Digital Marketing Journals

21/06/2024

Minimizing ER will lead to customer service platforms handling more diverse inquiries, improving customer satisfaction, and balancing automation and human touch. https://fatsfixedassettracking.com/9-must-track-metrics-of-customer-service-platform-by-devashish-datt-mamgain-jun-2024/10734/

As Peter Drucker famously said — “What gets measured, gets managed.”Tracking the effectiveness of your customer service platforms, with the right metrics in place, can lead organizations to gain valuable insights and optimize their customer service strategy. This will ultimately lead to superi...

20/06/2024

So, to help you plan your social media holiday calendar around popular dates, here’s a holiday-specific Instagram content calendar template so you can capitalize on seasonal trends and generate higher engagement. https://fatsfixedassettracking.com/how-to-plan-and-organize-your-instagram-content-calendar/10730/

Have you ever wondered how some brands are so consistent on Instagram? It seems crazy how they pump out engaging and trendy content daily. Maybe you have heard of something called an Instagram content calendar! If you are struggling to keep up with your Instagram posts and not creating consistent…

14/06/2024

Once you have a comprehensive customer view, it’s time to slice your audience into granular segments based on factors like purchase behavior, engagement levels, and interests for maximum impact. https://fatsfixedassettracking.com/ecommerce-segmentation-secrets-to-accelerate-store-sales/10728/

12/06/2024

Not only do they have the best pricing around but they’re bundling multiple tools we use—ad revenue, analytics, web vitals—all into a single platform. https://fatsfixedassettracking.com/a-better-google-analytics-alternative/10722/

Our recent migration to GA4 left a lot to be desired and led us to explore for better google analytics alternatives. We tried just about everything out there, including Plausible, Fathom, and several others, all with their own pros and cons. The biggest hurdles were: limited features and higher cost...

09/06/2024

Presumably with a Google Business Profile and a separate set of citations in tow. https://fatsfixedassettracking.com/12-kinds-of-growth-in-local-seo/10720/

Like my post? Please share! You don’t just want to become easier to find: you want to be harder to avoid. Higher rankings make you more visible, but alone they don’t make you unavoidable. Your goals will require more than that. You need multiple ways to advance your goals, and…

09/06/2024

Listen To My Latest Podcast Episode: #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media https://fatsfixedassettracking.com/686-from-anonymous-to-a-list-how-susie-moore-built-her-business-from-the-ground-up-by-leveraging-media-amy-porterfield/10718/

06/06/2024

The response must occur within a timeout (max 30 seconds) that you configure when creating the webhook resources, otherwise, the request will time out. https://fatsfixedassettracking.com/extend-session-timeout-for-dialogflow-cx-by-pragnakalp-techlabs-apr-2024/10716/

04/06/2024

In every way, it’ll become easier to grow, scale, attract, and retain clients. https://fatsfixedassettracking.com/profit-more-work-less-4-steps-to-niching-down-for-your-agency/10712/

Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve se...

29/05/2024

This is game-changing stuff and we are excited to see more and more advertisers using the Customers.ai platform to help improve their Meta performance. https://fatsfixedassettracking.com/want-to-see-who-clicked-your-meta-ads-now-you-can/10708/

We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems. The thing is, I still believe in Meta ads. It is an unbelievably cost-effec...

26/05/2024

To ensure inclusivity, include descriptive alt text for all images in your Shopify store. https://fatsfixedassettracking.com/crafting-a-user-friendly-shopify-store-monsterspost/10700/

In the bustling world of e-commerce, inclusivity is not just a trend but a necessity. As the digital landscape evolves, it's imperative to ensure that online stores are accessible to all users, including the elderly and those requiring disability aids. Let’s we'll delve into actionable tips to mak...

21/05/2024

Proactive Offers: Based on purchase history, the bots personalize promotions and suggest relevant products, encouraging repeat business and increasing client lifetime value. https://fatsfixedassettracking.com/whatsapp-chatbots-for-ecommerce-8-real-life-use-cases/10696/

WhatsApp has billions of users worldwide. It has emerged as a critical communication platform where brands must establish a strong presence. 39% of people prefer to use the app as a customer service channel. This is where the WhatsApp chatbot for eCommerce enters the picture. It is offering a revolu...

20/05/2024

This comprehensive email signature example is ideal for professionals who want to provide multiple ways for their contacts to reach out. https://fatsfixedassettracking.com/how-to-write-a-great-one-free-generator/10692/

I send out dozens of emails every day. Like a letter, each ends with a handy email signature that shares a bit more information about the work that I do. It’s a little note that allows me to market myself. With over 300 billion emails sent and received daily worldwide,…

17/05/2024

How does effective customer call management contribute to the success of a web design agency? https://fatsfixedassettracking.com/a-glimpse-into-the-daily-operations-of-a-toronto-web-design-agency/10688/

In the dynamic landscape of online business, a Toronto web design agency plays a pivotal role in shaping a company’s digital presence. Beyond the polished websites and captivating graphics lie the intricate day-to-day operations that contribute to the success of these agencies. Let’s delve behin...

