Wilona Marketing LLC

04/03/2023

We’re live & launched. Closing this week out with so much gratitude and genuine excitement for what’s ahead. 🪩

Thank you for joining Wilona on this journey. The future feels really freaking good.🖤

27/02/2023

A realigned era of Wilona is arriving this Friday. 💭💻🪩

I originally started this agency back in 2020 with the idea of helping small biz owners leverage social media platforms to expand their brands online. But, as my business grew, so did my vision.

This next iteration of Wilona is a natural progression of our conviction to go against the grain and approach marketing with more meaning. In all we do, we prioritize intentionality over intensity. We’ve too grown fatigued by the cookie-cutter marketing approaches that are sold to us daily via social media streams and overwhelming advice from "experts" in the industry. We don’t do strategy based in shallow trends, transactional approaches, or get-rich-quick schemes. 

Wilona exists to help intentional brands attract their dream audience in a way that feels authentic and aligned. Our methods act as a catalyst for creating community and consumer commitment far beyond the screen.  

I’ll be sharing little bits of insight into the evolution of this rebrand and website launch leading up to Friday. Until then, take a look at some of the visual inspo that sparked a bolder, better version of Wilona. 

(The last slides even reflect on the roots of our name because although we’re going through a lot of change, some parts of our brand will always stay the same.)

And a major thanks to .co for being my creative muse/therapist during the journey into this next era. Couldn’t have done it without you.

Xx Ashley

23/06/2022

Your aesthetically pleasing IG grid might not be cutting it & here’s why:

Content needs to CONNECT. It’s the bridge between your customer and business.

Your social posts can look visually appealing but won’t translate into real sales if they’re….

1. Created and posted with no real strategy
2. Designed to strictly “look good” or be trendy
3. Looks great to you but doesn’t align or attract your ideal customer
4. Provides zero to little value to consumers
5. Lacks a consistent thread of storytelling

Can we still have stunning feeds and branding? Absolutely.

However, showing up on social authentically is typically a blend of creativity, market research, storytelling, and providing value. Social media can be leveraged by businesses to develop a story brand, not just a mood board.

They can inspire and educate consumers to not just follow their page or buy a product/service, but to get invested in their whole brand community.

True fans are always better than followers.

Authentic stories sell. Make sure your brand is telling theirs well.

23/02/2022

Is staying consistent on social hard for your brand?

A practice we build into client strategies is content pillar development.

This means we establish different pillars (or topics/areas) of content to pull from and integrate into our social planning calendar.

Aiming for 5-10 different pillars is a great start - the amount is highly dependent on your access to various content and social strategy.

The purpose of pillars isn’t one-dimensional. Pillars help brands…

1. Show up on social without running out of ideas or going long periods of time without posting
2. Not feel stuck when looking at a blank content planning calendar
3. Ensure content ties back to your overall strategy and goals
4. Offer followers a sense of familiarity through visual and verbal brand consistency
5. To identify any content or concepts that should take priority and include at your brand’s desired frequency

Have questions about content pillars? Send a DM or leave us a comment below.

17/02/2022

Discovery Calls 101.👇🏼

We love learning about brands, their backgrounds, goals, + what they’re looking for in a marketing agency.

Let’s get to know each other. Link below to book a call! 📞

https://www.wilonamarketing.com/inquire

27/01/2022

5 things worth considering before launching a brand on social media.👇🏼

Like the way this sounds but want us to do the hard work for you instead?

Click the link below to take the first step. 📲

https://www.wilonamarketing.com/inquire

19/01/2022

Want to work with Wilona?

Here are a few ways we can help.👇🏻

Link below to learn more.

www.wilonamarketing.com

06/01/2022

Hey, Ashley here! I’m the founder + owner of Wilona Marketing…

Some things about me:

When I’m not building or brainstorming strategies for clients you can find me trying new restaurants, listening to podcasts, perfecting my aperol spritz recipe, or reading a self-development book.

I was born and raised in Southern California and have a Bachelors in Business Marketing. In early 2020 I received my Masters in Digital Communications with an emphasis in Social Media.

When it comes to marketing - it’s always just clicked for me. I’m obsessed with the ever evolving blend of creativity and science that I get to exercise on a daily basis in my work.

In an industry filled with disconnected methods and unsustainable strategies, I’m on a mission to shake things up.

