Event Marketer

22/07/2024

Tunnel Vision: Seven ways immersive tunnels are being used as part of “staged” trade show strategies. https://tinyurl.com/2edrh5m9

22/07/2024

What’s on our radar this week:
-Geico’s mega mitts at MLB All-Star ⚾️
-Nutella’s hot air balloon crash-landing 💥
-State Farm’s new “Gamerhood” strategy 🎮
-A larger-than-life tribute to SpongeBob 🍍
-HoYoverse’s otherworldly launch event 🪐

This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts.

22/07/2024

Ricoh maximized a booth space that was 30-percent smaller at the 2024 show by leveraging live theater and heritage-inspired imagery.

At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh

21/07/2024

Royal Flush: Brands that sell bathroom-related products are having a moment with funny, lighthearted activations that don’t tiptoe around the category.

There was a time when personal care brands didn't address category conversations head-on, but those days appear to be coming to an end.

21/07/2024

The on the 2024 B-to-B Dream Team know their audiences and how to tailor experiences to their changing needs. Take a look on their predictions for the future of event programs.

Among standout topics in chats with the 2024 B-to-B Dream Team was the workforce, actionable sustainability and AI and the future of events.

20/07/2024

The Lodge is “peak” experiential. Paramount+’s VP of Brand Marketing offers insights on evolving the curated, winter chalet-themed fan activation. https://bit.ly/3RTwexM

20/07/2024

Creativity at Cannes Lions: 10 brand activations we loved on the Croisette. https://bit.ly/4cwUCNY

19/07/2024

The Brief: This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones. https://tinyurl.com/yt7pxvdf

19/07/2024

ICYMI: Here's what’s on our radar this week:
-Oatly’s Big Dairy political stunt 🍦
-Taco Bell is inviting fans to live like a retiree this August ⛳️
-The NBPA’s “Deli” at Summer League’s opening weekend 🥪
-Louisiana Fish Fry is challenging home chefs to a cook-off 🍗
-Nuun’s quirky “Unexpectercise” event campaign 🏋️‍♀️

This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement and dairy deprogramming zones.

18/07/2024

Hennessy’s stopped in almost 20 Southern cities, offering up samples, games and a tailored cocktail experience. We hit the Orlando stop to check out the strategy.

Hitting five states and almost 20 cities across the South this summer, the Made for More Tour presented experiences that touched the senses.

18/07/2024

Check out our preview for a taste of the experiential activity happening around the Olympic Games, spanning workshops, pop-ups, AR installations and more.

The 2024 Paris Games may inspire even more fanfare than usual, given the last time the world saw the Summer Olympics, spectators were banned.

17/07/2024

Intel turned to an immersive AI Exhibit to help consumers explore its chips via the evolving audio, visual and sculptural work of nine emerging artists. bit.ly/4cDVxMs

17/07/2024

Partnering with Pvolve and local L.A. businesses, The Outset created a monthlong schedule of events hosted at its Sensitive Skin Clinic, where consumers could sample the skin care brand’s products.

Skincare brand The Outset activated its first pop-up, The Sensitive Skin Clinic, around an ambitious timeline—one full month at The Grove L.A.

17/07/2024

We're droppin' it like it's hot! Our Summer print issue has officially arrived. 😎

This jam-packed edition includes:
• The Big Mid-Year Recap: 100 of our favorite experiential moments
• Industry recognition: The 2024 It List and Fab 50
• An exclusive tour of the Mercedes-Benz experience
• The Grand Ex Award: Taco Bell & "Live Mas LIVE"
• And much more...

Happy reading! 📖

17/07/2024

Grand Ex 2024: Learn how Taco Bell and its agency partners rewrote the playbook on experiential earned media—and earned the campaign of the year—with "Live Más LIVE."

Live Más LIVE was the media event of all media events—an Apple launch-worthy, hybrid, fan-driven and -inspired menu reveal experience.

16/07/2024

From bidet and toilet paper brands to plumbing companies and period apparel retailers, personal care brands are producing events that promote real, candid conversations.

There was a time when personal care brands didn't address category conversations head-on, but those days appear to be coming to an end.

16/07/2024

Exhibitors are going all-in on tunnel immersions that take attendees on a guided journey, building in time and space to dwell and explore.

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged

16/07/2024

We’ve rounded up some of the best creative ideas from . Spin through TikTok’s creator workshops, LinkedIn’s live studio, T-Mobile’s hidden messages and more. https://bit.ly/4cwUCNY

15/07/2024

What’s on our radar this week:
-Oatly’s Big Dairy political stunt 🍦
-Taco Bell is inviting fans to live like a retiree this August ⛳️
-The NBPA’s “Deli” at Summer League’s opening weekend 🥪
-Louisiana Fish Fry is challenging home chefs to a cook-off 🍗
-Nuun’s quirky “Unexpectercise” event campaign 🏋️‍♀️

This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement and dairy deprogramming zones.

15/07/2024

Introducing the 2024 It List! Meet the Top 100 agencies in the biz—and see how they're thriving amid an industry-wide shakeup.

The 2024 It List roster represents a clear and present shake-up of the partner landscape as the agencies that evolve take the lead.

14/07/2024

Having picked up learnings from standalone pop-up experiences, Visit Savannah is embarking on its first mobile tour that is stopping in 11 cities this summer, in partnership with local businesses. https://tinyurl.com/bdvd65he

14/07/2024

Photo Tour: See how 18 brands connected with music fans at the annual Gov Ball festival in New York City.

Gov Ball 2024 delivered for both music fans and sponsors. Join us for a photo tour of some of the festival's top brand activations.

14/07/2024

FX went big and bold to promote its limited series “Clipped” with a venue takeover and an a/v storytelling journey that took attendees through one of the NBA’s biggest scandals.

When you’re reviving a major sports scandal, it’s “go big or go home.” And that was FX’s approach when it opened a “Courtside Club” in L.A.

13/07/2024

The third iteration of Canva Create hit a lot of milestones for the brand: its largest event to date, first major event in the U.S. and first time it opened its keynote to an external audience. Find out how Canva has evolved the program for a b-to-b audience.

Canva came on the scene with Canva Create 2024, its largest event to date, to rally its community and get them excited for the its new tools.

13/07/2024

The landscape of builders fabricating trade show booths, branded installations and outdoor activation structures for corporate clients is in a state of constant evolution. Meet the Fab 50, the fabrication shops flourishing through the waves.

Our editors uncovered what makes each fabrication shop unique as far as history, capabilities and the work. Meet the 2024 Fab 50.

12/07/2024

Who could’ve guessed that a bidet company called T***y has a potty mouth? See how the irreverent brand popped up a “Coming Clean Confessional” in NYC that doubled as a porta-potty.

There’s no room for bashfulness when you sell personal care products, and bidet brand T***y proved it with a Coming Clean Confessional booth.

12/07/2024

As Sundance looks at new cities for its 2027 festival and beyond, Collision (now Web Summit Vancouver), ComplexCon and SXSW are expanding or moving to new locations.

Sundance is among many big event relocation moves potentially on the horizon, along with Collision, ComplexCon and others.

12/07/2024

The consumer obsession with next-gen tech has fueled a new era of Insta-worthy experiences that leverage multimedia at scale. See how Intel helped lead the charge with an AI Exhibit in Toronto.

Immersive spaces are having their moment. Here, we explore five ways Intel’s AI exhibit strategy shined bright for consumers in Toronto.