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31/08/2021

Read OR Regret 👇

Everybody talks about getting a client. The various ways to attract them and blah blah...

But, What after we get one? You've got a client, now what?

You provide them results!

But, along with it, you also need to make sure that you provide proper stats for them to figure out the progress made.

You need to make sure that you satisfy them in every report you share. Metrics are factors which are included in reports to make sure that client gets enough data for them to figure out the progress made.

You don't want to miss these 5 while doing so:-

1️⃣ Engagement Rate: Average number of interactions with a piece of content.
2️⃣ Audience Growth Rate: The speed at which your following grows on social media.
3️⃣ Post Reach: Number of people who saw a particular post on their news feed.
4️⃣ Conversion Rate: Number of conversions divided by the total number of interactions.
5️⃣ Click-Through Rate: Number of clicks on a link to the number of people who visited the page.

30/08/2021

Bonus Below 👇
Today, it is one of the most successful business firms with a wide range of electronics in the market. The reason that Panasonic is at such heights is that they have stayed true to their cause.
Panasonic, a company started as Matsush*ta Electric Industries Co. Ltd in 1918 manufacturing a Light bulb socket!
Today, it is one of the most successful business firms with a wide range of electronics in the market. The reason that Panasonic is at such heights is that they have stayed true to their cause.

"A better life, A better world"

Their products always try to bring ease to people's lives with technological advancements. This particular technology, MirAIe was no different!

Getting control of all your electronic devices from one place is a very comforting idea. But, the concept was unknown to the audience they wanted it to introduce.

India has a vast market for electronics. Panasonic India took advantage of the growing digital and social media. They invested in making Ads that were very different from other Ads that were shown on YouTube!

There was no story but a rhythm to their Ads, they promoted and introduced their products in a very sleek manner.

Their digital campaign had just one goal, Creating awareness! And, they were more than successful. Their Ads got more than 100 million views with 57% of people not skipping the Ads which is insane in comparison to the industry average of 25-30%.

Panasonic MirAIe is a great example of how one should conduct a digital campaign!

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