Penninah Patrick Avlessi

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Penninah Patrick Avlessi

🍒I show you how to use social media to grow your business & increase sales.
(2)

21/05/2024

How to engage in groups for maximum Results.

Read the first 5 comments 👇

21/05/2024

Content is King🤴

&

Engagement is Queen 👸

21/05/2024

THIS IS HOW YOU SHOULD ENGAGE AS A BUSINESS OR BRAND.

The posts you engage with determine what you get to see on your timeline and who your posts get suggested to.
Haven't you noticed that when you stop to read a post, you get to see more of such content from the same and different creators?

In the same way, when you engage with others' posts and they stop to read your comments they start seeing more posts from you and other creators in your niche.

This is why How and WHO you engage with matters a lot.

Let's answer the How.

This is how to engage online as a business owner trying to build a reputable brand and attract paying clients.

1. Engage with the thought leads.
Because this is what everybody will be doing and these are the people the algorithm will always favor (Because they have done and are still doing what
it requires them - building an authentic brand).
These sets are the first persons the algorithm suggests to you. Their post is like a place where other creators have their meetings.
- To learn & To contribute
- To show their expertise & connect with other experts. You don't want to miss these daily meetings.

2. Engage with creators/Vendors in your niche.
Doing this helps the algorithm know what you are all about. It is also a good start to building a lasting relationship that creates an avenue for collaboration and support. These are the people who will have the time to contribute to your growth with their Engagement.

3. Engage with those who have the same target audience as you.
They do not sell what you sell or provide the same services as you but your potential client will most likely buy from them too.For instance, As a social media manager, I would most likely engage with graphic designers as we have a chance to provide different services to the same clients. Engaging with them will bring me in contact with their target audience which is also mine. Win-Win!

4. Engage with your Target Audience.
This could be a fellow business owner who would most likely need my product or services. Engaging with them would build trust that leads to sales and even referrals.

5. Engage with Contents that are in line with your principal or interest.
I would engage with Content that talks about parenting, fitness, and Self-care as these are some of the things I am very interested in right now and can share opinions about.
Engaging with content that you share the same value with helps your target audience know the kind of person you are. This can endear them to you.

I wish you nothing but the best 🥰

Penninah Patrick

21/05/2024

Why you should stop Engaging with certain posts as a business.

I know you like sweet gossip and you sometimes don't remember how you started reading them

They have just been showing up on your feed and you can't help it.

My dear! Please help it o! Avoid k your business career before it even starts.

You have to always remember that once you start reading a post, react to it and even comment on it.

The algorithm will be like "Ok!" He likes this kind of content.

Oya! Fire!, fire! More, more!

Anything to make you stay.

It's all good until these are the only kinds of content you start seeing.

Contents that do not allow you to

✓ Show your expertise.
✓Sell without selling.
✓Build relationships that will lead to collaborations.

It will only keep you in the circles of
✓ Follow for Follow
✓ "Do giveaway na" Followers
✓ Vawulence kings and queens.

If you are here to sell your market, avoid these kinds of content.

Be intentional about Engaging!

I wish you nothing but the best 🥰

Penninah Patrick

21/05/2024

As you are busy giving Vawulence in different comment sections and begging for followers.

Do know that your friends get notifications when you comment on certain posts.

If your goal is to sell, please! Be intentional about Engaging.

I wish you nothing but the best 🥰

Penninah Patrick

21/05/2024

How to Engage on social media to grow your business.

You need to be intentional with your Engagements hence you spend all your time here doing nothing.

Whether you say it all or not it has to be give and take. Where you are getting it wrong is thinking that the only time you take when you give through Engagement is when the poster acknowledges you with a reply or an emoji.

That is a plus though but you shouldn't focus on that alone.

I want you to see the comment section as a please to

- Sell without selling.
- Show your expertise.
- Share your value.
- Build relationships.

I will come back to each point later. For now, let me show you how to engage.

By the way, to get a clearer understanding of this post, you should check out my other post on the Queen 👑' Engagement'.

To be intentional about engagement you need to dedicate time to it and Engage in this manner.

Let's assume you come across a post from a thought leader. Of course unlike my post(we are getting there) you will find a lot of comments to read.

