𝗶𝗗𝗲𝘀𝗶𝗴𝗻 𝗔𝗴𝗷𝗲𝗻𝗰𝗶 𝗗𝗶𝘅𝗵𝗶𝘁𝗮𝗹𝗲

23/02/2022

25/08/2020

𝗦𝗘𝗠-Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

Here are some examples of SEM-based advertising activities:
Targeted (paid) ad campaigns
Writing copy using very selective keywords

Ensuring that advertising activities fall within an allotted budget
Applying key performance indicators like click-through-rates (CTR) and cost-per-click (CPC) towards future advertising activities

@ Albania

25/08/2020

Promotion in social networks is a great opportunity to attract the target audience and sell the product.

Social Media Marketing is the effective use of social platforms as channels for business promotion, aimed at working with the target audience in social networks. SMM is the most promising method of promotion and at the same time quite inexpensive.

The main task of SMM is to create high-quality and interesting content, as well as to promote this content.
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What tasks does SMM marketing solve?

Social Media Marketing solves a whole range of tasks related to brand promotion:

- Branding, brand promotion;
- Growth of brand popularity;
- Increase the attendance of the company's website;
- Increasing the audience's loyalty to the company;
- Increase the number of visitors to the site;
- Increase the number of subscribers;
- Public relations;
- Receiving the company's leads;
- Informing about promotions and discounts;
- Getting feedback;
- Creation of the company's personnel reserve;
- Management of brand reputation.
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The main tools of SMM-marketing:
- Development and creation of pages, groups, public posts and blogs on various social platforms.
- Filling with materials and registration of social networks.
- Attracting new subscribers, stimulating the audience's interest in the community.
- Support for discussions, answers to comments, hidden marketing, conducting discussions on behalf of the company.
- Website promotion in communities.
- Advertising in thematic communities and on the pages of well-known bloggers.
- Working with the negative, creating a positive image of the brand.
- Viral marketing.
- Creation of applications, games and their promotion among users of social media.
- Analytics and brand strategy development.
- Ability to customize targeted ads.
- SMO - optimization of Internet resources for social networks.
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I think this is the key information about SMM.


@ Albania

24/08/2020

The old marketing funnel (often called the AIDA model) includes these four stages:

1. Awareness: A person knows your product or service exists.
2. Interest: A person expresses interest in your product or service.
3. Desire: A person wants your product or service.
4. Action: A person purchases your product or service.

Difference Between

SEO: Search Engine Optimization
Search Engine Land defines SEO as “…the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.” Essentially, SEO is the process of optimizing your website through various methods in order to rank higher for certain relevant keywords on search engines like Google, Bing, and Yahoo.

SEM: Search Engine Marketing
Search engine marketing (SEM) is related to SEO in that they both deal with digital marketing outreach on search engines like Google and Bing.

SEM earns traffic through the process of purchasing ads on search engines.

SMM: Social Media Marketing
SMM refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing.

Benefits of Digital Branding
There are so many benefits to digital branding, so it’s hard to know where to start. Here are some of the main ones:

Multichannel: Having a strong digital brand allows businesses to spread out on different online platforms.

Virality: In this digital age we live in, to ‘go viral’ is a big deal.

Interaction: Digital branding allows your customers to get involved and creates a unique customer experience.



@ Albania