The Z Link

08/10/2022

Gen Z holds $360 billion in disposable income.

But be careful, as our spending habits differ a lot from other generations. You do wanna be one of the brands who get to tap into that audience, right? 👀

07/10/2022

Did you know that 478 million people use Pinterest every month to find ideas and inspire their next purchase?

This is especially true for Gen Z, who loves visually exploring ideas, so Pinterest is the perfect platform for us.

That's why your brand needs to be on Pinterest. These 4 tips will help you get started with Pinterest growth and sales! 👇

1. Keywords are the single most important element. Add them everywhere- on your profile, boards, pin title, description, alt text, etc.

2. Create a few keyword-driven boards for starters, and post as much valuable content as you can produce. Pinning 2-5 times daily is a great way to start!

3. Stay consistent and patient. It may take up to 3 months to gain traction, but your content's lifespan on Pinterest is at least 4 months - compared to 48h on Instagram, or 15 minutes on Twitter!

4. Idea Pins are your best friend! We can't stress this enough. Idea Pins are video or carousel posts on Pinterest, and they're like Reels on Instagram. Repurpose your TikTok or Reels content via Idea Pins and watch your profile skyrocket.

💡 So, what do you think? If it's time to level up your social media, we'll be over here ready to chat 🌞

06/10/2022

"While Google won’t go so far as to admit Gen Z’s web usage is driving the change, it did acknowledge their influence."

The world is quickly adapting to Gen Z's use of TikTok as a search engine, as our generation has started preferring user-generated recommendations and responses that are easily found through TikTok, over traditional Google search results. What's next? 👀

Google revamps the traditional Google Search experience, allowing users to more naturally explore information in a more visual format.

19/02/2021

In only 5 weeks, our Gen Z community on Clubhouse has just surpassed 7,000 members and followers! It has been growing organically each day, and has resulted to being one of the largest Gen Z communities online! 🚀 Very exciting 🥳

We're so excited to keep growing and hosting interesting events with people from all over the world! For those who aren't on Clubhouse (currently only available on iOS) but would like to join, message us or comment below for an invite. 😊

09/12/2020

Thank you to Forbes Greece & www.capital.gr! 😊

https://www.capital.gr/forbes/3500930/i-erifili-gounari-mathainei-tis-etaireies-na-epikoinonoun-me-ti-genia-ton-social-media

Ένα από τα μεγαλύτερα προβλήματα που αντιμετωπίζουν οι επιχειρήσεις είναι η προσπάθειά τους να συμβαδίσουν με τον συνεχώς μεταβαλλόμενο κόσμο των social media και παρά....

14/09/2020

Some social media news:

"As TikTok’s fate in the U.S. remains murky, YouTube today announced the launch of a new short-form video experience it’s calling YouTube Shorts." 🎬

http://ow.ly/uDA550Bqx8A

As TikTok’s fate in the U.S. remains murky, YouTube today announced the launch of a new short-form video experience it’s calling YouTube Shorts. The feature will allow users, initially in India, to upload 15-second or less short-form videos using a new set of creator tools, including a …

04/09/2020

👉 "When it comes to brands taking a stand on global issues, 76% of Gen Z say they would buy from a company that contributes to social causes and non-profits, with 37% saying they would stop buying from a company contributing to causes they disagree with."

https://www.techradar.com/nz/news/three-lessons-for-the-digital-age-from-gen-z

Reaching Gen Z in the new digital reality

27/08/2020

For our latest blog post, we interviewed Gen Z creators and professionals about how social media influences their career and connections, while exploring how different industries are affected by social media and Internet culture.

📲 Read the full blog post on https://thezlink.com/blog/the-internet-generation!

26/08/2020

We interviewed some Gen Z creatives and professionals, who spoke to us about how social media helps them build their careers and secure valuable connections. Take a look!

https://thezlink.com/blog/the-internet-generation

There’s a reason that Generation Z is also known as “iGen,” or the “internet generation.” Members of Gen Z, born between 1996 and 2015, have grown up online, shaped by the internet and apps such as YouTube, Snapchat, Instagram, and TikTok. In the virtual world that Gen Z inhabits, communic...