First! Drop your comment if and only if it resonates with you(if not politely state your opinion or Waka pass in peace, Biko!)

While commenting, use every chance you get to connect it to your niche or just share your values. Do not comment out of point or try to sell abeg you.

Now go through the comments, find someone you agree with their comments and Engage with them. Don't let it end there, please.

This is for engaging with the thought leaders.

Now, Engage with those in your niche or your target audience.
I want to tell you to stop looking down on posts with no engagement. Instead, view it as a place to
- Shine your light the brightest.
- Build a new relationship
- Give the support you desire.

And yes, you don't only engage in the comments, you can also engage with Stories.
Take Time out to view other people's stories (Make sure it is those I mentioned in my previous post) and send replies.

Engage with polls.
Answer poll questions and give your votes if they relate to the points I listed in my last post.

You see why you have to go read my last post!

I wish you nothing but the best 🥰

Penninah Patrick

21/05/2024

YOU NEED TO KNOW THE BENEFITS OF ENGAGING.

So you will stop whining over people not Engaging with your post in return.

There was a time in my content creator life when I faced what we call "writers block!"
I couldn't write a thing, I was just not feeling it. I tried but I couldn't for about a week.

Guess what?

Facebook recognized me as a rising creator that week.

While I not sharing content, I was Engaging with other creators.

This is one of the benefits of Engaging.

The algorithm counts it as Content.

2. It pleases oga al- go ri thm!

3. It gives your post far reach

4. Intentional Engagement attracts paying clients.

5. It allows you to share your values, opinions, and expertise.

6. It keeps you connected to thought leaders.

7. It gives You content ideas.

8. It improves your listening skills.

9. It helps you find friends to grow with(That is if you follow the steps in my previous posts on Engagement)

10. It sharpens your writing skills.

11. It gives you a voice.

The next time you feel like you are wasting your Time Engaging with others when no one is returning the favor, remember that Engaging waters you more than it does them.

If Content is king👑, Engagement is Queen👸

I wish you nothing but the best 🥰

Penninah Patrick

20/05/2024

YOU HAVE BEEN DOING IT ALL WRONG WITH YOUR ENGAGEMENT IF YOU ARE FOUND GUILTY OF ANY OF THESE👇

There is a misconception about Engaging with other creators.

One of Which is the need to be seen or heard by the poster especially if that person is a well-respected social figure.

You are advised to be among the first few to engage with a post. So when you come across a post you relate with, you ignore it because the comments are so many that yours wouldn't be seen.

1. You stopped engaging with a creator as he or she never replies or reacts to your comments.

2. You don't care about other engagers.

3. Your comments do not show your expertise or don't even apply to the post.

4. You Engage aimlessly with every post you come across just because you want to grow your followers.

5. You don't reply to comments reply to your comments.

6. You see the comment session as a place to argue with other commenters.

7. You don't read through the comments of others.

8. You engage with only those you know.

9. You don't engage with your own Post.

10. You don't engage with things related or beneficial to your niche or personal growth.

Remember Engagement is 👸👑

I wish you nothing but the best 🥰

Penninah Patrick

Which are you guilty of?
Let's fix that today.

19/05/2024

What comes to your mind when you think of the tortoise?

A c***y small creation?
A smart-ass slow-moving creature?
An outwitter?

Whatever it is, You got those ideas from the tales you were told by moonlight as a child.

The story of how the tortoise outwitted the lion and the speedy hare. How he greedily refused to share with his friends in heaven.

After all those Stories, it's the disappointment when you finally get to meet Mr tortoise for me.

But your case will be different.

You will share stories about your business on social media.
You will create a perfect picture in the heads of potential clients using Social Media.

And you will deliver as promised! Unlike Mr. Tortoise.

Have a lovely Sunday!

19/05/2024

He promises to

- Forgive us (Matthew 6:14)

- Comfort us (2 Corinthians 1:3)

-Provide for us (Matthew 6:33

So far! He has been fulfilling all of his promises.

Grateful heart 🙏🥰

How is your Sunday going?

18/05/2024

Humor sells.

If you can make your audience laugh, you can make money fall off their pockets and right into your hands.

This is why comedy sells.

