Ripe

23/08/2021

Will Cannaray's big campaign be of benefit to the wider CBD industry?


https://ripemedia.co/cannarays-tv-campaign-moves-cbd-out-of-the-early-adopter-phase/

Prior to 2018, knowledge of CBD in the UK was limited, mainly held by cannabis enthusiasts, savvy scientists and eagle eyed entrepreneurs. Over the past 3 years, internet searches for the terms CBD and cannabidiol have rocketed, and high street retailers and supermarket chains have jumped at the opp...

11/01/2021

The latest edition of Ripe's Guide to CBD marketing is out now. Download your copy from our website.

https://ripemedia.co/

At Ripe we help brands and business in the CBD, h**p and cannabis industry to reach their customers with creative advertising solutions.

21/09/2020

CBD is a very competitive market. It's vital brands get to know their customers personally.

One simple way to identify your target audience is through customer personas.

https://ripemedia.co/customer-personas/

Understanding who your customers are is vital. What drives them to purchase, or what holds them back? Finding out starts with customer personas.

12/08/2020

Display ads are one of the best ways CBD brands can increase awareness right now. Find out more in our latest article.

https://ripemedia.co/cbd-display-advertising-benefits/

Display advertising, such as banner adverts, is one of the oldest forms of digital marketing. Where it was once a clunky, often gaudy, addition to a website, it is now a slick and seamless way to build brand awareness and inspire customers to take action. Find out why we are…

27/07/2020

Your website home page might be your digital storefront, but don’t make the mistake of thinking it’s the only way in! Landing pages can be the thin line between success and failure when it comes to marketing campaigns.

https://ripemedia.co/carefully-curated-landing-pages/

Your website home page might be your digital storefront, but don’t make the mistake of thinking it’s the only way in! Landing pages can be the thin line between success and failure when it comes to marketing campaigns.

20/07/2020

Testing your creative assets is often the difference between success and failure when running a marketing campaign. The simplest way to get started is a simple A/B test. Find out more in our latest article.

https://ripemedia.co/test-for-success/

Whatever marketing tools you use, testing the variables you control is an important and often overlooked part of the process. Testing allows you to build a strong understanding of what works for your audience - and what doesn’t - so you can stay one step ahead of the competition. These…

15/07/2020

Brands can no longer rely on a single platform to advertise their products. To be successful they have to interact with customers at every stage of the decision making purchase.

https://ripemedia.co/multichannel-marketing/

Marketing your product is the process of taking potential customers on a journey; every time they notice or interact with your brand, they take another step towards making a purchase.

12/05/2020

UK demand for CBD soars amid Covid-19 pandemic.

https://www.forbes.com/sites/davidprosser/2020/05/11/uk-demand-for-cbd-products-soars-amid-covid-19-pandemic/

Research from Alphagreen.io suggests sales of CBD products will increase 50% this year

06/05/2020

Before you start designing the creatives for a display campaign its important to get to grips with the basics.

https://ripemedia.co/banner-ad-fundamentals/

Display ads have been around since 1993, and in that time certain features have proven to be essential. Our latest article looks at the four fundamentals of successful banner ads.

15/04/2020

Ripe launches the first CBD advertising network for the UK - Press Release

https://ripemedia.co/ripe-launches-the-first-cbd-advertising-network-for-the-uk/

Manchester, United Kingdom 15th April 2020 – Ripe today announces the launch of its new advertising network, developed specifically for the UK CBD and cannabis industry.

06/04/2020

After months of planning, building and testing, Ripe is open for business.

We’re helping ambitious CBD and cannabis brands reach millions of potential customers with our unique advertising network.

Are you ready to grow?

At Ripe we help brands and business in the CBD, h**p and cannabis industry to reach their customers with creative advertising solutions.

20/03/2020

We're seeing an influx of enquiries from CBD businesses who want to ensure they can reach customers at these extraordinary times.

https://www.latimes.com/lifestyle/story/2020-03-19/cannabis-dispensaries-essential-service-safer-at-home-ordinance

Cannabis dispensaries and related healthcare services are considered 'essential services' under the order meant to stem the spread of the coronavirus.

16/03/2020

The article with the FoodNavigator discusses the potential increase in sales in the UK due to its perceived health benefits to the immune system.
Attached is the quote from Dr Andy Yates, the CMC's Pharmacy Lead.

03/03/2020

"64% of those surveyed said they took some sort of action after seeing an ad that they considered to be diverse or inclusive."

https://www.thinkwithgoogle.com/consumer-insights/thought-leadership-marketing-diversity-inclusion/

The Female Quotient along with Google and IPSOS surveyed U.S. consumers to understand more about perceptions surrounding diversity and inclusion in ads.

11/02/2020

More than 70 million EU citizens have tried CBD

https://newfrontierdata.com/marijuana-insights/european-cbd-checking-the-currents-in-continually-changing-markets/

Europe is a diverse region in constant flux, and as a result so its regulations are ever-changing. While the European Union (EU) includes 27 member

10/01/2020

At Ripe, we’re passionate about the planet and the plants that grow on it. As part of our commitment to building a business that balances profits with people and the planet, we’ve promised to plant 10 trees for every advertising campaign we run.

Today we began our partnership with One Tree Planted, helping to reforest the Amazon in Peru. Here’s to a greener, brighter future.

09/12/2019

Facebook and Google are making it as hard as possible for CBD brands both here in the UK and across the world. At Ripe we want to change that.

Struggling to advertise your CBD brand? Get in touch with us.

https://www.huffingtonpost.co.uk/entry/facebook-cbd-ad-ban-small-businesses_n_5de6ade3e4b0d50f32aa0d0d

Marketers of legal cannabidiol products are being deplatformed for breaking a rule they didn’t know existed.

26/11/2019

At Ripe we're looking for a small number of beta advertisers to join our CBD friendly ad network pre launch. If you're interested please get in touch.

https://ripemedia.co

Ripe is an advertising and media network connecting advertisers with consumers in the growing CBD, h**p and legal cannabis markets across the United Kingdom and Europe.

29/08/2019

We've launched an interim website to give brands and publishers a little more information on what to expect from Ripe when we launch in the next few weeks.

If you're interested in joining our CBD advertising network, please get in touch.

https://ripemedia.co

Ripe is an advertising and media network connecting advertisers with consumers in the growing CBD, h**p and legal cannabis markets across the United Kingdom and Europe.

28/08/2019