The Well Planned Brand

13/04/2022

Does the way you dress for work differ from how you dress in your day-to-day life? Emmie is a self-proclaimed sweatpants goblin at home, but when she’s out in the world she loves fitted tops and pencil skirts. Christine is a master of choosing outfits that shift from day to night seamlessly. No matter whether she’s picking up the kids from school or hopping on a Zoom call, she’s got STYLE.

Thinking about your professional style is a big part of one of our 5-Step process for planning your business photoshoot. Check out the blog and get the worksheet at the link below 👇🏽!

It’s completely free, so you can save your $$$ for that new outfit (or those cozy slippers!).

https://thewellplannedbrand.com/how-to-plan-your-brand-photoshoot-in-5-steps/

When was the last time you invested in new photography for your business? Here are our 5 Steps to a successful brand photoshoot.

11/03/2022

A new website is exactly what your small business needs to bloom this spring, but how much will it cost?

Check out our new blog to learn why a custom business website is a worthwhile investment in your growing brand, and why “cheap and quick” alternatives aren’t worth your time or money.

Link in bio! 💐

14/02/2022

Whether you love or hate , we still think you deserve a treat 🧁❤️

As small business owners, the sweetest gift we could get this year is a little bit of help! It’s hard to do it all on our own.

Tell us in the comments what kind of help your small business really needs right now. From branding to design, to a brand new website or social media help, we want to hear what tools could make running your business a little bit sweeter. 💕

13/02/2022

Do your current brand name, online presence, and business website truly fit your 2022 vision?

If you think that aligning your brand with your goals for the new year will be too big of a project, too expensive, or too time consuming, you’ll be pleasantly surprised by the truth.

Sure, takes effort. Tailoring your online business presence to match your new direction takes work, but it doesn’t have to cost an arm and a leg, you don’t have to do it all at once, and you don’t have to do it alone!

Check out the link in our bio to learn how you can achieve your 2022 business goals at your own pace with help from the experts at The Well Planned Brand. 🙌🏼 Try us on (for free!) We might be the perfect fit!

23/12/2021

Are you ready to make your business goals happen in 2022?

Sure, turning that dream into reality seems almost impossible, but you’ll be surprised how much you can get done when you share your intentions. Whether you choose to write them down, say them out loud, or post about them online, can be an important first step in your journey.

Here at The Well Planned Brand, we believe that anything worth doing begins with a conscious decision to do it. We’d love to see your 2022 business goals and intentions in the comments below!

22/12/2021

Don’t be afraid to tell your potential customers about the cool stuff you’re working on - even if it’s not done yet!

Everyone loves hearing about the process, even when it’s complex, and even when there are speed bumps and challenges along the way! In fact, customers are more likely to recognize the value of your products or services when they get a behind-the-scenes look at the hard work it takes to make them possible.

So, what are you working on?

21/12/2021

It may be tempting to model your online business presence after your favourite influencer or brand, but in order to stand out and inspire your potential customers, your unique traits should take the starring role in your branding and marketing efforts. After all, there’s only one of you, and you’ll only find your true fans by being 100% authentic. What quirks and differences make your business different than the rest?

11/12/2021

Do your clients feel comfortable visiting your business?

For brick and mortar destinations, the answer might be simple, but for those of us who operate in the online space, it’s a bit more complex.

After all, how do we define “comfortable” in the online marketplace?

Here are a few tips to help your customers feel more comfortable when they visit your brand’s online presence:

Give them a place to share their thoughts. Whether it’s a chat feature or a post asking for their opinion, they’ll feel included if they can engage with you.

Thank them. Making the effort to regularly thank your customers will remind them that they matter to you and your business.
Give them a reason to stay connected! Offer your customers a discount in exchange for joining your mailing list or newsletter.

10/12/2021

Will you be making a New Year’s resolution?

It’s easy to get overwhelmed by the many goals we could set for ourselves; but why not take a new approach to this year’s resolution?

Instead of challenging yourself to something you may not be able to attain, try making a promise to yourself, based on the wisdom you’ve gained in the past year.

Maybe you’ve learned that setting boundaries helps you maintain your mental wellness. Your New Year’s resolution could be a promise to set better boundaries, both personally and professionally.

Maybe you’ve found that getting up earlier helps you get more done in the day. Make a promise to yourself to try to get up at a certain time each day.

When we treat our resolutions like promises, we’ll be more likely to keep them, especially when we know they’ll benefit us in the new year.