But it has to be strategic.

Make you no go turn comedy forget market when you come to sell😂😂😂

Adding humor while sharing the difficulties you face as a business owner softens a potential client's heart.

One person who has done it so we is Late Wasubi, the skit maker. He has somehow managed to stay in line with his profession while making people laugh. You can tell he is a law student after watching just one of his skits.

Don't get carried always with the engagement that you forget to sell. To strike a good balance always make it about your business.

I wish you nothing but the best 🥰

Penninah Patrick Avlessi

18/05/2024

If not for anything...

Be found.

Be liked.

Be reachable.

Being found is easy because almost every business you know has a social media account.

They know it's important because when they asked YouTube what they needed to do to start a business, creating a social media account was one of the many things listed and they followed the list meticulously.

The numbers start reducing when you talk about likability.

They have not given us any information for us to know them, talk more of liking them. The last time they posted was years back or a few months back and all they did was sell to us.

Even if they have a link that is accessible, We still can't reach them because we don't trust them.

WE DO NOT WANT TO BE THEM!

You do not just need to be found on social media, you need to be seen and heard so that you can be liked if not loved.

Actively Create content that takes us through the process, please.

I wish you nothing but the best
🥰

Penninah Patrick Avlessi

16/05/2024

Learn how to sell without selling at any opportunity you get.

When using trending sounds, it is important to remember why you started creating Content in the first place.

Your Caption should give people a hint of what you do.

Not after spending hours trying to lip-sync the sound and dancing your waist out, do you forget about saying something about your product or service.

Talk about something that makes you stand out. Something your clients know you for.

Talk about the problem you solve for them.

Talk about the solutions you provide.

USE EVERY OPPORTUNITY YOU GET TO SELL YOUR MARKET!

I wish you nothing but the best 🥰

Penninah Patrick
As a Social Media Manager, my goal is to help business owners take advantage of social media to grow their businesses.

16/05/2024

Social Media helps you make potential clients, paying clients.
Paying clients, returning clients.
Returning clients, loyal clients

16/05/2024

YOU NEED RETURNING CLIENTS.

Their money is the sweetest. You know that is so true!

Having an active social media presence gives you that.

I find it funny when a business owner devalues my job as a social media manager. I take it that he or she doesn't understand the role social media plays in growing his/her business.

Social Media will keep your customers coming.

Imagine the scenario.

A client chats you up on WhatsApp and buys from you. Maybe because someone recommended your product or services.

And after delivery, you did not keep in touch.

You didn't even save the person's contact.

Out of sight is out of mind!

On the other hand, you both saved each other's contact. He or she sees your WhatsApp status update regularly. You drop a link to your other active social media handles and he/she silently follows.

Reads from you.
Join you live.
Watch your videos.
See your update.

Tell me then, what happens?

Ok, let's say the person contacted you through your ads, buys from you and all.
And that is it.

Or the person came across your page from mentions, your comment, or any of those means.

Whichever way.

You need to nurture and keep nurturing a potential client into paying clients,

From paying clients to returning clients,
From return clients to Loyal clients.

Loyal clients us the goal!

Social Media Managers help you achieve this goal by continuously sharing content & engaging with your target audience and your clients.

We are the real MVPS!

Good morning.

Penninah Patrick Avlessi
🎯My goal is to help help business owners take advantage of social media to grow their businesses.

15/05/2024

Social Media for business, offline boxes you should tick before starting.

15/05/2024

We couldn't go live yesterday due to some unforeseen circumstances.
Accept my sincere apology🙏
We are currently working on it.

14/05/2024

The shameful are shamelessly marketing their business.

I just came across a post where a lady had shared the voice note she received from the Uber driver who dropped her off.

He told her how he could perform very well in the other room for hours and even asked her to recommend him to her friends.

Shameful right?

I won't be surprised when people contact the lady to get his contact anonymously.

He must have gotten many clients using that method.

-Word of mouth & referral.

You and I have seen
banners,
Live sessions,
Contents & pictures these people share shamelessly.

I can't help but to wonder why you who sell a legit product or provide a much needed service have decided to keep your mouth close.

I close month is a closed door!

It is unfortunate that we have to learn a good lesson from a bad example, still it is what it is.

