How to get past the money claim rejections in Facebook ads? Here is the one step that always fixes it. #storybirdads #facebookads #googleads #funnelstrategy #rejection #ads
How to get past the money claim rejections in Facebook ads? Here is the one step that always fixes it.
#storybirdads #facebookadstrategy #GoogleAdvertising #FunnelStrategy #rejection #ad
How big or deep my funnel should be to make it work? 2-step or 8-step funnel? Watch the video to find out...
How big or deep my funnel should be to make it work? 2-step or 8-step funnel? Watch the video to find out...
Do you know what's happening in the ads world? If you are working with the right person, you shouldn't have to know.
But here it is...
Meta is reducing a lot of ad targeting options. They already started showing this warning days back.
We already guessed some of that and started developing a new strategy (I am seriously proud of this). They have officially announced it this week and all the affected targeting options will only run until March 18th.
You WILL have to update your strategy.
If you or your ad agency haven't already been doing this, please don't wait.
Meta suggests using other available options, but our strategy already works without those warned targeting and gets us the same results.
We tried with a few accounts starting last month and now the test data is complete, we are rolling it for all of our clients.
If you are not already our client, you should be.
This is why I love what I am doing.
I am not a media buyer. I am a strategist and I love that about us.
You know the best part? Our clients don't even know (unless they want to) that this whole new update is happening. When we are at it, they don't have to worry about these things. (See that GIF in this post? That's literally us but with different powers. 😉 )
Book your call now (link in comments) if you want your accounts checked and get this going in the right direction. Let's win this game whatever hurdles Meta puts in front of you. Because no one is better at winning for our clients in ads than us.
Do you know what's happening in the ads world? If you are working with the right person, you shouldn't have to know.
But here it is...
Meta is reducing a lot of ad targeting options. They already started showing this warning days back.
We already guessed some of that and started developing a new strategy (I am seriously proud of this). They have officially announced it this week and all the affected targeting options will only run until March 18th.
You WILL have to update your strategy.
If you or your ad agency haven't already been doing this, please don't wait.
Meta suggests using other available options, but our strategy already works without those warned targeting and gets us the same results.
We tried with a few accounts starting last month and now the test data is complete, we are rolling it for all of our clients.
If you are not already our client, you should be.
This is why I love what I am doing.
I am not a media buyer. I am a strategist and I love that about us.
You know the best part? Our clients don't even know (unless they want to) that this whole new update is happening. When we are at it, they don't have to worry about these things. (See that GIF in this post? That's literally us but with different powers. 😉 )
Book your call now (link in comments) if you want your accounts checked and get this going in the right direction. Let's win this game whatever hurdles Meta puts in front of you. Because no one is better at winning for our clients in ads than us.
Do you know the best (and worst) thing about.... marketing? It’s like air, invisible but everywhere, AND, whether you like it or not, it has its fingers in every pie!
You’ve seen it...
Those catchy sign boards, the aroma of freshly baked goodies wafting through the air, the compulsive pull to grab that bestselling book - it’s not by accident. It’s a well-played marketing move.
But here’s the kicker - even the most dazzling ideas, the kind that light up your brain, need a nudge, a voice. They won’t just waltz into the world announcing their grand arrival. Nope, they need marketing to roll out the red carpet and make the right impact.
Ever felt like your genius ideas are chilling in the shadows? Or your community is kinda... meh, not hitting the vibes you imagined? It’s not a ‘you’ problem, it’s a marketing hiccup. And guess what? It’s fixable.
Let's chat and uncover where your leaks are! 🕵️♂️
Imagine cranking up the volume on your ideas. Picture your community buzzing, vibrancy at every corner, every post, every product hitting the sweet spot. That’s the magic wand of marketing waving right there.
Ready to sprinkle that magic dust on your world?