09/12/2021

Food for thought 🧠: No matter what you do for work, your words have tremendous power, value, and beauty.

Sure, some jobs require the written word more than others, but both spoken and written words play a big role in almost every job!

The words you choose to use on your business website, in your social media posts, and in your everyday email communication with clients matter a lot, so it really does pay to choose them wisely!

08/12/2021

When the weather outside is frightful, doesn’t being inside feel delightful? ❄️

For those of us who , being able to skip the commute and do our jobs from the comfort of a home office or couch can really feel like a treat this time of year.

Do you work from home, or do you brave the elements to get to your office or workplace?

07/12/2021

When you tweet, does anyone read it? Do you feel like your Instagram posts aren’t reaching enough viewers? Is your Facebook limited to family members? Brands of all sizes are considering whether their efforts are benefiting their business, and there’s no easy answer. Social media’s swiftly changing landscape means what works one day might not the next. It makes it hard for small businesses to create and share with confidence. One thing is certain: social media isn’t going away - not yet anyway! So don’t throw out the baby with the bath water. Instead of trying to hit all the platforms, pour your effort into doing more on your favorite one, or opt for an automatic posting software that helps you share across multiple platforms at once.

06/12/2021

We’re curious; do you find yourself drinking more when the weather gets colder?

Is working from the coffee shop just an excuse to chug several mugs of peppermint mocha?! 🥴

Besides helping you warm up, coffee seems to come in so many fun flavors during the holidays - and honestly who can resist a gingerbread latte!? 👀

So where are our caffeine lovers? Tell us your go-to seasonal sip in the comments ☕️

05/12/2021

Have you ever experienced 🧠? It’s that feeling of too many work-related thoughts, questions, and ideas flooding your mind when you should be asleep. Busy brain sucks, but it can be prevented!

Step 1: Make a conscious decision that your workday is over. Turn off your computer, and disable your email inbox on your phone.

Step 2: Choose a way to relax and unwind. This doesn’t need to be a long activity, but you need to choose something you actually enjoy. Maybe it’s a hot shower. Maybe it’s a few minutes of yoga, or even just changing into comfy clothes.

Step 3: If you feel stressful thoughts coming into your mind, redirect your attention to something tangible like a conversation or an activity.

Being conscious of busy brain really does help to keep it at bay, and if you take these steps while you’re awake, it’s less likely to plague you when you’re trying to sleep! 💤

04/12/2021

Are your office hours changing for the holidays? Here are two cute and clever ways to inform your clients without triggering an avalanche of last minute requests!

Send a holiday e-card with your seasonal hours! Everyone loves to get a card, and they’re almost guaranteed to open it, so it’s the perfect method for wishing them happy holidays and telling them when you’ll be unavailable.
Share and pin a festive social media post with your holiday hours. Even though this method won’t reach all of your clients, you’ll reach more eyes than simply updating your website or email signature.

Reminder: boundaries are beautiful. Enforcing them is a great way to give yourself the gift of space, time, and relaxation this holiday season. Don’t be afraid to limit your hours for the holidays, and once you do, don’t second guess yourself. 🎁

03/12/2021

What are your 3 low-tech must-haves? We’re talking about those decor staples, the comfort items, and maybe even your stash of snacks. If it makes your home workspace more pleasant, then we want to hear all about it!

Christine’s home office wouldn’t feel complete without artwork, houseplants, and her practical (yet super chic!) daily planner book.

Emmie’s home office wouldn’t be quite as cozy without her candy dish (which she refills constantly), cute pads of paper for endless to-do lists, and her essential oil diffuser.

Now it’s your turn! Tell us about the goodies that make your office a space to enjoy - not just work!

02/12/2021

Do you know your learning style? 🤓

When it comes to learning a new skill, would you rather be taught in a class, get one-on-one instruction with an expert, or learn independently using written tutorials and other resources?

Understanding how you learn best isn’t just the key to personal and professional skill development; it can also save you money by helping you choose the best classes, resources, or learning materials for your unique 🧠

01/12/2021

Is the clock running out on your dated branding photography?

Be honest; how old is your business headshot or profile photo? Even though it isn’t always cheap, fresh branding photography is a worthwhile investment for your business.

If you think it might be time for some updated images for your website and social media but aren’t sure what steps to take next, ask us anything in the comments! 📸

27/11/2021

What’s the craziest place you’d work to be free of distraction?