If you don't do it, others will.

Business owners! wake up and show up for your business. Use social media to build a strong brand and get far reach.

If you can't keep up, outsource - it never wasted money, it is called business investment.

If you can't afford to outsource, DIY!

I wish you nothing but the best 🥰

Penninah Patrick Avlessi

👩‍💻As a social media manager, my goal is to help businesses make good use of social media in growing their business and boosting sales online.

📸Sorry but this is the mood I am in as I write.

14/05/2024

Dear Business Owner!

On social media, You should be,

- Posting consistently.

- Engaging with other vendors.

- Building relationships and collaborating.

Off social media,

You should be,

- Learning how to sell.

- Developing Soft skills.

- Building relationships.

- Automating processes.

- Delegating tasks

- Listening

- Strategising & Re-strategising

I wish you nothing but the best 🥰

Penninah Patrick Avlessi

👩‍💻As a social media manager, my goal is to help businesses make good use of social media in growing their business and boosting sales online.

14/05/2024

I have filled up my bottle to restart my water drinking goal.

That is when these Small people will refuse to drink from any other source until they sabotage my water bottle😭

14/05/2024

BUILD A STRONG BRAND WITH ALMOST NOTHING HERE.

Back then when we say the word brand, companies like Nike, Adidas, and others come to mind.

We know the effort and resources it takes to build an authentic brand like These.

You need money, a lot of it, to run TV and radio adverts that a full movie and pay to host them on different stations.

This is the one I know and can talk about.

Social Media has created a soft leading for your business.

You can run ads here with videos created from the comfort of your home.

You can create Contents and share them for free.

By maintaining a steady brand voice and attaching things like brand color, an optimized bio, and original content,

You are on your way to building a strong brand for your business.

Just make sure you have all the offline boxes ticked in preparation for social media freebies.

To help you prepare, I will be live today to discuss the topic "SOCIAL MEDIA FOR BUSINESS OFFLINE BOXES YOU NEED TO TICK BEFORE GETTING STARTED"

Don't be late!

I wish you nothing but the best 🥰

Penninah Patrick Avlessi

14/05/2024

YOU WILL REACH MORE PEOPLE HERE.

Social Media for your business is one of the best moves you will make as a business owner.

It puts an end to the limitations of offline business.

If you play your card well you would not need to compete for attention.

Social Media will take your product and services far. So you need to be prepared!

Consistently sharing relevant content related to your niche, product, or services will give you followers that you can nurture into clients.

Social Media Ads on the other hand will bring you to the doorstep of your clients.

Are you prepared for this?
Did you even think of it?

Are you ready to deliver to the eyes and ears that social media will bring your product and services to?

These are questions we should have answered before now. But it's not too late.

If you are ready to make social media work for your business, join me live today, let's talk about social media for business boxes we need to tick offline before starting.

Learn about all the things you need to put in place to take advantage of the many benefits social media will give your business.

Join me live today!
Remember to come with a pen and paper.

Let's make social media work for you and your business.

I wish you nothing but the best🥰

Penninah Patrick Avlessi

My goal is to help you make good use of social media in growing your business.

13/05/2024

You need to find a way to Indirectly communicate your services with your content because these are the kinds of content that get far reach, Content that doesn't sell

13/05/2024

Content is the way you communicate your services to others.

13/05/2024

They need to know you to trust you.
They need to trust you to buy from you.
They need to see you to know you.
Show up!

13/05/2024

Food vendors! What do you do?

FA1: I cook food.

FA2: I cater for events.

FA3: I Cater for any occasion with Sumptuous traditional & intercontinental dishes that make your occasion unforgettable.

Which food vendor are you?

Food Vendor 3 has answered the 'what, how, and who questions with just a few lines.

She has told us what she does- cater for occasions.

How she does it- with Sumptuous traditional and intercontinental dishes.

Who she does it for - anyone who has to host an event.

Why she does it - To make "your" occasion unforgettable.

Go and be food vendor 3 on your bio.

Penninah Patrick Avlessi

I wish you nothing but the best🥰

13/05/2024

What do you do?

Tailor 1: I am a tailor.

Tailor 2: I make dresses

Tailor 3: I make well-fitted outfits for 'YOUR' every special occasion.