I’ve built an agency that challenges the status quo and does marketing in meaningful ways that are rooted in storytelling, creative visual + verbal messaging, and connective content.

To learn more about me, head to the link in bio and check out the “approach” page on our new site.

I’m elated for what this upcoming year holds! Get ready for lotttts of valuable marketing content headed your way.

Xx Ashley Hughes

04/01/2022

Welcome to Wilona 2.0(22)!

Head to our site to learn more. 💻

30/12/2021

Ending the year with a bang (& a rebrand).

Wilona 2.0 is here & happeninggg.

Stay tuned for more coming *very* soon.

18/06/2021

“It’s just not for me” or “My sales are just fine without it” or “I don’t even know where to start” are reasonings I hear all the time from business owners who don’t have a cement social game plan in place.

A question to consider is…why wouldn’t you want to have a presence in an area where potential customers spend a huge portion of their time? 📲

Believe it or not, the average person spends just under 2.5 hours on social platforms PER DAY.

The reality is that social media influences consumer behavior *heavily* and even (often) subconsciously.

As the younger generations continue to grow into a space where they hold more purchasing power, social elements to a marketing strategy will continue to be of high importance and necessary to sustain a business long term. 📈

Let’s stop making excuses and start taking social - and its ability to be a sales funnel - seriously.

Link in bio to take the first step and book a discovery call. It’s time to level up.

09/06/2021

The biggest mistake I see brands make on social is when they attempt to launch without a strong sense of direction.

Want to take inventory of some important aspects (out of many) that I recommend establishing before you launch?

Here are 5 elements that will make building and implementing a social presence way more strategic. ⚡️

23/03/2021

This post is for the brand or biz that is able to manage its own social presence but needs help with overall strategy and direction. ✨

Over the past few weeks, I’ve had several inquiries specifically about my offerings around social consulting services - which made me think I should talk more about it on here!

If you aren’t looking for a typical social media manager, but still want to bring on someone to help guide you to success, I can help!

Book a discovery call with me via the link below or DM me if you have any questions.

(Keep in mind I take a limited amount of consulting clients per quarter — so move fast if you are interested.) 🤍

https://www.wilonamarketing.com/

08/03/2021

I get this question more than I ever thought I would, but figured today would be the perfect day to answer it. 🤍

Wilona (pronounced will-oh-na) is a female name with an old english origin that happens to mean “desired”. More importantly, it is the fusion of two names of significant women from my life — my great aunt Wilma and my grandmother Veona.

Two strong female figures that consistently exemplified a sense of resiliency regardless of the circumstances they both faced. A learned trait I plan to hold tightly to through the unpredictability and challenges I face being a young, female entrepreneur.

On that note, to all the women out there. I hope you have the courage and strength to chase after a life you feel true fulfillment in.

I will continue to be inspired by the trailblazing women who came before me (like Wilma & Veona) and hope one day I can be that example for someone else.✨

27/01/2021

friendly reminder to shoot for the stars. 💫

08/10/2020

some Thursday inspo for you! 💪🏻💫🤍

22/09/2020

struggling with low engagement? ask yourself this question ⬆️

16/09/2020

Vanity metrics = “A metric that makes you feel good without telling you anything about your business.” - Richard Bayston
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The purpose of analyzing social data is to help you make decisions. Don’t let vanity metrics consume your strategy or be your only measure of success.
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Dig for deeper metrics that give you insight into what kinds of posts are being saved, shared, or engaged with. Find how your viewers discover your account - is it through hashtags? location? stories?
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It’s about what content is working, driving sales, pushing CTAs - NOT how many likes a post gets or how quickly you can reach 10k followers.
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The easiest way to to determine whether a metric is vanity or actionable is to ask yourself: “Can I make a business decision with this data?”

09/09/2020

my recommendation? focus on how valuable your content can be, then find a sweet spot of how many times a week you can maintain that level of output.

quality >>> quantity. 💯

31/08/2020

is it worth it? let me ~convert~ it. 💸
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social media is much more than pretty pictures & presets. the strategy behind social for brands should always support the process of converting fans of your content into frequent customers.
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swipe to see a basic social sales funnel showing the main process towards conversion. consider what your brand could do to better funnel your following. 🤍

27/08/2020

get a social strategy that can do BOTH.

a combination of organic and inorganic media is the best way to start & maintain the growth of a brand. swipe through to see the break down of what they mean & why they compliment each other so well.

22/07/2020