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Be Social Consulting I help entrepreneurs and small businesses grow on social media without sacrificing authenticity.

“Injustice anywhere is a threat to justice everywhere”-Dr. Martin Luther King Jr. Not that I thought you didn’t know but...
27/01/2025

“Injustice anywhere is a threat to justice everywhere”
-Dr. Martin Luther King Jr.

Not that I thought you didn’t know but pinning this to my profile to make sure it’s EXTRA, EXTRA clear 🤣

If you are struggling with what to post right now or not wanting to reshare news or updates that show where you stand that may trigger your audience, this is a GREAT way to share your mission and beliefs with your community.

I saw a video by the amazing where she said “

While I feel the need to continue to speak up and speak out, I still have a VERY strong mission in supporting other female business owners and the ADHD business owner community.

So just because you don’t see me sharing updates or sharing my outrage, believe me when I say it is THERE.

I just want to make sure I’m adding the most helpful content into the world right now and there are people such as who are doing a MUCH better job at national/world updates than I am 🤪

I will continue to share ways that I am supporting marginalized groups here in Indianapolis and if you want to join me, comment INDY and you can get info about my monthly networking/fundraisers I host with 🫶

Got questions? Confused about anything? Curious about how I feel? My DMs are open. Always.

The only way we will get through all this is TOGETHER.

My past words if you’re nosy down here 😂⤵️I truly love words of the year because I never ever ever stuck with New Year’s...
15/01/2025

My past words if you’re nosy down here 😂⤵️

I truly love words of the year because I never ever ever stuck with New Year’s resolutions 😬🤷‍♀️

I’m a 2w3 so I have an extremely competitive side.
(hence why I played D1 volleyball 🏐 AND why I almost cried at Top Golf because I whiffed so many times 🤣)

So when I make goals, I always made too many and they were always too high.

I started choosing a word of the year in 2018 and have been doing it ever since.

2018: PUSH
2019: LISTEN
2020: GRACE
2021: INTENTIONAL
2022: FORWARD
2023: FOCUSED
2024: ALIGNED

And as I look back on these words and these years…they were so perfectly chosen.

It makes me believe in God’s plan for us AND manifestation.
And that we truly do receive what we put out into the world.

For 2025, I had lots of words to choose from.
Do I choose Momentum? Resilience? Faith? Hope?

I like to choose words that not only apply to my business, but my life, too.

So for 2025 my word is:

EASE 💅

I am often FRAZZLED 😵‍💫
There are a lot of things on my mind 24/7.

😌 I want to feel AT EASE *more*.
😌 I want things to feel EASY.
😌 I want to go into situations that could give me anxiety thinking how EASY it will be, and not all the terrible things that could go wrong.

So no income goal, business goal, number to hit, or growth to be measured for me in 2025.

I don’t know what this year will bring me, but when I’m stressed or overwhelmed, I know this word will give me peace the way that my other words of the year have.

Do you choose a word of the year? If yes, what did you choose for 2025? I love seeing what everyone picks!

 

Swipe for the full story ➡️Another thing I forgot to mention but didn’t feel like retyping and screenshotting my Notes 🤣...
20/12/2024

Swipe for the full story ➡️

Another thing I forgot to mention but didn’t feel like retyping and screenshotting my Notes 🤣

$20k is only NINE thousand dollars away from the income I made when I left teaching 🤯

1. Teachers need to be paid more MY GOSHHHH

2. Remembering that reminded me how far I’ve come since starting my business.

I hope this post in a sea of BIG wins, HUGE numbers, and accomplishments others achieved but you didn’t get the chance to check off your list *yet*, HELPS 😘

When I saw I made such a huge amount less this year, YOU were the first person I wanted to tell.

Because while sharing exciting and big news with you is soooo fun, I think I like sharing the not so great things more.

Not because I’m a downer (I’m actually quite positive 🤣💅) but because in this social media world, you simply cannot tell what is real and what is not.

And if I’ve learned anything this year, being REAL, showing up as your TRUE self, and saying the things others people may be scared to say is the best gift you can give your community.

Like I said, 2025 is gonna be a wild one.

But you can count on me, k?

Thanks for being here, thanks for cheering me on, thanks for supporting my business and allowing me to provide for my family (all of Christmas is ME and has been for the last few years 😭), thank you for DMing me with resources to help my sons with their diagnoses, and thank you for staying when you could easily get this kind of education and info from a bagillion other accounts.

