The Malachite Method

03/09/2022

Square Instagram posts are soon to be a thing of the past 🙅‍♀️

⭐️ With Instagram changing its feed layout to compete with other platforms (hiya TikTok), square posts are no longer optimal for your audience's feed.

❗️ Here's the tea on Instagram sizing for feed posts as well as some tips for creating Reels so that none of your info goes to waste by not being able to be seen!

Will you be making the change from square posts to portrait sized posts?

01/09/2022

How long does your content really need to be? ⏱

Here are some guidelines on the ideal length of your Instagram content! No, you don’t NEED to follow these to provide great content, however they are basic guides to help you get your message across! 💫

17/08/2022

Oooop...there it is 😬 ​​​​​​​​
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Even as someone who creates content *almost* on a daily basis, some days are tougher than others!​​​​​​​​
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Sometimes I'm not in the mood to batch create. Sometimes I need a mental health day. I've learned to take a step back and allow my brain to rest, resulting in higher quality, informational, beautiful content!​​​​​​​​
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If you're struggling right now...I hear ya sister. Take a break if you need one! I know you'll come back stronger than ever 💚​​​​​​​​
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16/08/2022

Can you work me into your schedule? 😉​​​​​​​​
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🗓 Batch scheduling your content seems like an unnecessary pain, I know. But I PROMISE it makes a difference! Swipe to see the benefits of scheduling your content ahead of time! ​​​​​​​​
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Here's some benefits to scheduling:​​​​​​​​
⭐️ Higher quality content​​​​​​​​
📱 Less time on your phone​​​​​​​​
✔️ More consistency​​​​​​​​
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What other tips help you manage your socials? Let me know 👇🏻​​​​​​​​
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15/08/2022

He's a 10 but....👀
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🗓 He doesn't have a regular posting schedule
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🤐 He doesn't engage with other accounts
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💵 He buys Instagram followers
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❓ He doesn't have a clear social or brand strategy
⠀⠀⠀⠀⠀⠀⠀⠀⠀...he's a 3 😭 Don't make these common social media mistakes when using online platforms for your business!

What would you rate him?
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14/08/2022

Here’s the sitch on hashtags 🧐​​​​​​​​
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❌ You may not need to include all these categories in your posts. ​​​​​​​​
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⭐️ Your strategy depends on your goals! Who are you trying to reach? Who is this relevant to?​​​​​​​​
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🎯 You do not need to cover EVERY CATEGORY for every post. If you aren’t trying to reach locals…why are you using local hashtags?​​​​​​​​
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It may take a while to figure out which hashtag strategy works best for you. ​​​​​​​​
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Need help? Get in touch! Drop comments and questions below👇🏻​​​​​​​​
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13/08/2022

13/08/2022

🚨NEWSFLASH: There is no one way ticket to social media management.

👏Every business and social media manager are different, so why would we do it all the same?

📈Having a social media manager to create and schedule content ensures that your platforms are being used in the most effective way.

What are some of your favourite tips for social media management?