Which tailor would you patronize?

Tailor 1 told you about her profession.

Tailor 2 told you what she does.

Tailor three tells you what she does, how she does it, and why she does it.
.....................

The conversation could go flat after tailors 1 & 2's answer. But with Tailor 3 the conversation has many branches to take.

A potential client could ask:

How would you make the clothing fit when you can't take my measurements physically?

What outfits do you think will be fitting for this occasion?

These questions will further the conversation and give the tailor an avenue to showcase his or her skills.

This is what your bio is for on social media.
It is a perfect place for you to answer the question:

-What you do.
-How you do it.
- Why you do it.

In just a few lines.

Go now and fix your bio with the answers because online, nobody asks but they seek answers when they come to your page through your comments or your posts.

Tailors in the house, how would you answer?
"What do you do?"

13/05/2024

Let's answer the question
"What do you do?"
Today, shall we?

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Benefits of having an active social media presence is endless and long termed. #socialmediaforbusiness #socialmediamanager #socialmediagrowthtip

Did you think of these before you started using Social Media for your business?

Learn how to use trending sounds to grow your business account.

Social Media for business, offline boxes you should tick before starting.

INTERNALIZE THE HABIT OF TAKING PICTURES. I am a stay-at-home mom who manages a small provision shop just outside her home. I could go a month without going out if not for spiritual activities. Some days I feel in the mood to dress up like a seke but then I remember the heat I will experience at the shop and Muna who considers himself a monkey and me a tree, I just pack up and wear my casual in peace. But there is one thing I don't forget to do. I do not forget to capture pictures or videos of me at my best or work. This has made it easy for me to Jump on trending sounds. With just a catchy caption I have shown up for the day. I am my business. My hands and eyes provide the services you need so I will always show me -At work -On the street Anywhere! I don't see why a product vendor would find it difficult to get eye-catching images of products to post online. Normalize taking random pictures of -Your Product -You and your product -Customer with your product -Delivery of your product Just take them, don't think about why and how right now! Then come online, Scroll through social media, and engage for some time. Then bring one picture or video of your product, find trending sounds, and add it! find a caption, and add it! And post! Ọ gwụla! Penninah Patrick #Thesocializer 🎯I socialize with your business for your business on social media to help you make new friends who eventually become paying clients.

Knowledge is Power! Know this and be free! Show up online for your business without worrying about going viral or beating other vendors to the game.

You see Video Editing! As tasking and time-consuming as that part of my job is, I love doing it. I loved to turn the stories of my clients into visuals. I love how I can take out those unwanted clips and share the needed. A random unplanned video with so much noise can be turned into something beautiful and engaging with a few edits. Taking out the noise and adding music. Speeding the scenes up or slowing it down to stir emotions. I love the way it brings the struggles of your favorite vendor to light with behind-the-scenes so you know they are not just enjoying your money. They have worked hard to bring it out of your pocket. I love voice-overs and how they keep you clued to the screen, be it a very fast one like Eniola's or a very slow one like that of a girl who has found love. As stressful as making videos is, I go through it looking forward to the most stressful part that I love, Video Editing! If not for the fact that my content needs to be more structured to my services and I love my privacy. I would have just turned to your low-budget Kardashians in Togo.😂 Not to worry I am still putting a few things in place for more visuals this year. After writing, video editing is the one task that comes with social media management that inclines me towards the Job. Even though it's such a tussle I will do it anytime any day(for the money sha o!) Darling business owners take 🎤 and tell us what you have against showing us a video of yourself at work, the struggles you face or the things you do when you are not working/selling. Let me see how I can help. It's me- Penninah Your business socializer. My job is to help you make friends with your business online that will eventually become paying clients.