(Maybe not the very best throwbacks from the early 2000s through 💅💃🤣)

Have a happy holiday, do something for YOURSELF, and please REST for goodness sakes 🤣🫶

Whatever you did this year was ENOUGH.

I will see you in 2025, you little cutie patootie 😘

18/12/2024
Tired of people not engaging with your content?I bet you are!I was tired of throwing my laptop every time I tried to do ...
10/09/2024

Tired of people not engaging with your content?

I bet you are!

I was tired of throwing my laptop every time I tried to do Quickbooks by myself and finally hired a bookkeeper (ILYSM …and that’s when my business got a WHOLE LOT EASIER.

And not to mention…a started making a LOT more money.

I don’t talk about money TOO much on this platform, but I dooo love making it AND helping my clients and members make more of it.

And something they always hesitate doing is outsourcing and I GET IT. BEEN THERE. PROMISE.

But once I realized that *slowly* outsourcing the business tasks that sucked the life out of me, the more I could focus on the parts of my business that lit me up.

And wouldn’t ya know it, I not only enjoyed my work more BUT ALSO I scaled so much faster and made more money for my family ❤️

If creating content and social media marketing are the parts of your business that make YOU want to throw YOUR phone out the window, it’s time for you to ask for some help.

Think of all the info and I give away for free. We do not gate keep. Never have.

But think of OUR brains helping YOU with YOUR content? Personalizing it to YOU and YOUR audience? In person?

It lights us UP 🔥

But we can only help you in this customized, personal way if YOU make the first move 💃

So if you’re tired of trying to figure this out by yourself, comment SSDAY1 and I’ll DM you the deets to our Day One retreat in almost a MONTH from now 🤗

While I don’t know your finances, I DO know without a doubt, the investment you make will be worth it ❤️

(Can’t afford it? Join our membership! It’s always open for ya!)

Okay tell me, did the Monica turkey head and glasses stop your scroll? 🤣🤣🤣 or did you not know what this is?

ADHD Business Owners, it’s HERE ⤵️After helping women, moms, & business owners inside my DMs since I started this busine...
20/08/2024

ADHD Business Owners, it’s HERE ⤵️

After helping women, moms, & business owners inside my DMs since I started this business in late 2017, I decided to dive a little deeper last year and offer mentoring for ADHD business owners.

Actually, that’s not 100% true.

I had someone (and that someone was 🫶) say “do you offer mentoring and marketing strategy SPECIFICALLY for ADHD business owners?”

And in true entrepreneur fashion, I said “No, but I can!” 🤣

And guess what? She wasn’t the only one who needed my help.

For the past year I’ve helped 13 ADHD (and a couple non-ADHD) business owners by mentoring them in 3 month containers.

It has sold out with barely any promotion & I typically have 3 of my 5-7 clients repeat after their first round 🤯

Which has changed my business AND my life in the very best way.

But since I’m EXTREMELY mindful of my capacity, I can’t help as many of you as I want to 1:1.

SO I created something for you..

Introducing HELD 💛: Your Guide to ADHD Entrepreneurial Success.

A program where I, alongside my team, will support ADHD entrepreneurs to recognize the magic in their minds & offer strategies for a smoother, more successful journey.

The name came from ’s (my business mentor, I’m tellin’ ya, it takes a VILLAGE) idea to have an annual payment upfront instead of monthly payments to ease the executive functioning and relieve monthly payment stress.

I reached back out to Elena (yes, the same person who helped me create my last offer) & she said “The relief we will have knowing we will feel HELD by you for the entire year? This is perfect for us.”

Thus, HELD was created 💛

SOME DEETS REALLY FAST:

✅ Live Q&A Monthly Call
✅ Body Doubling/Coworking Monthly Call
✅ QUICK Private Podcast Episodes about living with ADHD and strategies in general AND for your business
✅ Private FB Group managed by another ADHD entrepreneur ❤️

All for $299/year. (That’s less than $25/month!)

Want to learn more and get on the waitlist? Comment HELD and my lil robot 🤖 will DM you a link!

Share with other ADHD business owners you know and can you celebrate with me because even over 7 years in LAUNCHING NEW THINGS IS SCARY 😂

Content you need to start posting ASAP ⤵️What the heck it is that you do, what’s included in your offers, what options y...
09/05/2024

Content you need to start posting ASAP ⤵️

What the heck it is that you do, what’s included in your offers, what options you have, how it works, etc.