Catch you soon,
Vidya Ravi,
Facebook Ads Strategist, Storybird Ads
P.S. Every touch, every glance, every click can turn into a melody of connections. Let’s turn up the music, shall we? 🎶✨
#storybirdads #facebookads #googleads #marketingmagic #communityengagement #businessgrowth #marketingstrategy #digitalmarketing #ads #marketingtips #creativestrategy #onlinepresence #connectivitymatters #communitybuilding #marketingmindset #growwithstorybirdads
📣🌟 Marketing is what influences everyone's life. Whether you like it or not, that's the truth. The signboards, the food you buy, and even the books you read are the result of some marketers' efforts. 📚🍽️
Even the best ideas need marketing - they're not going to speak for themselves. 🗣️💡
If your idea or work hasn't reached enough people, if the community around you isn't what it could be, and if you're not achieving everything you hoped, you might have a marketing problem.
Let's fix that. Because upping your marketing game is the best thing you could do for your business and the people you love. 💼💪
Most people don’t believe their offer or themselves enough to put it out in the world in front of the right people.
Here’s the thing: The only way a business can grow is when more people find out about the stuff you sell.
That’s the only obvious solution for growth.
But the not-so-obvious part of this solution is when people don’t know how to get the visibility to scale their business.
This is where I come in.
I am a paid traffic strategist - meaning I run ads on Facebook, Instagram, Google, YouTube, and TikTok for coaches, course creators, and more!
But I am also great at organic marketing – we generate $400,000 of our business revenue every year from organic traffic.
So, I know what works and what doesn’t…in both.
If you are a business owner looking to scale your business organically or through paid ads, your timing couldn’t be more right.
With the new year beginning, now is the perfect time for you to take stock, and fix your funnels, and systems so you can launch your ads just in time when your audience’s purchase behavior is super high!
Shoot me a DM if you need help identifying your next best move to scale your business.
#adstrategy #facebookadagency #fbads #emailmarketingstrategy #salesfunnels #leadgeneration #conversionrateoptimization #funnelmarketing #clientretention #adsexpert #trafficgeneration #growyourbusiness #targetaudience #ReachYourAudience #scaleup #customerjourney #paidsearch #smallbizz #bizownerlife #mompreneur #femalebusinesscoach #womeninbiz #biztipsdaily #adsexpert #valuebasedmarketing #storybirdads
On this World Emoji Day, share your special emoji that you use in most places or special cases.
Mine is this combination: 🙂🙏 (happy and grateful)
What is yours?
#WorldEmojiDay
Too many people in the world of marketing will say you should be spending more than half of your ad budget connecting with your warm audience … WRONG.
They often talk about how a warm audience works better than a cold audience to get the highest conversion rate – WRONG AGAIN!
To put it bluntly, they don’t know what they’re talking about.
I’m a cold traffic expert.
More than 60% of our clients profit heavily from their cold audience, but this doesn't mean we don't test a warm audience. We do, but definitely not in the same way these other not-so-know-it-alls will ask you to do.
We have an excellent 90-day warm-up strategy that has proven to work every single time.
The added bonus? This strategy helps to decrease the funnel leaks and increase ad conversions.
To know whether you need warm traffic or cold traffic, or both, track where your leads are coming from.
This will give you incredible insight into what steps to take next!
In most cases, cold ads keep bringing money in, while warm ads fix the leaks and help us enter into a long-term strategy for long-term revenue.
At the end of the day, clients need to make sales. It's our job to put everything under the test.
This is why we don’t rely on or settle for only one type of audience!
Cold traffic works, too!
What are your thoughts? Cold, warm, or both?
After earning nearly $1 million per year for a few years now, I've got a vital money lesson to share. But first, I'd like to explain just how I have invested in my company's growth up until now.
When I first made $1000 a month online years back, I spent $500 on a coach to understand whether or not I was moving in the right direction.
When I made $4,000 a month, I spent around $4000 on studying efficiency and other funnel techniques and strategies.
When I earned $10,000 a month, I hired a coach for $22k.
When I earned $15,000 a month, I spent $30k on coaches/mentors.
I am still investing in the best coaches I know AND paying a team of 20.
I still spend a lot of money on coaches, courses, and mentors.
My best money lesson to share is: Invest in your business.
The more you invest in your business, the more you will get out of it.
If you want to be successful, you have to be willing to spend money on education and hire people who can help you grow your business.
Are you actively investing in your business? Why or why not?
Have you ever felt the excitement of completing your funnel?