Let’s face it; home can be an overwhelming place, and with kids screaming and dogs barking, it’s not always ideal for work. We’d love to hear about the unconventional places you’ve turned into a temporary office, from closets to cafes, and everything in between!

Whatever works, right?

25/11/2021

Happy Thanksgiving to our American followers!

This year we’re especially thankful for the community we’re building here. We’re looking forward to watching it grow and develop as we help you plan your best and brightest brands! 🦃💕

23/11/2021

Ready for a pro tip ?

Apply seasonal themes to your business and brand, no matter what you do. Having worked with brands in every industry, we know it’s not only possible, it’s super important.

Creating seasonal content shows your readers, customers, or clients that you’re present, connected, and in tune with the time of year. Imagine if your favorite brands ignored common observances, weather changes, and holidays. There would be no holiday commercials, no new packaging, no seasonal sales, and no fun new flavors (yes, we’re talking about you again !)

Not sure how to tie seasonality into your own brand and industry? Read our latest blog here.

https://thewellplannedbrand.com/changing-seasons-changing-brand-applying-seasonality-to-your-small-business-marketing/

18/11/2021

Do you feel sore and tired when it rains? Do you get a headache when it’s windy, or feel irritable when it’s hot? Weather can impact the way we feel, so it’s bound to impact our work too!

Here are a few tips that help us work when the weather is bad (and we know about bad weather! We’re from Canada and Maine, US!):

⇢ Opt for artificial light. Close the curtains and turn on all the indoor lamps. Boost the mood and add extra glow with a string of fairy lights or light a scented candle.

⇢ Play some music, pop in the earbuds with a podcast, or turn on some white noise like a fan. Blocking out weather-related noise will help you focus.

⇢ Before starting work, take a shower. Feeling refreshed helps beat the adverse effects of increment weather. It warms us up on cold days and cools us down when it’s hot; win win!

17/11/2021

Can a cozy office help promote creativity, productivity, and good ideas? We think so! After all, making your office a more welcoming and comfortable place to spend time will make you more likely to spend time there!

Here are our 3 must-haves for a cozy :

⇢ An electric tea kettle or a mini fridge if you prefer cold drinks. Having drinks nearby will minimize trips to the kitchen.

⇢ A plush throw blanket. Having this handy will help keep you comfortable, no matter the weather.

⇢ A designated pair of slippers or office socks. Changing into something when you enter your office, whether it’s footwear or a sweater, will help your brain make the switch from home time to work time.

What are your work from home must haves?

13/11/2021

Maybe we haven’t told you yet, but we’re REALLY glad you’re here! As we continue to grow this community, we’d love to hear from you.

Feel free to share your online business and questions, introduce yourself, tell us about your business, or simply say hi 👋🏼

13/11/2021

The changing seasons can give us some very strange dreams.

Christine has been dreaming about home renovations. Emmie’s most recent dream was about building a very large sandwich... 😂

What have you been dreaming about lately?

12/11/2021

We talk a lot about the stress that comes with being a , so what helps you feel relaxed and carefree?

For Emmie it’s a clean pair of (matching!) pajamas and a movie. For Christine it’s endless afternoon snuggles with her new grandbaby or girls’ night in with her BFF.

What’s your go-to relaxation activity?

11/11/2021

Adversity, business challenges, and bad days; they’re bound to happen!

What matters is that we learn to float instead of letting frustration sink us. What have you overcome in your business journey this year?

10/11/2021

We’re all architects, but most of us are building something besides, well... buildings! We are the architects of our own success, the carpenters of our small businesses, and the engineers of our growth. It takes hard work, the right tools, and plenty of planning, but our hard work will pay off. So, what are you building?

09/11/2021

Are you more comfortable working collaboratively, or by yourself?

Some of us thrive in group settings, while others work better alone.

Back in school they told us that being a team player was crucial, and while that’s definitely applicable to certain sports, flying solo isn’t a deal breaker as a small business owner.

At The Well Planned Brand, we recognize and appreciate the many different learning, working, and communicating styles out there. Our challenges, lessons, and workshops are accessible and void of expectations, so no matter how you work, they work for you!

08/11/2021

Are you truly ? Without a responsive website, you’re missing out countless potential customers, and that’s not ideal.

But here’s the good news: at The Well Planned Brand, we give you the tools and knowledge to establish your business in the online marketplace. We make it simple and we even make it fun!

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