Something and I have been discovering on our never-ending quest to stay up to date on marketing trends is that we are all TIRED.

It’s just TOO hard to learn how you do what you do.

You’re an expert for a reason and while educational content positions you as an expert, it’s hard for us to ACTUALLY comprehend it.

(She elaborates on this and explains it SO WELL in her latest podcast episode called “Good Content”. GO LISTEN!)

If you’re worried about serving those who can’t afford you yet, don’t! This doesn’t REPLACE any content “category”, it’s just in addition to 👊

While all business owners DIY a LOT and learn how to do various things on their own, why not give us something to work towards by telling us how you can take it off our plate?

Educational content still has a place here.
But if it’s not TEENY TINY ITSY BITSY and they can run and do it in less than a minute? 
It’s not worth creating content for it.

➡️ We want you to tell us HOW you can help us.
➡️ We want you to explain HOW to work with you.
➡️ We want you to share what options we have.

This is why we both love tiered offerings for service providers.

We have everything from freebies, to our low-cost membership (the ), to more customized 1:1 offers, and more.

SO your homework:

1️⃣ Create some content about WHAT you do and HOW you do it

(Bonus: Pin it to the top of your profile -click the 3 dots at the top right of your post/Reel and tap “pin to profile” - so when people land on your page they know exactly what you do)

2️⃣ If you want to educate, make it so simple that it almost sounds SILLY and OBVIOUS.

Hope this helped!

What will you create first?!

This is what happens almost every time I meet with a client ⬇️Before we reinvent the wheel, I like to take a look at the...
28/03/2024

This is what happens almost every time I meet with a client ⬇️

Before we reinvent the wheel, I like to take a look at their analytics to see what’s working for them so we can continue to create that kind of content, instead of scrapping the whole plan altogether.

More often than not, they say this:

“My top post is a picture of me and it’s my birthday”

It has happened so often in the 9+ years I have been doing what I do that I know it is probably true for you, too.

Sharing personal preferences, likes and dislikes, what you’re watching, listening to, or buying…is an EASY way to connect with your audience and satiate that need they have to know MORE about you as a person…not just a business.

And TELLING your audience what to do always yields the best results, because we’re always TIRED. Just tell us what to do and we’ll probably do it 🤷‍♀️

Knowing that, you can go forth and create content that shows the HUMAN side of your business as well as adding in CLEAR calls to action that lead your audience exactly where you want them to go.

Need help with Instagram marketing, Reels ideas, increasing engagement, figuring out how best to spend your time here, or just business support in general?

Comment SSS10 and my lil robot 🤖 will DM you a link and a promo code ($10 off your first month!) to join the ! On-demand trainings and content planning resources the second you join. We cannot wait to support you ❤️

Give me a 👍 if this was helpful!

Another reason to be here less?(Other than to catch up on housewives 🙋‍♀️)Your mental health 🧠As much as I LOVEEEE the p...
25/01/2024

Another reason to be here less?

(Other than to catch up on housewives 🙋‍♀️)

Your mental health 🧠

As much as I LOVEEEE the power of social media marketing for business growth, it can be a slippery slope to anxiety, burn out, or imposter syndrome.

I had a situation last Fall where I got extremely triggered by some comments over on 🧵🫠

(hence why I’m no longer sharing over there 😂 I’m just too sensitive, can’t deal, keeping my peace in 2024 ✌️)

So although my boundaries are pretty strong and I’ve been doing this for awhile, it doesn’t mean I’m safe from the occasional mental downward spiral.

BUT when you start to implement the strategies above, you’ll probably see your mental health around social media also improve simply because you’re here LESS!

These are just a FEW strategies I help my marketing strategy session clients and members implement!!

If you need more help and guidance, book a session via my website or comment SSS10 and my lil robot 🤖 will DM you a link and discount code for $10 off your first month inside the !

OKAY speaking of housewives, what are your thoughts on the RHOSLC reunion? I was hoping for a bigger bang with the burn book 🤔

Let’s chat in the comments!

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Hi! I’m Emily Schwalbach, Founder & CEO of Be Social Consulting. I help small businesses grow on social media without that icky, sales-y feeling.

​My goal is to help you reach as many people as you can without sacrificing your values.

What started as a simple Instagram Story Training grew into a full service social media training and consulting business in just a few short months.