed.
I think sometimes you just need someone who GETS it to first validate your feelings, hold space for your emotions, then *if you’re ready* some advice as someone who’s been in the game a long time.
God/The Universe put this on your heart for a reason, so for you to let this app make you feel not worthy of doing what you’re meant to do?
Well, we just can’t have that now can we!
Keep sharing ❤️
Keep posting ❤️
People out there NEED what you’re offering ❤️
Drop a ❤️ if you needed this message today and follow me @emily_schwalbach for more pep talks, hype ups, and simple marketing strategies for business owners!
Go have the best day!!!!
#smallbiztips #instagramstrategy #instagramhelp #marketingstrategy #socialselling #entreprenuerlifestyle #businesspeptalk
#indianapolisindiana #indymoms #indymom #fishersindiana #carmelindiana #noblesvilleindiana #indywomen #smallbizindy #indybusiness #messymotherhood #igtips #smallbizclub #femaleownedbusiness #entrepreneurs #businessownerlife #instagramtips #smallbusinesshelp #intentionalbusiness #momtrepreneurs
Still don’t wanna make a move? Read this ⬇️
I was super scared to hire an online business manager for my business.
❓Will it be worth it?
❓Will I know what to have her do?
❓Will it REALLY increase my ROI?
And I waited a long time before hiring one.
Not only did @az_meyers exceed my expectations, my ROI from hiring her is WILD.
While helping me create my offboarding workflow, she realized I didn’t have an offer for ongoing support.
I had literally never thought about people wanting to continue to work with me after my VIP months 🤷♀️
She helped me create a new package, handled all the backend system stuff, and I made almost $4k in a day just from her suggestion 🤯
I realized that NOW when I have an idea for a new program, new offer, new package…I finally have permission to create and dream without worrying about the details or logistics.
I hit my first $100k+ gross income year 4 months after hiring her.
That’s not a coincidence.
I’m sharing this to let you know I wasn’t always the outsource girl.
I also hesitated investing, I also worried if it’d be worth it, I also feared if it would help my success…but it always pays off.
Allowing others to work in THEIR zone of genius for me, keeps me in MY zone of genius. I’m a much happier, more successful business owner because of it ❤️
If you’re unsure who to hire, I have the very best community of business owners and service providers. DM me! I’m happy to share my recommendations with you.
And if you’re finally ready to make a move and go to an IN PERSON event, comment SSSDAY1 and I’ll DM you the deets to grab your ticket 💃 this investment WILL be worth it. I can promise you that 👌
Did you need to see this today? Hoping it was motivating for you 👊 YOU GOT THIS!
#indywomen #indywomeninbusiness #indybusiness #fishersindiana #noblesvilleindiana #womanownedbusiness #womanownedsmallbusiness #womanownedbusinesses #socialsquadsociety #marketingstrategist
MORE EXAMPLES ⤵️
K first, save this because I think you’ll want to come back to it while creating content 👌
Being SPECIFIC is why those “POV” Reels have become and continued to be content that performs well.
But they only do their job IF you are SPECIFIC.
EXAMPLE:
Instead of saying “POV: you just found a health and fitness account that will help you get more protein in your diet”
(YAWN FEST 🥱 and CAN’T CONNECT)
You could say “POV: you finally found a health and fitness account that will help you hit __ g of protein a day without telling you to eat more chicken or suggest chalky protein power you have to choke down. Hi it’s me 👋 I’m the account.”
SEE???
Or another one:
Instead of saying “You’re a business owner struggling to get all your business tasks done and can’t seem to get ahead and then you found my account.”
(Again, not ENOUGH)
You could say “You’re an overwhelmed business owner who has already tried Asana solo, procrastinates whenever there’s an invoice to pay or email to check, and cannot for the LIFE of you figure out how to edit your website in a timely manner and then you find me, the virtual assistant of your dreams 💅 who will make all those problems disappear”
SPECIFIC.
It will hit EVERY time.
And the more you do it, the more you will see what resonates and what doesn’t.
The Reel that performed so well for me was an adaptation of one I did last year 🤯 so once you start seeing patterns, take note, and double down.
Need help figuring out your messaging? You need to come to the @socialsquadsociety Day One Conference right here in Indianapolis this October!!!
Comment SSSDAY1 and my lil robot will DM you all the deets!
And follow me, @emily_schwalbach for more simple marketing tips, content ideas, and ADHD business owner strategies 🫶
#indianapolisindiana #indymoms #contentmarketing #marketingstrategist #indybusiness #ambitiouswomen #instagrammarketingtips
HOW WE CAN HELP YOU ⤵️
I was thinking on my walk today how @shannonmckinstrie and I are kinda like the @bravotv for marketing and growing your business 🤣💅
Between the two of us, what we offer separately and together, we have an offer to fit your needs and help you market and grow your business.
Since we’ve been doing this for YEARSSSS we’ve seen the social media marketing landscape change and evolve, and we have kept changing and evolving with it.
Watch this to learn what offer makes the most sense for YOU and YOUR business right now 🫶
And comment SSSDAY1 if you learned more about our conference and need to grab that ticket!
Any questions? Drop them below!
This never fails ⬇️
(save this for the next time you find yourself spiraling from low engagement here on IG!)
Tell me if this is you ⬇️
✅ You’re creating the content you’re supposed to.
✅ You are trying to use the right hashtags, grabby headline, and all the best practices.
😫 And still your engagement is low.
Like…nada 👎
So then you start picking apart your content.
You begin to overthink every single thing you share, afraid you’ll get even LOWER engagement.
So then your frustration level overshadows the zest you once had for marketing on IG and you peace out ✌️
Am I close? 😉
And whenever I ask the question “but have you been engaging with other accounts?”, their response is either puzzled OR “eh kinda, but not as much as I should.”
I don’t like blanket statements, BUT engaging with other accounts on this app MUST be a part of your strategy if you want to grow 🤷♀️
What does this look like?
Here’s a start:
➡️ Find local hashtags.
(Even if you’re a virtual business! PLEASE try this!)
Almost every town and city as a hashtag and although people pay me to find them, it’s pretty simple! Start with #________(your city/town name),look at the posts that use that hashtag and start your search for all the local hashtags you can find! Small town? Go with the nearest city!
➡️ Once you find them, look at the accounts that your ideal client/customer would be frequenting & leave comments, respond to stories, and if there’s an event or product or sale that would be helpful for your audience, share the post to your story and tag them!
➡️ Don’t forget about responding to comments & DMs from other accounts
Go back & regularly make sure all the comments have been responded to on your posts and Reels.
💥FIRE TIP💥
Save all your DMs & responding to comments around the time you post. The algorithm will show your content to those who have interacted with you so there’s a better chance of you