13/05/2024

Leveraging the power of first-party data through our proprietary Website Visitor ID X-Ray pixel, Restore offers a direct integration with Facebook, allowing you to build retargeting audiences with unmatched precision. https://fatsfixedassettracking.com/how-to-restore-your-ad-audiences-with-first-party-contact-data/10686/

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. From the tightening grip of privacy regulations to the slow demise of third-party cookies, the tools and tactics that once seemed like mainstays are quic...

09/05/2024

Fill out the form below to get a quote for your multi-location business. https://fatsfixedassettracking.com/website-conversion-rate-optimization-with-aaron-weiche/10680/

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quot...

06/05/2024

The rapid advancement of Voice User Interfaces (VUIs) has underscored the importance of verbal fluency in the realm of digital interaction. https://fatsfixedassettracking.com/the-role-of-verbal-fluency-in-voice-user-interfaces-by-phoebe-ohayon-mar-2024/10674/

The rapid advancement of Voice User Interfaces (VUIs) has underscored the importance of verbal fluency in the realm of digital interaction. But how does verbal fluency influence the usability and efficacy of a VUI (Voice user Interface)?Photo by Icons8 Team on UnsplashVerbal fluency, the ability to....

03/05/2024

Tips for promoting affiliate links in podcast notes https://fatsfixedassettracking.com/the-8-best-ways-to-promote-affiliate-links-in-2024/10670/

By Phil Norris May 2, 2024 Affiliate marketing has grown from a niche pursuit into one of the most popular ways for content creators to monetize their online audience. Indeed, one in three publishers say affiliate marketing is in their top three revenue sources, while one in 10 say it’s…

28/04/2024

It reveals what marketers have planned for their social activities, content marketing, and more! https://fatsfixedassettracking.com/remaining-relevant-in-an-ai-world-social-media-examiner/10665/

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this fr...

26/04/2024

Other Methods of Collecting First-Party Data https://fatsfixedassettracking.com/what-does-googles-cookie-delay-mean-for-marketers/10663/

About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So”. The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies. That there would be no…

26/04/2024

Upload the photo to your Google Business Profile page. https://fatsfixedassettracking.com/photos-local-seo-simple-ways-to-put-more-notches-on-your-belt-with-images/10661/

Like my post? Please share! The biggest problem with most advice on “image SEO” is it focuses too much on what images you should take and how you should take them. Often that advice rests on an assumption that you’re in a photogenic line of work, where it’s both easy…

18/04/2024

How to Organize & Structure your Documents for RAG https://fatsfixedassettracking.com/how-to-organize-structure-your-documents-for-rag/10655/

Originally Published on my SubstackContinue reading on Chatbots Life »

18/04/2024

With our first-party pixel audience, we were able to reach more of the people we wanted to and more of the people who were actually interested in our product. https://fatsfixedassettracking.com/its-time-to-rethink-your-meta-ads-strategy/10651/

If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point. Things are not looking good and Meta doesn’t seem…

18/04/2024

When users search for flights on Google’s dedicated Flight tool, they will see train route suggestions as an alternative for applicable routes. https://fatsfixedassettracking.com/google-search-maps-get-upgrades-for-greener-travel/10647/

Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options over gas-powered vehicles. James Byers, Google Search’s Group Product Manager, states: “When it comes to traveling and commuting, we want people to ha...

17/04/2024

By understanding the principles, examples, and applications of generative and discriminative models, you can unlock the potential of these powerful machine learning techniques. https://fatsfixedassettracking.com/understanding-generative-and-discriminative-models-by-botpenguin/10645/

Machine learning has revolutionized various fields by enabling computers to learn from data and make accurate predictions or classifications. Two prominent types of models used in machine learning are generative models and discriminative models.Generative models focus on capturing the underlying pat...

17/04/2024

Do this stage right and you will differentiate your firm. https://fatsfixedassettracking.com/how-standardizing-your-sales-process-boosts-overall-conversion/10643/

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if yo...

16/04/2024

The post #671: A Look Inside My Membership: Momentum appeared first on Amy Porterfield | Online Marketing Expert. https://fatsfixedassettracking.com/671-a-look-inside-my-membership-momentum/10637/

Listen on… How my exclusive Momentum membership has scaled my business and upleveled my community. Today's episode is very close to my heart because I’m sharing something with […] The post #671: A Look Inside My Membership: Momentum appeared first on Amy Porterfield | Online Marketing Expert.

15/04/2024

4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USAWritten by Rhonda BradleyApril 15, 2024Brand awareness refers to how familiar and likable your business is on social media. https://fatsfixedassettracking.com/how-to-increase-brand-awareness-on-social-media/10635/

By Rhonda Bradley April 11, 2024 Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach, all those benef...

15/04/2024

Consider hiring freelancers: Many bookkeepers offer their services to multiple businesses on a part-time basis, managing payroll, taxes, and benefits efficiently. https://fatsfixedassettracking.com/handling-the-business-side-of-design/10633/

One aspect of the American Dream is owning your own business. The idea of becoming your own boss, setting your own hours, and pursuing your passion is highly appealing. However, having a love for design doesn’t automatically make you a good business owner. Conversely, lacking an MBA doesn’t prec...