Forget about likeability! #copiedandreposted

Forget Likeability! That is on full stop. 🎬 Video credit: Instagram. #CopiedandReposted

My take on the movie from a social media manager's point of view. #moviereview #NetflixNaija #socialmediamanagerforsmallbusiness

Have you watched the movie? Is it worth the hype? My take on the movie as a social media management 👇 #Afamefuna #socialmedimrs #moviereview #penninahpatrick

Let's straighten things up with the "I am doing everything but still not losing weight!" When you eat = calories in. When you exercise = Calories out. So if you are exercising like you say you are "you must lose weight!" Unless you fall under these categories👇 #whyyouarenotlossingfat #whyyouarenotlossinhweight #fitnessnnutrition #exerciseright #2024goals #penninahpatrick #yourfitnessobsessednutritionist #yourbudetfriendlynutritionist

Here is the trick to start 2024 with! Spice it with self-discipline, thank you! #portioncontroltips #weighlosstips #nutrition #healthyeating #2024goals #penninahpatrick #yourfitnessobsesedntritionist

School administration! Here are 5 ways to streamline your school administration processes. #schools #invoicingforschool

You have bee advised to stay clear of carbohydrates so you can lose weight. You will see results really fast but the consequences of not fueling your body will also surface. Like tiredness, weakness and hunger. I hope understand the role Carbs play in your body will help you make wise choices. @Penninah Patrick Avlessi Your fitness obsessed Nutritionist. For fitness sake! #Africannutrition #nutrition #carbs #healthyeating #forfitnesssake

FIT IN A MONTH (FIAM) is a one-month intense weight loss challenge program with all the necessities to equip participants with all they need to start and maintain a healthy lifestyle while losing weight. Participants will get lifetime access to a healthy & affordable meal plan, exercise schedule, support group, and free weekly consultation with fitness-obsessed coach, Penninah Patrick. Activate participants also stand a chance of winning cash prizes. This is the 3rd and last batch of this Year! You do not want to miss the opportunity to slay this December and Always. Join over 20 women who have experienced a change in the scale and their lifestyle. Be amongst the first 10 to pay 10,000 naira to account number 3021091356, Okoye Endurance Ozioma, First Bank, and send proof of payment to +228 99234901 REGISTRATION IS OPEN! I know you are up for the challenge!💃💃💃 Sign up NOW! #weightlosstransformations #losingweight #weightlossinspiration #fitmoms #myweightlossjourney #beforeandafterweightloss #postpartumhealth #lifestyle #postpartumworkout #mom #weightlosschallenge #diet #weightlosssupport #mombody #postpartumrecovery #fitfam #weightlossfood #postpartumfitnessjourney #postpartumbelly #weightlosshelp #health #workout #breastfeeding

Want to try skipping meals? Watch this! #forfitnesssake #penninahpatrick #yourfitnessobsessednutritionist #weightlosstransformations #losingweight #weightlossinspiration #fitmoms #myweightlossjourney #beforeandafterweightloss #postpartumhealth #lifestyle #postpartumworkout #mom #weightlosschallenge #diet #weightlosssupport #mombody #postpartumrecovery #fitfam #weightlossfood #postpartumfitnessjourney #postpartumbelly #weightlosshelp #health #workout #breastfeeding

Following my last post, many wanted to know when they were advised to skip dinner. Want to pepper them this year with your December body? Join up for 30 days of weight loss challenge and lose over 4kg this November. Be amongst the first 20 to enjoy a discount and stand a chance of winning cash prizes. Click the link to sign up https://wa.link/80fh5n #yourfitnessobsessednutritionist #FitInAMonth #naturalweightloss #fitnessjourney #howtoloseweightfast #mombody

Intermittent fasting is not starving yourself! #yourfitnessobsessednutritionist #penninahpatrick #naturalweightloss #PostpartumHealth #fitnessjourney #mombody #weightlosstips #howtoloseweightfast #FitInAMonth#intermittentfastingtoloseweight

The French System of Education. I am learning. My daughter is starting CP1 (primary one) and she has been bragging about it the whole week. I see CP1 behavior in her already. She is organized, takes the lead, and is always ready to try new things. We are learning patience though, because she gets frustrated and cries when she can't get things done. I am happier than she is, it was just yesterday I was making sure I wrapped her up well before boarding a motorbike to my distant workplace. But I had to allow her happiness to win, she deserved it. My baby has graduated from baby class o! My baby is now a "grown-up" as she would always say. God, please Keep us alive to see our children cross every stage of their lives and charge our batteries with their happiness. Amen🙏 We are wrapping up her books and cross-checking the list the school sent us

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