You worked tirelessly on making sure the copy was attention-grabbing, the graphics popped out at your audience, and the tech pieces were seamlessly working... but even after all that work, you realized... it wasn't the end.
While the funnel was running, you had to make revisions…
It was frustrating and time-consuming, but you knew that the funnel wouldn't work to get you results if you didn't make the changes.
You need to hear the truth: Your first funnel is just a draft.
It needs to be continuously tweaked until it gets the results you want.
But the payoff is SO WORTH IT!!!
When you are willing to address the aspects of your funnel that aren't working, you will get more leads, and a better return on investment.
Helping our client Perry fine-tune his funnel made a huge difference - once we were done he was able to close $20,000 coaching packages off a cold audience with a superior close rate!
Helping our clients get results is EXACTLY why we do what we do!
I took a big risk on many levels when I left my corporate position 6 years ago to start my digital marketing business. I could have decided not to take those risks and stay where I was. Neither decision would have been wrong, but for me, taking the risk was worth it. It always is.
As business owners, there are potential risks around every corner. I’ve invested in business coaches - some worth it, both monetarily and for my business growth. Others were not, but I learned valuable lessons.
I want to live a life without regrets, and that’s why taking risks is always worth it to me, no matter the outcome.
Risk-taking…
> builds confidence.
> creates resilience.
> results in creativity.
> teaches us about ourselves.
If you’ve been thinking about investing in ads, but haven’t been ready to take that risk, DM me, it’ll be worth it! 😉
Most entrepreneurs' biggest mistake when running ads is not having a clear message. Instead, they run an ad that doesn’t speak directly to their target market or address a clear pain point that their product or service solves.
So, their audience is left "spending calories" trying to process it.
Here's what unfolds:
➡️People see the ad...
➡️They become confused...
➡️They ask... "What in the world does this mean?"
➡️And then, they keep scrolling.
But what if, instead, it could go like this…
➡️Your target audience stops scrolling because they’re immediately
➡️struck by the graphic that jumped out at them.
➡️They stop scrolling and start reading the attention-grabbing headline.
➡️They quickly see the benefits of your offer within the body copy.
➡️They understand the problem your product or service can solve.
➡️It’s clear, they want in, they CLICK.
Your audience should know EXACTLY what you're offering and how to get in on it.
If not, you're just wasting everyone's time –– yours included.
If you ever need help, we’d love to handle the complete ad management including copy and graphics!
Let us spend our calories doing this right, so you and your audience can have it easy! :)
Someone asked me the other day what my greatest piece of business advice concerning messaging was.
My immediate answer was this:
Make your message as clear as possible to avoid getting lost in the chaos, confusion, and noise on social media!
So here are my 3 tips to crafting a distinct message in a crowded market…
1) Keep It Simple
Don't try to be too clever with your words. Use language that is easy to understand and free of jargon.
2) Be Clear About Your Intentions
Make sure your call to action is clear. What do you want people to do? Buy your product? Sign up for your email list? Make sure your call to action is front and center in your message.
3) Speak To Your Target Audience
Think about who you are trying to reach with your message. Write your message with their concerns in mind, and you'll be more likely to connect on a deeper level.
Believe me, if you can make your message digestible, you'll be well on your way to creating successful marketing campaigns!
Ever wish you could get more leads and a better ROI on your ad spend? Read on!
Here are 3 quick tips to get the most out of your advertising dollars…
1.Create a crystal clear goal for your campaign.
2.Ensure your graphics and copy are scroll-stopping AND tell a story.
3.TEST, TEST, and TEST again!
While handling over 50 Facebook Ad accounts each month and helping our clients get more leads and a better ROI - I've learned a lot about what works.
So when our client John came to us, this is what we did to help...
John's old strategy was to send one lead magnet out at a time to see which one converted best. But, when we suggested that he test 3 different lead magnets, and run 3 campaigns simultaneously, it worked –– and this maximized his results.
✅ Using a $2,600 ad spend he made $110,000 in revenue!
✅ John went from a 30% to an 80% close rate to a cold audience.
✅ That’s only ONE way we helped John increase his ROAS to a whopping 42x!
If you want a better return on your ad investment, check out our website and get access to John's Case Study for more details.