24/07/2020

"Giving them the ability to voice opinions, stand for values, and contribute to the evolution of the brands they love gives Gen Z a sense of ownership that will help define the future of retail." ⬇️

http://ow.ly/bQyn50AFWRE

Retail’s future lies in the hands and wallets of Generation Z — the same young individuals performing TikTok dances, spending hours on YouTube, flipping through Instagram and brushing up on financial literacy. If you think one of those is unlike the others, you’re right. As much as Gen Z embra...

23/07/2020

"72% of Gen Z said they are more likely to buy from a company that contributes to social causes."

https://www.marketingdive.com/news/gen-z-wants-brands-to-be-fun-authentic-and-good-study-says/581191/

With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising.

16/07/2020

Do you know why, exactly, TikTok has become the fastest growing social media platform ever, and how it managed to win over Gen Z?

https://www.forbes.com/sites/forbestechcouncil/2020/07/07/what-the-rise-of-tiktok-says-about-generation-z/

Understanding the relationship between people and platforms is very telling of what to expect of this rising generation.

14/07/2020

In our first blog, Kristin Merrilees writes about a very current phenomenon: Gen Z's use of social media to boost social movements and activism in creative ways. Take a look!

https://thezlink.com/blog/social-media-for-change

It is no secret that Gen Z is coming of age in an extraordinarily difficult time - the world is currently facing a devastating global pandemic, racial violence and systemic oppression, in addition to climate change, sexism, xenophobia, and more.

14/07/2020

"College graduates who only months ago were on track to enter one of the best job markets in US history have instead landed in one of the worst." ⬇️

https://www.theguardian.com/us-news/2020/jul/06/gen-z-covid-19-financial-crisis-lasting-scars

The effects of this economic downturn will likely be felt for years as people born between 1997 and 2012 try to start careers and build savings with an economy that was struck to rubble

13/07/2020

How much do you know about Gen Z and online advertising?

Here's some interesting stats you might not know. 💡👀

22/05/2020

Interesting— "60% of Gen Z workers said that they have been more productive during lockdown than being office-based, compared to just 18% of other employees." 💡

http://hrnews.co.uk/gen-z-prove-to-be-more-productive-than-the-average-worker-during-lockdown/

New research from Milkround, the UK's leading graduate careers website, reveals that video conferencing has surpassed email as the most widely used form

21/05/2020

"Brands seen to be profiting from this moment have been called out on social media channels by Gen Z audiences."

http://ow.ly/z3Hg50zMoX4

Young consumers would like brands to be transparent and collaborative in their efforts to support people during the pandemic.

18/05/2020

📣 Important reminder! Start having conversations with your target audience, and hear what they have to say.

17/05/2020

Let's see some interesting stats. 📝

16/05/2020

👀 "Marketing speak just won’t cut it anymore. Consumers want quality, but they also want brands with integrity.”

https://www.marketingweek.com/missing-link-marketers-gen-z/

Gen X marketers are apparently struggling to connect with consumers under 25, as their habits and values are so different, but without stereotyping there are a few simple approaches they can take.

14/05/2020

14/05/2020

Can your business afford to ignore one of the largest digital demographics? If Gen Z is part of your target audience, let's reevaluate the things you are doing to reach them. 📲

13/05/2020

"Gen Z is online, and what worked for brands reaching customers on digital platforms in the past doesn’t reflect what they need for the future." 💡

https://www.voguebusiness.com/consumers/gen-z-reinventing-social-media-marketing-tiktok-youtube-instagram-louis-vuitton

As Gen Z consumers show unique online behaviour, brands should evolve their marketing strategies and reconsider platforms to reach younger audiences.

12/05/2020

Hello! 👋 Here's a quick introduction:

The Z Link is the first social media marketing business run by Gen Z, and for Gen Z. We help brands market to the new generation of digital consumers through social media.

Today, there are thousands of articles and resources all offering different tips on 'how to market to Gen Z', and 'what Gen Zers want to see on social media', as businesses are realising the power held by this generation of active social media users.

We're here to make this easier for you, because we are Gen Z.

Want to reach young people? Let us bridge the gap! 💻

For more info, feel free to check out thezlink.com or shoot us a message!

27/03/2020